Key Responsibilities

Influencer Identification and Management: Researching, identifying, screening, and onboarding Key Opinion Leaders (KOLs) and other affiliates across social media platforms.

Relationship Management: Building and maintaining strong, authentic connections with influencers and affiliates to foster long-term partnerships.

Campaign Development and Execution: Developing and executing marketing campaigns, including product seeding and content creation, to align with strategic goals.

Performance Tracking and Optimization: Monitoring and analyzing campaign performance using data-driven approaches to achieve key performance indicators (KPIs) and commercial objectives.

Communication and Engagement: Acting as the primary point of contact for partners, managing communications (e.g., emails, Telegram), and coordinating with internal teams (e.g., Business Development, Marketing).

Affiliate Program Management: Managing daily operations of affiliate programs, including tracking affiliate links, conversions, and handling ad hoc sponsorship collaborations.

Payment and Reporting: Processing payments and managing communications to partners, ensuring timely reporting on campaign performance and key metrics.

Trend Analysis: Staying informed on new trends and initiatives to drive user-generated content and encourage engagement from affiliate partners.

Qualification:

Strong Communication Skills: To effectively communicate with internal teams and external partners.

Data Analysis Skills: To track, analyze, and optimize campaign performance.

Marketing Expertise: Knowledge of influencer marketing, affiliate marketing, and social media trends.

Relationship-Building Skills: To establish and nurture strong, authentic connections with KOLs and affiliates.

Project Management Skills: To execute and coordinate marketing campaigns effectively.