Brand Building
• Develop marketing communication, brand calendar and promotion programs
• Develop visual merchandising, brand accessories, signage, marketing tools for supporting store operation.
• Regularly conduct consumer feedback and lead action plan.

Social Media marketing
• Lead on social media by generating ideas and creating contents to share on a consistent basis.
• Develop brand visibility and online campaign to create buzz and build brand engagement.
• Coordinate with relevant social media and online business partners to promote brand and menu review regularly.
• Design, build, maintain and update all digital menus and online media presence.
• Support team on promotions and brand campaigns to drive engagement through online channel.

Field marketing
• Plan, implement, monitor, and evaluate marketing activities at store level
• Identify and initiate LSM tools such as media, materials, premiums and POP extra from currently provided.
• Work closely with social media team to engage audience across traditional media / PR at store level.

Requirement :

• Bachelor or Master degree in Marketing, Business or any related field with at least 3-5 years experience in marketing.
• Knowledge of basic 360 marketing communications and media management both offline and online
• Can work independently and under pressure
• Experience in using Nielsen and Sales data
• Good command of English