About Gokotta®

Gokotta® is a premium bedding brand from the U.S., featured by national publications such as NBC Select and The Strategist (NYMag) for product quality, comfort, and material performance.

We are expanding into the Thai market across TikTok, Instagram, Facebook, LINE OA, and marketplace platforms including TikTok Shop, Shopee, and Lazada.

Our philosophy is simple:
Let the product speak for itself. No overclaim. No gimmicks. Just honest communication and products that deliver real value.

We operate as a small, focused, execution-driven team.
Backend infrastructure is fully ready — stock management, 3PL fulfillment, and customer service.
Your mission is to drive awareness, traffic, trust, and ultimately conversion into sales.

Position:

Senior E-commerce Specialist (Marketplace Lead)
Shopee | Lazada | TikTok Shop

Role Overview

You will own the performance of all marketplace channels.
Not just executing, but strategizing, optimizing, and scaling.

Key Responsibilities

• Fully manage and scale sales on Shopee, Lazada, and TikTok Shop

• Build and execute growth strategy based on deep understanding of:

  • Platform algorithms

  • Product ranking mechanics

  • CTR / CVR optimization

  • Keyword and search performance

• Plan and operate marketplace campaigns:
  Flash Sale, Voucher, Affiliate, Promotion Calendar

• Manage ad execution and optimize budget allocation

• Collaborate with Graphic and Content teams to produce high-converting creatives

• Analyze data → extract insights → improve performance continuously

• Prepare weekly/monthly performance reports with actionable next steps

• Take ownership of sales and profitability of the marketplace channels

Qualifications

We are not looking for someone who only knows how to use the platform.
We are looking for someone who knows how to win on the platform.

• Minimum 3+ years experience in Marketplace / E-commerce operations

• Proven track record of driving growth for Shopee / Lazada / TikTok Shop stores

• Deep understanding of:

  • Ranking logic and algorithms

  • Ads optimization (CTR, CVR, CPA)

  • Keyword strategy and conversion funnel

• Strong analytical and data-driven mindset

• Ability to translate strategy into execution

• Ownership mindset and strong decision-making skills

Nice to have

• Experience in performance ads / affiliate optimization

• Experience with lifestyle or premium consumer brands

Support Structure

• Graphic Designer — banners, creatives, A+ content

• Content & Online Sales Executive — social content & KOL coordination

You lead marketplace direction.
The team executes with you.

What We Offer

• Competitive salary 

• Opportunity to scale a premium brand into multiple markets

How to Apply

Please submit:

• Resume

• Portfolio / performance results (e.g., dashboard screenshots, before/after case studies)