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งานประจำ

• Social Media Lead for Disney+ Asian Title Campaigns across SEA.
• Develop the regional social media strategy for Asian titles, including what channels to build, communities and influencers we should tap into and content we need to create that will cut through.
• Write social media creative briefs for regional Asian title campaigns and input on monthly always on creative briefs.
• Planning and developing content calendars for priority Asian title campaigns.
• Oversee all Asian Titles Social Media execution (campaigns like Snowdrop, Rookie Cops, Outrun by Running Man, Grid, Crazy Love).
• Ideate and write scripts for content featuring talent, oversee production and delivery.
• Manage all local Social Media and influencer activations for Asian Titles.
• Liaise with Asian studios for asset sourcing and content approvals.
• Manage any localisations needed for assets provided by the local studios.
• Review and approve social captions - as voice of the brand there maybe times where you have to step on and write copy so it is in the correct tone of voice.
• Ensure fast delivery of all creatives to market leads.
• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market.
• Analyse current-state Social Media channels and determine areas of improvement, expansion and refinement.
• Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business.
• Consistent and strong collaborator who elevates the work of cross-functional teams.
• Basic Qualifications:Minimum of 7 years of experience in social planning in house or at digital/ social agencies.
• Experience in Social Media/Content/Editorial/Digital Marketing.
• Should be fluent in written and spoken English.
• Social Native who is embedded into Asian culture.
• Creative individual who is passionate about Asian content.
• Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.
• Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.
• Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc.
• Ability to work at rapid pace.
• The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
• LI-DNI