เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Analytical Thinking, Negotiation, Purchasing, Leadership Skill, English

ประเภทงาน:

งานประจำ

Overview Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more. Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whet ...

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Digital Marketing, Data Analysis, Social media, Recruitment, Telesales, Biology, SEO, SEM, English, Thai

ประเภทงาน:

งานประจำ

• Drive online course sales to achieve revenue, new student acquisition and retention targets, ensuring strong growth momentum across digital platforms.
• Investment & Ad Spend Management.
• Manage advertising investment with both strategic and hands-on oversight, optimizing spend efficiency to maximize ROI and continuously reduce customer acquisition cost (CAC).
• Performance Marketing Leadership.
• Lead and empower the performance marketing team across SEM/SEO, Display, Social, Affiliate and other channels, ensuring consistent channel growth and conversion improvement.
• Online Shopping Journey Optimization.
• Enhance the end-to-end online student journey from discovery and enrollment through payment to post-learning engagement improving funnel conversion and boosting retention and subscription renewal.
• Channel & Media Strategy.
• Define the right media mix, budget allocation and campaign mechanics to expand and improve performance across all key channels.
• Online Strategy Development.
• Set the overall online commerce strategy aligned with commercial and organizational goals, translating strategy into measurable results.
• Cross-Functional Collaboration.
• Partner with Commercial Marketing, Academic, Sales Branch, Telesales and Product teams to deliver a seamless omni-channel growth strategy.
• Strategic & Hands-On Leadership.
• Balance long-term strategic planning with direct involvement in critical projects to secure tangible impact and sustainable channel performance.
• What You'll Bring.
• Bachelor's degree in Marketing, Business or related field (Master's degree preferred).
• 7+ years of experience in E-Commerce, Digital Marketing or Performance Marketing.
• Strong expertise in ad spend management, SEM/SEO, social media and affiliate channels.
• In-depth understanding of online sales mechanics, funnel optimization and the digital student journey.
• Proven ability to lead performance marketing teams with a mix of strategic vision and execution capability.
• The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
• Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
• By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Project Management, Market Research, Recruitment, eCommerce

ประเภทงาน:

งานประจำ

• Location: Thailand.
• We are looking for a Shopper Marketing Support Manager to lead the development and execution of shopper-centric strategies and activation plans across key Modern Trade customers, including Lotus's, Tops, and SSPM. This role will drive category growth, brand penetration, and conversion across both in-store and omnichannel environments while serving as the key link between Brand, Sales, and Customers.
• Develop channel-specific shopper strategies based on shopper insights, purchase beha ...
• Define category roles and growth drivers for key retail customers.
• Translate brand campaigns into customer-relevant activation plans that drive shopper engagement and conversion.
• Drive omni-channel integration across offline and online touchpoints.
• Lead the design and execution of Modern Trade activation plans, including promotional mechanics, displays, and in-store media.
• Drive best-in-class in-store visibility and share of shelf.
• Develop customer-specific commercialization plans for key events, mega campaigns, seasonal activities, and Joint Business Plans (JBPs).
• Ensure strong in-store execution through effective POSM deployment and secondary placements.
• Define promotional strategies and mechanics including discounts, bundles, loyalty programs, and shopper incentives.
• Optimize trade spend investment (TSI) and maximize return on investment across customers.
• Partner with Sales Finance and Key Account Management teams to drive profitable growth.
• Lead test-and-learn initiatives for new activation mechanics, including O2O programs, gamification, and loyalty campaigns.
• Partner closely with Brand and Marketing teams to ensure consistent consumer messaging.
• Collaborate with Key Account Managers and Sales teams to align customer strategies and execution priorities.
• Work cross-functionally with Customer Development Operations and Activation teams to ensure execution excellence.
• Align with eCommerce and Digital Commerce teams to deliver integrated omnichannel strategies.
• Track and evaluate activation performance through sell-out analysis, sales uplift, and ROI measurement.
• Leverage Nielsen data, shopper insights, market research, and internal analytics to drive decision-making.
• Build post-campaign evaluations and actionable recommendations for continuous improvement.
• Identify and scale best practices across customers and channels.
• Drive innovation in shopper marketing, including in-store experiences, digital shopper engagement, retail media, and CRM integration.
• Omni-Channel (O2O) Strategy & Integration.
• Lead the development of end-to-end omni-channel shopper strategies across physical stores, digital commerce platforms, marketplaces, and retailer applications.
• Define the role of each shopper touchpoint, including in-store, search, product detail pages, CRM, and media, throughout the shopper journey.
• Drive seamless online-to-offline and offline-to-online activation programs that improve conversion and shopper engagement.
• Integrate retail media solutions such as CPAS, sponsored search, and banner advertising into shopper marketing plans.
• Partner with eCommerce and Digital Commerce teams to align assortment, pricing, promotional activities, and campaign amplification strategies.
• Develop customer-specific omni-channel playbooks for key retail partners.
• Leverage first-party data and CRM capabilities to deliver targeted shopper engagement initiatives.
• Monitor and optimize full-funnel performance from awareness and engagement through conversion and repeat purchase.
• What We're Looking For.
• Strong experience in Shopper Marketing, Trade Marketing, Category Management, Customer Marketing, or related Commercial functions.
• Proven experience working with Modern Trade customers and managing customer-specific activation programs.
• Strong understanding of shopper behavior, category management, retail execution, and omnichannel marketing.
• Experience managing promotional investments and evaluating ROI.
• Strong analytical skills with the ability to translate insights into actionable business recommendations.
• Experience working cross-functionally with Sales, Marketing, Finance, eCommerce, and external partners.
• Excellent project management, stakeholder management, and communication skills.
• Strong understanding of retail media, digital commerce, CRM, and O2O activation strategies is highly preferred.
• Unilever is an organisation committed to equity, inclusion and diversity.
• to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring.
• ing.
• their 'Whole Self'.
• to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

ทักษะ:

Financial Analysis, Recruitment, Negotiation

ประเภทงาน:

งานประจำ

• As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
• Lead Blackmores Thailand's Modern Trade and Omni Channel business, driving sustainable sales growth, profitability, market share expansion, and strategic customer partn ...
• MT Commercial Strategy & Business Leadership.
• Develop and execute the Modern Trade and Omni Channel strategy aligned with business objectives, delivering sustainable revenue, profitability, and market share growth.
• Lead annual and long-term commercial planning, establishing strategic priorities across Health & Beauty, Hypermarkets, Strategic Drug Chains, and Omni Channel platforms.
• Identify and unlock growth opportunities through channel expansion, category development, shopper insights, and collaborative customer partnerships.
• Drive commercial excellence through disciplined sales performance management, optimized trade investments, and a strong focus on return on investment (ROI).
• Customer & Strategic Partnership Management.
• Build and maintain executive-level relationships with key customers and strategic partners to strengthen collaboration and drive sustainable business growth.
• Lead Joint Business Planning (JBP) initiatives, ensuring alignment on growth objectives and creation of long-term mutual value.
• Negotiate commercial agreements, trading terms, promotional investments, and strategic partnerships to optimize revenue and profitability.
• Establish Blackmores as a trusted strategic partner by leveraging category expertise, consumer insights, and data-driven recommendations to influence customer strategies.
• Omni Channel & Customer Development.
• Lead the integration of Modern Trade and Omni Channel strategies to deliver a seamless and consistent consumer experience across all touchpoints.
• Develop and implement channel-specific growth plans, assortment strategies, and commercial activation frameworks to drive sales and category growth.
• Ensure execution excellence across physical retail and digital commerce platforms, maximizing availability, visibility, and conversion.
• Partner with customers to strengthen omnichannel capabilities and champion shopper-centric initiatives that enhance engagement, conversion, and lifetime customer value.
• Profitability & Commercial Investment Management.
• Own and drive channel P&L performance, ensuring sustainable growth while balancing revenue, profitability, and market share objectives.
• Lead trade investment governance, pricing strategies, promotional effectiveness, and rebate optimization to maximize commercial returns.
• Evaluate and optimize commercial investments through robust performance metrics, financial analysis, and ROI-driven decision making.
• Identify business risks and growth opportunities, implementing proactive actions and productivity initiatives to enhance sales efficiency, resource allocation, and financial performance.
• Category Leadership & Strategic Growth Pipeline.
• Develop and execute long-term category growth strategies using market intelligence, consumer insights, and competitive analysis to identify opportunities and accelerate business growth.
• Partner with Marketing, Trade Marketing, Medical, and Product teams to build strategic growth pipelines and deliver successful innovation launches across Modern Trade channels.
• Optimize category performance through the right assortment, channel strategy, shopper occasions, and commercial activities to maximize sales and market share.
• Establish and monitor clear KPIs and measurement frameworks to evaluate growth initiatives, drive portfolio optimization, and ensure delivery of category growth objectives.
• Leadership & Organizational Capability Building.
• Lead, coach, and inspire a high-performing sales organization, fostering a culture of accountability, agility, collaboration, and continuous improvement to deliver exceptional business results.
• Build future leadership capability through talent development, succession planning, and team engagement initiatives that strengthen organizational performance.
• Enhance commercial excellence by developing capabilities in strategic selling, negotiation, financial acumen, category management, and customer partnership management.
• Lead organizational transformation and change initiatives to ensure the sales function remains agile, future-ready, and aligned with evolving market and business requirements.
• Cross-Functional Leadership.
• Collaborate closely with Marketing, Trade Marketing, Supply Chain, Finance, Regulatory, and Operations teams to drive business performance and achieve commercial objectives.
• Ensure alignment between customer needs, commercial priorities, and organizational capabilities to support sustainable business growth.
• Lead cross-functional business reviews and strategic planning processes to identify opportunities, address challenges, and drive execution excellence.
• Deliver end-to-end execution from planning through in-market implementation, ensuring operational effectiveness and strong business outcomes.
• Business Performance & Governance.
• Establish and lead robust performance management frameworks, business reviews, and governance processes to drive accountability and results.
• Monitor channel performance, market trends, competitor activities, and emerging opportunities to proactively manage risks and accelerate growth.
• Provide strategic insights and actionable recommendations to senior leadership to support informed decision-making and business optimization.
• Ensure compliance with company policies, trade spend governance, and commercial controls while driving data-driven decision-making and continuous improvement.
• Who are you?.
• Bachelor's degree or higher in Business Administration, Sales, Marketing, or related fields.
• Minimum 10 years of experience in sales and key account management leadership role, with strong team coaching skills.
• Proven track record in managing modern trade channels and driving sales growth in the consumer healthcare or FMCG sectors.
• Strong commercial knowledge in FMCG and or the vitamins and health supplements market, including trends, regulations, and consumer behavior.
• Excellent communication, negotiation, and relationship-building skills with retail buyers and category managers.
• Data-driven and strategic mindset, with the ability to analyze market trends and sales performance to inform decision-making.
• Leadership skills, with experience managing and developing a sales team.
• Strong strategic thinking and executional skills, capable of building for simplicity and attention to detail.
• Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.