ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Market Analysis, Research

ประเภทงาน:

งานประจำ

• Portfolio Management.
• Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
• Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
• Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
• Work closely with supply chain teams to optimize product availability and minimize stockouts..
• Brand Development & Strategy.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
• Recommend changes based on market trends, competitor activities, and consumer insights.
• Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
• Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
• Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
• Track and analyze marketing expenditures to optimize ROI.
• Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
• Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
• Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
• Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
• Share key learnings and best practices with the broader marketing team..
• Marketing Communication.
• Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
• Ensure that all communication aligns with brand guidelines and resonates with the target audience.
• Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
• Identify and build relationships with relevant KOLs in the Thai market.
• Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
• Ensure consistency of KVs across all touchpoints.
• Market Research & Analysis.
• Collaborate with the Consumer Insights team to identify research needs for assigned brands.
• Develop research briefs and provide input on research methodologies.
• Analyze research findings and insights, translating them into actionable brand plans and strategies.
• Use consumer insights to inform product development, marketing communication, and promotional activities.
• Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
• Prepare regular reports on brand performance for management review..
• Activation.
• BTL Agency Management.
• Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
• Oversee the execution of activation activities, ensuring they are on-brand and within budget.
• Review post-activity reports to evaluate the effectiveness of activation plans.
• Optimize future activations based on learnings and insights..
• Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
• Experience: 4-5 years of brand management experience in the FMCG industry.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
• Energetic and results-oriented, with a proven track record of achieving targets.
• Strong ability to influence and drive the strategic brand agenda.
• Proactive and able to work independently.
• Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
• Language Skills: Strong command of spoken and written Thai and English.
• Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Brand & Portfolio Management Marketing

ทักษะ:

eCommerce, Project Management, Data Analysis

ประเภทงาน:

ฝึกงาน

• Main responsibility would cover eCommerce content development, including data & asset collection, content improvement - from content development, content review, to product naming and description, that is aligned with the content framework and best practices.
• Master asset management - ensuring all required data is in place and organized neatly.
• Project management, from planning, timeline management, implementation, and monitori ...
• Do active collaboration with internal team (ecommerce & marketing team), including creative brainstorm, insights and recommendations based on data analysis and research.
• Liaison with external team (creative agency, enabler and platform).
• Understand the different factors that affect e-commerce business using the content scoring framework and help work across each part of the framework to optimize business.
• Undergraduate of Business-related program within the specialization of Marketing, Communications, Business, or a related field or Fresh Grade are welcome.
• Amenable to do full-time internship for 3 months.
• Strong administrative and project management abilities, including the capacity to multitask, closely monitor progress on tasks and keeping track of all documentation.
• Attention to details.
• Strong written and verbal communication skills to liaise with multiple stakeholders.
• Familiar and avid-user of e-commerce platforms and social media channels.
• Passionate, curious and self-driving.
• Proficient in Microsoft Office (Excel, Power Point).
• Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Intern (Fixed Term) Interns Early Careers

ทักษะ:

Business Development, SAP, Compliance

ประเภทงาน:

งานประจำ

• Work effectively with internal (production & supply planning teams, procurement, plant warehouse & logistics teams, plant BD-business development and other multi-functional resources) & external stakeholders (suppliers, transportation, vendors etc.) to ensure consistent and reliable supply of materials for production use in accordance to our standards, procedures and protocols. Proactively and timely report any production or Vendor/shipping/carrier issues, and enlist supplier, transporter, planning teams to pre-empt any business impact and/or accommodate changes production and/or d ...
• Execute MRPs-Material requirement planning systems, Defining & maintaining boundaries and parameters, Materials call offs processes; RM/PM - raw & packing materials and finish product supply chain set up for new products in collaboration with BD; Vendor conformance to schedule, Build self and other Key User s capability on SAP planning systems; Manage inventory for RM & PM and FP as per KPI targets, Plant DMS participation and alignment for Operational excellence, Support IBP preparation & dashboard completion, Adhering to Manufacturing compliance and governance standards.
• Adopt IL6S-Integrated Lean 6 sigma ways of working and standard work processes and own one or more Pillar systems/ processes at the site/ area level. Actively participate in SN-Supply Network pillar activities and lead systems and projects to drive Supply Chain Loss Analysis and elimination; work on Supply Network capabilities to drive value and loss elimination.
• What you will bring.
• Relevant work experience in material planning, demand planning, inventory management & handling, purchasing, and/or Forecasting,.
• Computer proficiency (MS Office to include Word, Excel, PowerPoint) & experience in ERP (SAP) systems.
• Excellent communication skills (Verbal and Written), Analytical & Problem solving skills, strong collaboration and relationship management skills.
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Manufacturing support Manufacturing

ประเภทงาน:

งานประจำ

• Communications, including experience in government affairs and issues management, preferably in a large, matrix multinational.
• Written and spoken communication skills.
• Results orientation and a hands-on mentality.
• Working under pressure in a collaborative setting.
• Dealing with ambiguity and change agility.
• Time management priority setting and attention to detail.
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Communications and Public & Government Affairs Corporate & Government Affairs