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Experience:

3 years required

Skills:

Digital Marketing, English

Job type:

Full-time

• Strategy Development: Develop and implement the company's e-commerce strategy to improve website performance and grow online presence.
• Platform Management: Manage and oversee e-commerce platforms, ensuring smooth day-to-day operations and optimal user experience.
• Data Analysis: Analyze data from online traffic and customer behavior to improve website layout and customer experience.
• Marketing Coordination: Collaborate with marketing teams to create effective online marketing strategies, including SEO, SEM, and social media campaigns.
• Customer Relationship Management: Manage customer relationships and ensure high levels of customer satisfaction.
• Team Leadership: Supervise and train the e-commerce team, delegating tasks effectively and ensuring high-quality customer service.
• Performance Monitoring: Monitor key performance indicators (KPIs) such as conversion rates and average order value, providing actionable insights to the leadership team..
• Bachelor s degree in Business Administration, Marketing, Information Technology, or a related field is typically required. A master s degree or MBA is preferable.
• At least 3-5 years of experience in e-commerce management or a related field, with a proven track record of driving revenue growth.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento), web design, web analytics, and SEO.
• Ability to analyze data and market trends to inform decision-making and optimize online strategies.
• Excellent communication and leadership skills to manage teams and collaborate with various departments.

Skills:

Branding, Research, Biddable Media

Job type:

Full-time

• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.
• Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
• Proactively lead product update discussions, educate brands and agencies on TikTok s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.
• 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side.
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
• Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift.
• Experience with CPAS/Shopping Ads/E-commerce marketing.
• Experienced in strategizing, planning & managing branding campaigns.
• Understand brand advertisers, major brand campaign channels & products.
• Experienced in biddable media, know well of FMCG, F&B industry would be a plus.
• Preferred Qualifications.
• Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.