คำแนะนำด้านอาชีพ | 2 April 2020

Marketing Executive (นักการตลาด) - A good Career? We have the answer!


Do you want to be a Marketing Executive (นักการตลาด)? Do you have excellent communication skills? Also have terrific social skills? You are able to think logically and understand the business acumen?

If the answer is yes, this position is just right for you!
 

Do you have an interest in Marketing Executive positions? This is the opportunity for you to seek out different areas of Marketing! Let’s see what areas of Marketing are available out there! Check out also marketing jobs available on WorkVenture right now!

  • Marketing Analyst 

  • Advertiser  

  • Public Relations 

  • Event Marketer 

  • Product Development 

  • Merchandiser 

  • Marketing Coordinator

  • Market Researcher 
     

It is guaranteed that you will get to experience all aspects of Marketing. The positions above are out there in all the industries including and in both public and private sectors.

Many corporates use different names for the role of Marketing Executive. For example, some corporations describe a position of Marketing Officer or Marketing Coordinator as Marketing Executives.

 

What are the responsibilities? 

The responsibilities of Marketing Executives are...

  • Create Brand Awareness

  • Communicate with the target audience and bring positive image of the company to them 

  • Assist other Marketing departments with different campaigns 

  • Assist Marketing Manager to strategize different Marketing tactics 

  • Find spots for advertisements and ways to share the articles the the target audience

  • Coordinate with the graphic team both internally and externally

  • Create the advertisement for both online and offline channels 

  • Create interesting content through videos or blogs 

  • Control different online channel (Twitter, Facebook, LinkedIn, etc.) to reach out to the target audience 

  • Plan a variety of events (meeting, conference, exhibition, etc.)

  • Find sponsors

  • Cooperate with the designers, photographers, and other colleagues 

  • Track and analyze the results of the advertisements through different social outlets

  • Regularly update up-to-date information for the clients 

  • Corporate with stakeholders to remain good relationship 
     

And if you already have experience in the field of marketing, you may have to...

  • Further improve Marketing strategy for your team

  • Evaluate different campaigns, advertisements, and SEO to confirm that the outlet that the company is using is the most suitable 

  • Write a detailed report on different Marketing activities

  • Observe and report on the competitors 

  • Evaluate the budget for Marketing purpose for the future periods

 

What are the salaries of Marketing Executive?

  • Marketing Assistant: the start salary may not be as high; the range is from Baht 12k to 20k.

  • Senior Marketing Executive: the salary is bearable; it could be as high as Baht 80k.

  • Marketing Director: the salary is typically around Baht 100k or higher depending on a candidate’s ability and experience. 

 

There are many benefit perks for you in addition to the salary you will receive. The benefit perks include but are not limited to fitness membership, health/life insurance, social security, provident fund, reimbursement on transportation fee, vehicles for your position, and annual bonus.  

The range of your salary is very wide. It depends on the size of the company, location of the company, and responsibility you are given. Indeed, the more you are given, the more commitment you have towards the company.

 

Is the workload heavy? 

If talking about working hours of a Marketing Executive, they are generally from 9AM - 5PM on weekdays with weekends off. Some companies, however, ask you to work every Saturday for 1-4 hours on top of the weekdays working hours. Some companies also do some conferences outside of working hours and expect you to be there as well. 

This position opens to  part-timer, short-term contractor, and full-timer. It also depends on the needs of each company, however, most companies want employees that are working for full-time.
 


 

What can you expect from a career as a Marketing Executive?

  • Mostly, you will be located in an office. You sometimes have to meet clients or complete tasks outside the office. 

  • If you have had many Marketing-related experience, you could work as a freelancer as well. 

  • You will mostly be located in big urban areas instead of small rural areas because that is where most businesses are located at 

  • This career is both challenging and fun. If you like to initiate ideas and thoughts, this may be the career for you! 

  • If your company is international, you may have many opportunities for you to work overseas.
     

Qualification we expected from you  

This career often is not limited to a certain degree but most of the employee in this career were graduated with:

  • Advertising

  • Business

  • Communication 

  • IT/Computer

  • Marketing

  • Psychology 
     

Apart from the mentioned degrees, we found out that people who would excel in this career require marketing experience outside of the classroom because the heart of this career is the ability to reach people and to the world of business. 

 

Skills Required

If you are interested in this career path, you may need the skills written below

  • Communication skills both verbal and nonverbal 

  • Ability to approach clients 

  • Decision making skills and problem solving skills 

  • Ability to think logically 

  • Written and design skills 

  • Creativity 

  • Detail-oriented person 

  • Analyzing skills 

  • Goal-oriented skills 

  • Flexible

  • Ability to work under pressure 

  • Good Team work skills 

  • Excellence negotiation skills 

  • Social media and IT know-how

  • Ability to work with numbers and have basic math skills

Besides from the list above, you have more chance of growing in this career if you could speak other languages or/and understand other countries’ cultures. It is definitely better for your career path in the long-run if you are working with international firms compared to working with local firms.  

 

Is experience really required?

Some firms expected that you already have prior related experience and some others expect new graduates. If you are just about to start in this career, we would recommend you to start with a company that has organized structures to see a big picture of that company or start with a junior position to build a strong base. 
 

 

Then, who is the employer?

If you were me which company does not have a Marketing department. I would say it was a tough question to answer since every company has this department! 

 

Related Careers

If you like Marketing but Marketing Executive is not the best position out there for you, we would suggest you the following positions:

  • Event Management

  • Direct Marketing

  • Online Marketing

  • Marketing Communication

  • Public Relation

 

And if you would like to search the positions up, we also suggest you to search via https://www.workventure.com/jobs by uploading your Resume and completing a form. We ensure that you will find the most suitable Marketing position for you without any hard work put on you!
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