About the role

Join Uni-Charm (Thailand) Co., Ltd. as a Digital Marketing Strategic Assistant (IMC). In this full-time role based in the Bangkok Metropolitan Region, you will play a crucial part in driving the company's integrated marketing communications (IMC) strategy, with a focus on digital and search marketing initiatives.

What you'll be doing

• Operate Online content development & media planning based on marketing issues
• Operate owned media strategy_brand site/Official SNS account/membership site
• Operate paid media strategy_Display AD/SEO/SEM/OTV in media platform
• Operate earned media strategy_KOL/WOM penetration/social listening
• Operate creativity campaign in the focus channels based on marketing issues
• Collaborative work with internal marketing/research/creative team
• Negotiate with brand/digital agency
• Explain AS-IS customer journey & Suggest TO-BE for trial/repeat/CRM issue
• Consumer analysis Contact point analysis, RFM analysis, UI/UX analysis
• Revise & Update brand/product/service/Marketing 4P mix with customer feedback
• Set KPI/ROI of own tasks with leader/manager follow

What we're looking for

• 2-4 years of experience in digital marketing, preferably within the consumer goods or retail industry
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing
• Proficiency in using marketing analytics tools and platforms to track and measure campaign performance
• Excellent written and verbal communication skills, with the ability to present data-driven insights effectively
• Proven project management skills and the ability to work collaboratively in a team environment
• Familiarity with content creation and graphic design software (e.g., Adobe Creative Suite)
• Passion for staying up-to-date with the latest digital marketing trends and technologies