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Brand Manager (Mainstream Mixes) - Coffee & Creamer
āļāļĩāđāđāļāļŠāļāđāđāļĨāđ āļāļĢāļ°āđāļāļĻāđāļāļĒPOSITION SNAPSHOT
Location: Bangkok, Pathumwan
Company: NestlÃĐ
Business Unit/Division: Coffee & Creamer
Full-time
Bachelor's degree in Marketing, Business Administration or related field
Minimum 5 years of experience in brand management
Strong Thai & English communication skill is a must
A DAY IN THE LIFE...
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
- Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contributes to development and executes strong, functionally aligned brand.
- Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
- Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 5 years of experience in Brand Management from FMCG (MNC)
- Strong in people & project management.
- Experienced in end-to-end brand management, business planning, monitoring, analysis, and strategizing.
- Computer Literacy.
- Good command in English & Thai.
We are NestlÃĐ, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com .
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ïŧŋāđāļāļŠāļāđāđāļĨāđāđāļāđāļāļāļĢāļīāļĐāļąāļāļāļąāđāļāļāļģāļāļēāļāļāđāļēāļāđāļ āļāļāļēāļāļēāļĢāđāļĨāļ°āļŠāļļāļāļ āļēāļāļāļāļāđāļĨāļ āđāļāļ§āļāļīāļāļāļāļāđāļĢāļēāļāļĩāđāļāļāļāļ§āđāļē "Good Food, Good Life" āļŦāļĢāļ·āļ "āļāļēāļŦāļēāļĢāļāļĩ āļāļĩāļ§āļīāļāļāļĩ" āļāļģāđāļŦāđāļāļąāļāļāļāļīāļāļāļāļāđāļĢāļēāļāļ·āļāļāļēāļĢāđāļŦāđāļĨāļđāļāļāđāļēāđāļāđāļĄāļĩāļāļąāļ§āđāļĨāļ·āļāļāļāļĩāđāļĄāļĩāļĢāļŠāļāļēāļāļāļĩāđāļĨāļ°āļĄāļĩāļāļļāļāļāđāļēāļāļēāļāđāļ āļāļāļēāļāļēāļĢāļĄāļēāļāļāļĩāđāļŠāļļāļāļāļĩāļāļāđāļ§āļĒ āđāļĄāđāļ§āđāļēāļāļ°āđāļāđāļ āļāļēāļŦāļēāļĢ āđāļāļĢāļ·āđāļāļāļāļ·āđāļĄ āļŦāļĢāļ·āļāđāļāļāļēāļŠāđāļāļāļēāļĢāļāļēāļāļāļēāļŦāļēāļĢāļāļĩāđāļŦāļĨāļēāļāļŦāļĨāļēāļĒ āļāļēāļāđāļāđāļēāļāļķāļāļāđāļģāđ ... āļāđāļēāļāļāđāļ
āļĢāđāļ§āļĄāļāļēāļāļāļąāļāđāļĢāļē: At Nestle, we believe that people are our most valuable asset. We place high value on the talent of all our employees irrespective of their nationality, culture, ethnic origin or gender. Efforts and energies are directed toward meeting the company goals. If you are equipped with the right attitude, ... āļāđāļēāļāļāđāļ
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