เงื่อนไขการค้นหา

ทักษะ:

Marketing Strategy, Industry trends, Market Research, Branding

ประเภทงาน:

งานประจำ

Objectives of this role / About the job: At FINCAST, we are a leading marketing agency dedicated to delivering innovative and effective solutions for our clients. Our team of marketing experts is committed to driving growth, enhancing brand visibility, and creating impactful campaigns that resonate with audiences worldwide. We are looking to add a dynamic and strategic thinker to our team as a Strategic Planner. Job Overview: As a Strategic Planner, you will play a pivotal role in shaping our clients' marketing strategies and ensuring their success in the ever-changing business lan ...

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Analytical Thinking, Leadership Skill, eCommerce, English, Thai

ประเภทงาน:

งานประจำ

• Growth & Profitability Strategy: Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability.
• Sustainable Budget Management: Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels.
• Financial Performance Tracking: Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards.
• Data-Driven Optimization: Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns.
• Marketplace & Social Mastery: Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities.
• Leadership & Mentorship: Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients.
• Key Requirements.
• 5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability.
• Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending.
• Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes.
• Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs.
• Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders.
• Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth.

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Social media, Purchasing, YouTube, SEM, English

ประเภทงาน:

งานประจำ

• Bachelor or Master Degree (Communication arts, Journalism, Marketing, statistics or related Field).
• At least 3-5 year media planning experience with a focusing on Digital (Including Mobile, SEM, Social media).
• Strong knowledge in Google search and facebook adverting.
• Pass at least 2 Google certificates including Facebook Blueprint.
• Knowledge in Bidding management tool, Google Analytic or Performance.
• Fluent in speaking, reading and writing in English.
• Facebook blueprint certification and Google AdWords certified a plus.
• Job Responsibilities.
• Work with client service team to understand the client's business objectives and advertising strategy.
• Research and analyze the target audience's character, purchasing and media habits.
• Assess the competitive analyses, media landscape to Identify and evaluate media opportunities.
• Plan and develop digital media strategies, media touch-point planning, media cost and effectiveness analysis.
• Present proposals, including cost to clients for approval.
• Monitor campaign performance and ensure media buys are properly executed through media plan.
• Provided campaign report with results to clients.
• Acquire in-depth knowledge of marketing channels, including but not limited to:Facebook, Instagram, SEM, GDN, YouTube and Twitter.
• Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project.
• Set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives.
• Manage budgets in line with the target KPIs and strategies.
• Measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.
• Carry out daily optimisation for a number of assigned on-going accounts.
• Produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Project Management, Google Analytics, eCommerce, Branding, SEO

ประเภทงาน:

งานประจำ

• Marketing Planning &Strategy Analyst - Project Manager is a challenging role that provides an opportunity for you to grow our client's businesses. You will get to see the total picture of the business, marketing media optimizing (AdWords, Facebook, CRM, SEO etc), and deliver beyond impressions and clicks and getting deep into anything that helps drive sales including promotion strategy or website optimization.
• Job Responsibilities.
• Be the owner of client's success, responsible for overall client performance and sat ...
• Plan client roadmaps based on their objectives, backed by data or industry best practices.
• Set up work process in order to get tasks completed with good quality and in time. Manage client expectations by clearly indicating deadlines and scope of work.
• Monitor budget, performance, and key metrics closely throughout the month.
• Work with media optimization team to execute plans to meet budget, targets and deadlines.
• Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding).
• Initiate ways to improve client performance and team efficiency.
• Key Requirements.
• Experience in client-facing or consulting roles such as Digital Media Planning, Account Management or Project Management.
• In-depth knowledge in Google Analytics and have a deep understanding of online marketing media channels.
• Understand ecommerce business models/trends in Thailand and understand advertising ecosystems to be able to provide consulting to clients.
• Minimum 2 years working experience in an Ecommerce company, Internet start-up, International Brand, FMCG, retailer or consulting BBB.
• Previous experience in trade marketing, brand management, merchandising would be a plus.
• Good knowledge of Excel, PowerPoint, Google Analytics, Google AdWords and other related software and hold the ability to quickly adapt to new software and tools.
• Strong organization and problem-solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently.
• Analytical, comfortable to work with data and analyze it to find insights and come up with next steps.
• Good communication and presentation skill, able to keep every stakeholder aligned and updated.
• Proactive, with the ability to work well independently and as a team.
• Professional, positive attitude with a strong work ethic and willingness to learn.
• About aCommerce.
• aCommerce is the leading ecommerce enabler in Southeast Asia, delivering retail solutions for global brands such as L'Oreal, Samsung, and Unilever.
• Founded in May 2013, aCommerce has over 1,400 staff across offices and fulfillment centres in Singapore, Thailand, Malaysia, Indonesia and the Philippines.
• The company is committed to equal opportunities for all of employees and to a work environment free of discrimination and harassment. All employment decisions at aCommerce are based on business needs, job requirements and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.
• The aTeam is made up of highly ambitious individuals driven to innovate, build and succeed and is always looking for like-minded self-starters to join.