Key Responsibilities:

• Serve as the global marketing point of contact for key airline partners across regions.

• Develop joint business plans & integrated marketing campaigns, aligned with airline priorities & Trip.com’s global objectives.

• Own end-to-end marketing execution with airline partners, including media planning, creative coordination, and performance tracking.

• Media Manager will contribute to shaping how the team operates and scales.

Create and refine workflows, playbooks, templates, and internal operating processes. Help conceptualise and pilot new marketing formats, surfaces, and placement ideas. Identify gaps in current tools, measurement, or execution frameworks and propose solutions.

• Work with Product and Data teams to define automation for dashboards, insights, and process.

• Build reusable best practices to be adopted globally as the team expands.

• Unlock targeted marketing opportunities that support airline commercial goals, including demand stimulation, route performance, premium cabin push, and loyalty engagement.

• Leverage Trip.com’s data and audience segmentation capabilities to help airline partners target customer segments.

• Maximize airline fund utilization through ROI-focused campaigns across Trip.com ecosystem.

• Lead partner engagement for brand visibility initiatives, new route launches, loyalty integrations, and seasonal promotions.

• Manage internal stakeholder alignment across flights commercial, product, regional marketing, finance, legal, and data teams to ensure smooth campaign delivery and reporting & scale up.

• Collaborate with internal product, data, design, and regional marketing teams to drive campaign success and expand Trip’s offering.

• Present post-campaign analysis and strategic insights to both internal stakeholders and airline partners.

• Support contract negotiations by providing marketing commitments and campaign performance data.

Job Qualifications:

• 10+ years of experience in airline marketing, digital partnerships, or travel e-commerce; OTA or airline experience strongly preferred.

• Strong experience in the travel domain is essential, either through direct industry roles or by managing travel brands, airlines, hospitality, or OTA campaigns within e-commerce or social media platforms.

• Strong grasp of digital marketing fundamentals and on-site media behaviour.

Ability to design structured plans, frameworks, and scalable processes.Understands how different marketing components (placements, data, reporting, workflows) connect within a larger system.

• Proven track record of leading co-branded or B2B2C / B2C campaigns with measurable impact.

• Strong project management skills with attention to detail and ability to manage multiple stakeholders across time zones.

• Analytical mindset with ability to interpret campaign data and optimize performance.

• Excellent verbal and written communication skills in English; other languages a plus.

• Builder mindset —thrives in zero-to-one environments and enjoys shaping new capabilities.

• High ownership —runs campaigns and partner relationships like a mini-business.

Preferred Experience (Airline / Hotels / Social Media / Media Houses / OTAs / Ecommerce):

• Experience with global marketing funds management and campaign delivery in a matrixed, high-speed environment.

• Familiarity with programmatic advertising, CRM integration, loyalty marketing, and meta channels.

• Experience negotiating and delivering on marketing value-in-kind (VIK) within airline agreements.

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement