เงื่อนไขการค้นหา

ประเภทงาน:

งานประจำ

to adjust the jd before posting.

ทักษะ:

Digital Marketing, Social media, Branding

ประเภทงาน:

งานประจำ

• Kick off community page to recruit new customer and retain existing.
• To manage channel and community day to day as End to End (Admin, Creative, Content, Media and performance).
• To co co-operate with internal to get information and develop brief for agency to develop content.
• To monitor channel and media performance for optimizing day to day to maximize result.
• To react immediately for accelerate growth channels as KPI.
• To be key contact with agencies on creative and media.
• To find new opportunity how to drive channel growth and new idea to recruit new target for Lotus Lotus s.
• To maintain digital own channel (Growth channels) such as Go fresh and others which have to co co-operate with media and creative agency to deliver KPI.
• Develop engagement content.
• Channel strategy and channel management.
• Monitor media and channel performance to get learning for improvement.
• Manage agency to deliver tasks as committed.
• Other assignments as deem appropriate.
• Follow our Business Code of Conduct and always acting with integrity and due diligence.
• At least 1 yrs experiences of working in Digital Marketing/Social Media or Creative/Media/Branding/Event agency.
• An understanding of content & digital media across a range of channels, particularly social media.
• Experience in social media tools, Listening tools, Community Management and Social Care with Crisis.
• Expert on using Microsoft excel, power power-point.
• Professionally active on Digital and Social Media Media e.g Facebook, TikTok, YouTube, Instagram and Google, X and others.
• Analytical ability to make data driven and VOC on latest trends and understand the engagement metrics and KPI s.
• Able to operate in a collaborative and cross functional environment.
• In -depth understanding of various social media platforms and their algorithm change.
• Flexibility working to serve business dynamic.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

SEO, SEM, Project Management

ประเภทงาน:

งานประจำ

• To be key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• Work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high high-performance marketing capabilities to achieve KPI as planned.
• Managing budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with crisscross-functional internal and to be key contact with digital agency/media agency/business partner ( e.g. Meta/Google/LINE/ TikTok TikTok/X) for achieving growth targets in own channels.
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
• Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
• Utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.
• Proven working experience in media at least (5 years).
• Expertise of digital social media SEO/SEM/ASO, e e-mail marketing, CRM Database, and GA.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in media agency or marketing as expert on media.
• Strong analytical skills and data data-driven thinking.
• Strong ROI and growth mindset with track record of building performance marketing functions in in fast -paced environment.
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประเภทงาน:

งานประจำ

• Manage integrated campaigns for both the Big C PLUS App and House Brand.
• Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
• Coordinate creative and brand communication for message alignment.
• Ensure brand consistency across all touchpoints.
• Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
• Prepare reports and campaign summaries for management review.

ทักษะ:

SEO, SEM, Creativity

ประเภทงาน:

งานประจำ

• Operate Online content development & media planning based on marketing issues.
• Operate owned media strategy_brand site/Official SNS account/membership site.
• Operate paid media strategy_Display AD/SEO/SEM/OTV in media platform.
• Operate earned media strategy_KOL/WOM penetration/social listening.
• Operate creativity campaign in the focus channels based on marketing issues.
• Collaborative work with internal marketing/research/creative team.
• Negotiate with brand/digital agency.
• Explain AS-IS customer journey & Suggest TO-BE for trial/repeat/CRM issue.
• Consumer analysis Contact point analysis, RFM analysis, UI/UX analysis.
• Revise & Update brand/product/service/Marketing 4P mix with customer feedback.
• Set KPI/ROI of own tasks with leader/manager follow.
• What we're looking for.
• 2-4 years of experience in digital marketing, preferably within the consumer goods or retail industry.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.
• Proficiency in using marketing analytics tools and platforms to track and measure campaign performance.
• Excellent written and verbal communication skills, with the ability to present data-driven insights effectively.
• Proven project management skills and the ability to work collaboratively in a team environment.
• Familiarity with content creation and graphic design software (e.g., Adobe Creative Suite).
• Passion for staying up-to-date with the latest digital marketing trends and technologies.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

SQL, English

ประเภทงาน:

งานประจำ

• Manage end-to-end marketing initiatives such as CRM to drive new user acquisition and retention, including mechanics planning, budget optimization, user segment breakdown, testing and performance analysis.
• Regularly review and analyze key marketing metrics to provide insights that guide decision-making for campaign improvement.
• Conduct data-driven analysis to provide actionable insights and recommendations for current business direction on ShopeePay, Digital Products and Credit businesses.
• Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders.
• Support other special projects as requested.
• Requirements: At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries.
• Strong technical skills with experience in SQL is a must.
• Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result.
• Strong analytical and logical reasoning skills.
• Strong sense of ownership over their work and long-term goals; a self-starter.
• Excellent communication skills in both written and verbal format in Thai and English.
• Reliable and good team player who enjoys a fast-paced and iterative environment.