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- Pomelo is searching for a Team Lead, who will be overseeing the entire Content Marketing team in content creation, campaign conceptualization, creative campaign execution for all platforms, both online and offline. You will also contribute to the direction of major campaigns, while gaining exposure to the processes behind brand building and creative strategy conceptualization.
- Key Responsibilities:
- Content Creation & Execution
- Work closely with the core Brand and Marketing team to conceptualize exceptional campaigns from start to finish, while ensuring all messaging is clearly given to Pomelo customers.
- Collaborate with the Campaign and Creative team to develop exceptional, captivating and interesting campaign concepts; while optimizing marketing campaigns and assets
- Drive continuous innovation and fresh content that will engage, excite and inspire our customers
- Take ownership of all Pomelo brand messaging and customer communications, while also playing a key role in the building of the Pomelo brand.
- Establish and consistently maintains Pomelos brand voice to be current, engaging, and incorporating recent trends from each market into content.
- Keep our marketing emails, social media accounts, retail, and website up to date with error-free, fresh, and informative content that ensures customers will come back for more.
- Fluent In Social Media
- Offer full support to the social media team and contribute to the development of editorial content
- An out of the box thinker who will drive innovation throughout all Pomelo channels
- Onsite Maintenance
- Take ownership of the Pomelo omni-channel messaging to ensure consistency and clarity across all touch points, online and offline.
- Oversee product naming and descriptions for each Pomelo style
- Collaborate closely with the Visual Design Team to create inspirational, original copies to be used in all branding and marketing assets.
- Work closely with the Retail Team to come up with retail store designs, signages, and concisely communicate promotions/sales.
- Guarantee that the copy and messaging across all markets are consistent and stay true to Pomelos tone of voice.
- Exceptional Leader
- Manage a team of copywriters and content creators across multiple languages (English, Thai, Bahasa) and markets to ensure that the messaging is consistent and the campaigns are locally optimised.
- Work on process and system optimisation, for greater efficiency and productivity and ensure all operations are scalable for future market and business growth
- Lead your team to ensure ideas are fresh, engaging and exciting for our customers, while also following the business commercial objectives
- Be a champion of great ideas, a leader of innovation and a strong collaborator
- Bachelors degree
- A content creator with a keen eye for trends and a passion for building exceptional brand campaigns
- An ideas person who thinks big.
- A Talented writer
- Native language proficiency in English
- A passion for social media, writing, fashion, ecommerce
- Creative and self-motivated with a keen eye for detail
- A team player who is able to communicate effectively across all levels of the business
- Responsible and able to excel in a fast paced environment