Key Responsibilities:

• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; Master’s degree preferred.
• Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
• Track Record: Proven success in developing and managing customer loyalty programs.
• Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
• Proficient in CRM, data analysis tools, and loyalty management platforms.