E-commerce Sales Growth Manager

Beauty, Skincare & Personal Care

Company:

Nutrition Profess Public Company Limited

About the Role

Own the sales and profitability of major E-commerce channels.

Build high-growth beauty and skincare brands across TikTok Shop, Shopee, Lazada, Live Commerce and Affiliate Commerce.

Turn commercial strategy into measurable results through hands-on execution.

Nutrition Profess Public Company Limited is looking for an

E-commerce Sales Growth Manager

to drive profitable online growth across our beauty, skincare and personal care portfolio.

This is not a store administration or campaign coordination role. You will own the commercial performance of our E-commerce business, including sales planning, pricing, promotion mechanics, marketplace performance, Live Commerce, Affiliate Commerce, forecasting, inventory and profitability.

We are looking for someone who can read commercial data, build promotions that convert, manage sales without sacrificing margin and turn plans into measurable business results.

Key Responsibilities

• Own E-commerce Sales and Profitability

Own monthly, quarterly and annual sales targets across TikTok Shop, Shopee, Lazada, Website and Social Commerce.

Develop sales plans by brand, platform, campaign and SKU.

Monitor daily and weekly performance against targets.

Identify sales gaps and implement practical recovery plans.

Manage sales mix to balance revenue, gross profit and inventory movement.

Take responsibility for Gross Sales, Net Sales, Gross Profit and Contribution Margin.

Control discounts, platform fees, affiliate commissions and promotional expenses.

• Build Commercial and Campaign Plans

Develop monthly and quarterly Commercial Calendars and Campaign Calendars.

Plan Double Date, Payday, Brand Day, Flash Sale, Mega Campaign and new product launch activities.

Define Hero SKUs, Traffic SKUs, Profit SKUs, New Products and Clearance SKUs.

Set sales, order, conversion and Average Order Value targets for each campaign.

Coordinate product, pricing, stock, vouchers, product baskets and campaign assets before launch.

Prepare clear campaign briefs, timelines and execution checklists.

Review campaign results and identify what should be scaled, improved or discontinued.

• Design Profitable Promotions

Develop Bundle Sets, Multi-buy Offers, Vouchers, Add-on Deals, Gift-with-Purchase offers, Flash Deals and channel-exclusive sets.

Calculate promotion profitability after product cost, platform fees, affiliate commissions, host fees and related expenses.

Ensure promotions meet company Gross Profit and Contribution Margin requirements.

Build promotion ladders based on customer behaviour and price points.

Prevent price conflicts across online channels.

Evaluate promotions using Incremental Sales, Conversion Rate, Promo ROI and profit per order.

Recommend adjustments to promotions that generate revenue without sufficient profit.

• Improve Marketplace Performance

Manage commercial performance across TikTok Shop, Shopee, Lazada and assigned online channels.

Optimise store layout, product listings, product titles and product detail pages to improve conversion.

Develop Cross-sell and Upsell strategies to increase Average Order Value.

Ensure pricing, inventory, vouchers, campaign settings and product baskets are accurate.

Monitor Traffic, Conversion Rate, Cancellation Rate, Return Rate, Store Rating and Service Level.

Work with platform Key Account Managers to secure campaign opportunities and commercial support.

Monitor competitor pricing, promotions, best-selling products and platform trends.

• Drive Live Commerce and Affiliate Growth

Develop sales and profit plans for Live Commerce.

Define product selection, promotional pricing, sales targets, limited quantities and product-basket sequencing.

Create commercially effective Run of Show plans.

Calculate break-even sales after Host Fees, Platform Fees, Commissions and promotional costs.

Analyse Live performance by product, time period, traffic, conversion, AOV and profitability.

Select products and offers for different creator segments.

Set affiliate commission rates based on product margin and growth potential.

Track Affiliate GMV, active creators, content volume, conversion and profitability.

Evaluate creators using sales, profit, Cost per Order and Return on Investment.

• Analyse Performance and Identify Growth Opportunities

Build and maintain daily, weekly and monthly sales dashboards.

Analyse sales by channel, brand, SKU, campaign and customer segment.

Monitor Traffic, Conversion Rate, Average Order Value, Units per Order, New Customers, Repeat Purchase Rate, Gross Profit and Contribution Margin.

Identify reasons behind sales growth, decline or underperformance.

Convert data into action plans with clear owners and deadlines.

Conduct tests on pricing, promotion mechanics, product pages and sales offers.

Present performance, commercial risks and recommendations to management.

• Manage Sales Forecasting and Inventory

Prepare sales forecasts by SKU and channel.

Work with Supply Chain and Production teams to ensure sufficient inventory.

Monitor Stock Cover, Days of Inventory, Sell-through Rate, Out-of-stock Rate and Slow-moving Stock.

Allocate inventory based on channel potential and commercial priorities.

Prevent sales losses caused by stock shortages or delayed replenishment.

Develop clearance plans for slow-moving or ageing inventory without damaging brand value.

Forecast product and gift quantities required for each campaign.

• Lead Cross-functional Execution

Work with Brand Marketing to align commercial plans with brand strategy.

Work with Performance Marketing to define products, offers and sales targets for paid media.

Provide clear commercial briefs to Content, Graphic, Studio, Live and Affiliate teams.

Work with CRM teams to improve repeat purchase and Customer Lifetime Value.

Coordinate with Finance to validate revenue, cost, platform fees and profitability.

Coordinate with Supply Chain, Warehouse and Customer Service to ensure smooth execution.

Manage relationships with platforms, agencies, creators and business partners.

• Manage the Team and Improve Working Systems

Set targets and monitor the performance of the E-commerce team.

Assign clear channel and campaign ownership.

Develop team capabilities in sales analysis, promotion planning and marketplace management.

Build SOPs for pricing, promotion approval, campaign setup and sales reporting.

Review pricing, vouchers, product baskets and campaign settings before launch.

Build a fast, accountable and data-driven working culture.

What Success Looks Like

Within the first six months, the successful candidate should be able to:

Deliver E-commerce sales growth against agreed targets.

Maintain Gross Profit and Contribution Margin within company requirements.

Improve Conversion Rate and Average Order Value across key channels.

Develop at least one scalable Hero SKU or high-performing campaign.

Reduce stock-outs, excess inventory and forecasting errors.

Establish a practical daily sales performance management system.

Improve the contribution of Live Commerce and Affiliate Commerce.

Create clear accountability across E-commerce sales execution.

Qualifications

Bachelor's degree or higher in Business Administration, Marketing, Economics, Finance or a related field.

At least 5 years of experience in E-commerce, Marketplace Sales, Digital Commerce or Online Sales.

At least 2 years of experience in a managerial, team leadership or commercial ownership role.

Direct experience managing TikTok Shop, Shopee or Lazada.

Experience in skincare, cosmetics, beauty, personal care, FMCG or consumer products.

Proven responsibility for sales targets, with the ability to explain achievements using actual numbers.

Strong understanding of pricing, product cost, Gross Profit, Contribution Margin and P&L.

Experience in sales forecasting, promotion planning and commercial performance analysis.

Strong Excel or Google Sheets skills, including Pivot Tables, XLOOKUP, SUMIFS and data analysis.

Ability to manage multiple brands, SKUs, platforms and campaigns simultaneously.

Strong communication, negotiation and cross-functional coordination skills.

Comfortable working in a performance-driven and fast-moving environment.

Able to make decisions, solve problems and take responsibility for outcomes.

Preferred

Qualifications

Proven experience growing E-commerce sales in beauty or skincare.

Experience managing channel P&L or Contribution Margin.

Experience in TikTok Commerce, Live Commerce or Affiliate Commerce.

Experience launching new products or developing Hero SKUs on marketplaces.

Experience managing Mega Campaigns and negotiating with platform teams.

Familiarity with Power BI, Looker Studio or other business intelligence tools.

Understanding of Performance Marketing, ROAS, CAC and Customer Lifetime Value.

Experience building or improving an E-commerce team and operating process.

This Role Is Suitable for Someone Who

Wants ownership of business results, not only task execution.

Enjoys monitoring sales, analysing numbers and solving commercial problems every day.

Can think strategically while managing operational details.

Understands that healthy growth must include profit and inventory discipline.

Works quickly, systematically and with clear priorities.

Takes initiative and proposes solutions without waiting for detailed instructions.

Can align multiple teams behind one commercial target.

Information to Include with Your Application

Please include the following information in your CV, cover letter or portfolio:

E-commerce channels you have managed.

Approximate range of monthly online sales under your responsibility.

Number of brands and SKUs you have managed.

One example of how you improved sales, conversion or profitability.

Your specific role and contribution to that result.

Your experience in Live Commerce or Affiliate Commerce, if applicable.

Data and analytics tools you can use.