Role Summary

The Marketing Specialist supports execution of Accenture Thailand’s marketing and communications strategy, helping to build brand relevance, strengthen executive relationships, and drive demand across priority accounts and industries.

Main Accountabilities

The role of the Marketing Specialist is to design, develop and execute marketing activities to help grow Accenture’s business in Thailand with strong alignment to sales teams and Client Account Leads (CALs). To achieve this, the individual will be responsible for exploring new ways to position Accenture as a leading local brand and drive consideration for our capabilities across target clients. This includes working closely with other marketing functions, external agencies and contractors, to execute targeted programs or campaigns. In addition, the candidate will build connections in the local business community and help to position Accenture and its leaders in those communities.

Key responsibilities:

· Execute programs aligned to the local market strategy. Programs can include advertising, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand and award/company recognition, among others including flagship executive events, ecosystem activities, and account-based marketing.

· Provide strategic counsel to leadership teams and key stakeholders, and advise them on communications strategy and messaging to external audiences

· Oversee program execution to ensure successful completion in terms of quality, effectiveness, time and budget. This includes tracking and reporting results metrics and success measurement including post-event reporting, dashboards, and pipeline contribution.

· Manage marketing budget for area of responsibility

· Adhere to all communications policies and protocols

· Collaborate with Southeast Asia and global Accenture teams, such as research, strategy and technology, to strengthen brand positioning and leverage relevant regional marketing and communications programs, tailoring as necessary to local market conditions

· Partner closely with CALs and sales teams to support demand generation, customer engagement, and follow-up activities

· Direct the marketing strategy for marketing focused on client – design programs aligned to the strategy and oversee execution of marketing efforts

Relationships:

• Reports to: Marketing Manager, Local Eminence, Thailand
• External Relationships: Third party vendors, suppliers, agencies, trade associations, eco-system partners

Qualifications:

• Education: Bachelor’s degree, university degree or equivalent, advanced degree preferred.
• Work Experience: Minimum of 8 -10 years’ experience in marketing, business development and/or marketing communications roles.

Knowledge and Skill Requirements:

• Deep expertise and skills in strategic Marketing & Communications, especially in area of specialization or crossing several functional/technical areas
• Superior oral and written communications skills and presentation skills in English. Thai fluency required.
• Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture
• Expert in integrated marketing concepts, branding and message development
• Excellent working experience of all aspects of Marketing & Communications, especially campaign management, digital marketing, KPIs tracking, assets production and credential development
• Experience in services and/or business to business marketing
• Strong project management skills including budget management and using marketing tools to track ROIs.
• Passion for well-executed deliverables in support of Accenture business strategy
• Superior negotiation, mediation and conflict management skills to resolve complex, high-risk, high-impact issues
• Thrive on working in intense, deliverable-driven and deadline-driven environment
• Always on the lookout for opportunities for improvement in methodologies, processes, tools, stakeholder engagement