เงื่อนไขการค้นหา

ทักษะ:

Teamwork, Work Well Under Pressure, Microsoft Office, English

ประเภทงาน:

งานประจำ

• Partner with Customer Marketing Manager to develop strategic Channel Plan, i.e. AOP and lead strategy for channel growth & opportunity.
• Execute and implement Go To Market Plan & integrated Marketing plan (on existing & new products of assigned products portfolio), in alignment with sales and marketing functions.
• Lead Category-Management project for top 2 global accounts (Tesco, Big-C).
• Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK.
• Explore new business opportunity on growing assigned products portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
• Develop people capability In-store Management Administrator".
• Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.
• Business ResultsAnnual Volume Objective.
• GTM Plan across all categories (Super/Hyper).
• Brand-Champion (as per assigned brands).
• Integrated trade marketing calendar.
• Cost (TM & TM process).
• Continuous improve shopper-penetration for Super/Hyper.
• Lead Category-Management project.
• Define & develop Small Format Strategy for Hyper channel.
• People Results Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
• Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C.
• Qualifications Bachelor Degree in related field.
• 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing.
• Leadership skills, able to lead team and drive actions.
• Innovative thinking: able to lead team in new ways of thinking and.
• Execution. Good relationship building and teamwork.
• Good planning and managing performance of self.
• Initiative and flexible.
• Work well under pressure.
• Good command in both Thai & English.
• Computer literature in Microsoft Office.

ประเภทงาน:

งานประจำ

• Operate Repeat Phase tactics_Realize higher repeat% of brand/product/service than other competitors' brand/product/service.
• Operate CRM tactics_Customer satisfactio score/Customer retention%/Sales conversion rate/Net Promote Score.
• Explain AS-IS customer journey & Suggest TO-BE for trial/repeat/CRM issue.
• Consumer analysis Contact point analysis, RFM analysis, UI/UX analysis.
• Develop & maintenance segmentation of customer database based on customer experience strategy.
• Develop tactics to gain customer feedback and visualize customer satisfaction score & evaluation.
• Revise & Update brand/product/service/Marketing 4P mix with customer feedback.
• Engage related employees to use new system/database/dashboard.
• Set KPI/ROI of own tasks with leader/manager follow.

ทักษะ:

Branding, Research, Industry trends

ประเภทงาน:

งานประจำ

• Oversee the development of POSM and printed marketing materials for campaigns, events, and store openings ensuring brand alignment.
• Collaborate with internal teams and external partners to create marketing assets, including signage, campaigns, and events.
• Track, analyze, and report on performance.
• Develop innovative marketing and branding campaign concepts and strategies.
• Plan and execute events, including defining objectives, target audiences, and design concepts.
• Coordinate with vendors to ensure seamless event execution.
• Manage event budgets, secure sponsorships, and negotiate vendor rates.
• Research industry trends to inspire future marketing initiatives.
• Identify, manage, and allocate budgets for KOL (Key Opinion Leader) collaborations.
• Bachelor s degree in Marketing, Communication, or relevant field.
• At least 1-3 years experience in Marketing and Branding.
• Data Driven with ability to draw insights from complex marketing data.
• Excellent communication skills, project management, creative mind, and always thinking outside the box.
• High attention to detail, excellent interpersonal skills and stakeholder management.