เงื่อนไขการค้นหา

ทักษะ:

Digital Marketing, Big Data, Statistics

ประเภทงาน:

งานประจำ

• Drive clear and effective business translation of AI/ML products between business and technical stakeholders.
• Design, develop and leverage Advanced analytics, Artificial Intelligence (AI) and Machine Learning (ML) models to support digital marketing, MarTech, AdTech, and hyper-personalization initiatives.
• Analyze Big Data to develop effective predictive and recommendation models.
• Collaborate closely with Product Owners, IT teams, and Data teams to implement AI solutions that improve marketing campaign performance.
• Continuously refine and enhance AI models through testing and performance evaluation.
• Participate in the vendor selection processes to identify and ensure the best external partners for data science and AI/MLprojects..
• Bachelor s Degree or higher in Computer Science, Computer Engineering, Data Science, Statistics, or any related field.
• Minimum of 2 years in AI/ML engineer, cloud solution or a related field.
• Proficiency in some of the following: Python, PySpark and SQL etc.
• Experience or strong interest in digital marketing, MarTech, and AdTech, especially data-driven marketing strategies is a plus.
• Experience in building tools / models to support retention, up-cross selling, optimization, mobile app data and digital marketing is a plus.
• Ability to communicate and collaborate with cross-functional teams.
• Growth mindset and openness to continuously learning and facing new projects and new technologies..
• You have read and reviewed Infinitas By Krungthai Company Limited's Privacy Policy at https://krungthai.com/Download/download/DownloadDownload_73Privacy_Policy_Infinitas.pdf. The Bank does not intend or require the processing of any sensitive personal data, including information related to religion and/or blood type, which may appear on copy of your identification card. Therefore, please refrain from uploading any documents, including copy(ies) of your identification card, or providing sensitive personal data or any other information that is unrelated or unnecessary for the purpose of applying for a position on the website. Additionally, please ensure that you have removed any sensitive personal data (if any) from your resume and other documents before uploading them to the website.
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ประเภทงาน:

งานประจำ

• Plan, execute, and optimize performance-driven paid campaigns across Meta, Google, TikTok, Line, and other major platforms to achieve lead generation, web conversions and ROI targets.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations.
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
• 3+ years of business development, digital marketing, or content strategy work experiences.
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs.
• Strong in business problem solving and quantitative/financial analysis.
• Strong written and verbal communication in Thai and English is a must.
• Technical knowledge in marketing, analytics, PMO, and tech is a plus.
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes.
• Highly motivated willing to push or go extra mile to drive impact with high ownership.