ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Market Analysis, Research

ประเภทงาน:

งานประจำ

• Portfolio Management.
• Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
• Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
• Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
• Work closely with supply chain teams to optimize product availability and minimize stockouts..
• Brand Development & Strategy.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
• Recommend changes based on market trends, competitor activities, and consumer insights.
• Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
• Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
• Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
• Track and analyze marketing expenditures to optimize ROI.
• Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
• Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
• Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
• Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
• Share key learnings and best practices with the broader marketing team..
• Marketing Communication.
• Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
• Ensure that all communication aligns with brand guidelines and resonates with the target audience.
• Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
• Identify and build relationships with relevant KOLs in the Thai market.
• Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
• Ensure consistency of KVs across all touchpoints.
• Market Research & Analysis.
• Collaborate with the Consumer Insights team to identify research needs for assigned brands.
• Develop research briefs and provide input on research methodologies.
• Analyze research findings and insights, translating them into actionable brand plans and strategies.
• Use consumer insights to inform product development, marketing communication, and promotional activities.
• Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
• Prepare regular reports on brand performance for management review..
• Activation.
• BTL Agency Management.
• Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
• Oversee the execution of activation activities, ensuring they are on-brand and within budget.
• Review post-activity reports to evaluate the effectiveness of activation plans.
• Optimize future activations based on learnings and insights..
• Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
• Experience: 4-5 years of brand management experience in the FMCG industry.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
• Energetic and results-oriented, with a proven track record of achieving targets.
• Strong ability to influence and drive the strategic brand agenda.
• Proactive and able to work independently.
• Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
• Language Skills: Strong command of spoken and written Thai and English.
• Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Brand & Portfolio Management Marketing

ประเภทงาน:

งานประจำ

• Communications, including experience in government affairs and issues management, preferably in a large, matrix multinational.
• Written and spoken communication skills.
• Results orientation and a hands-on mentality.
• Working under pressure in a collaborative setting.
• Dealing with ambiguity and change agility.
• Time management priority setting and attention to detail.
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Communications and Public & Government Affairs Corporate & Government Affairs

ทักษะ:

Sales, Finance, Negotiation

ประเภทงาน:

งานประจำ

• Support Account Managers to ensure an effectively communicated, coordinated and focused sales effort against key commercial priorities.
• Negotiate with applicable account representatives, to build and maintain favorable and effective relationships with customers.
• Provide support for all activities necessary to managing the customer relationship effectively including trade funds, invoicing and claims queries, relevant sales promotions, merchandising, shelf management and national sales programs etc.
• What you will bring.
• Delivering results and problem solving.
• Negotiation and influencing.
• Planning and execution.
• Analytical ability.
• Microsoft Word, Excel and PowerPoint.
• More about this role.
• No Relocation support available Business Unit Summary.
• Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• Job Type.
• Regular Account Management Sales