About the Role:

We are looking for a Content Marketing Executive with at least 2-3 years of experience in digital or content marketing.

This role focuses on creating engaging copies ad & content for paid channels (Google, Meta, TikTok, etc.), while managing projects, collaborating with KOLs, and bringing fresh creative ideas to life.

You will also optimize performance through data-driven analysis and experimentation, while working closely with internal teams to deliver high-quality campaigns.

Key Responsibilities:

1. Copywriting for Paid Ads – Write compelling and conversion-driven ad copies for Google, Meta, TikTok, and other digital channels.

2. Digital Media Knowledge – Understand the unique characteristics and best practices of paid channels (Google, Meta, TikTok) to optimize content for each platform. (Especially on TikTok Channel.)

3. Content Performance Analysis – Pull data, analyze results, and provide actionable insights to optimize creative quality and campaign performance.

4. Creative Ideation – Propose fresh ideas and innovative content approaches to increase user engagement.

5. KOL Collaboration – Draft briefs, give feedback, and coordinate with KOLs/influencers to ensure high-quality content output.

6. Project Ownership – Manage assigned projects end-to-end, ensuring timely delivery and alignment with campaign objectives.

7. A/B Testing & Experimentation – Plan, execute, and evaluate creative tests to improve ad performance and build a learning library.

8. Cross-Functional Collaboration – Work effectively with internal teams (design, campaign, performance, commercial) to align on objectives, provide feedback, and ensure high-quality deliverables.

Job Requirement

- Minimum 2-3 years of experience in content marketing, digital advertising, or related fields.

- Strong copywriting skills with the ability to craft short, persuasive, and creative ad messages.

- Comfortable with data analysis to evaluate performance and optimize content.

- Proven ability to manage projects independently in a fast-paced environment.

- Creative mindset with strong attention to detail and understanding of digital audiences.

- Experience working with KOLs or influencer marketing is a plus.

- Proficiency in both English (working language) and Thai (target market language).