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Phaya Thai, Bangkok, Marketing / Advertising
,Product / Brand Management
,Public Relations (PR)
Marketing / Advertising,Product / Brand Management,Public Relations (PR)
Job type:
Full-time
Salary:
negotiable
- Develop engaging digital campaigns under offline activation condition that drive awareness and participation in on-ground events.
- Work closely with cross-functional teams to align online and offline strategies.
- Actively engage with online communities, influencers, and key audiences to build brand visibility.
- Utilize data analytics to measure success, optimize campaigns, and drive continuous improvement.
- Collaborate with event organizers, media partners, and content creators to enhance audience engagement.
- Ensure a seamless consumer journey from digital touchpoints to physical events.
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
SQL, Research, Digital Marketing
Job type:
Full-time
Salary:
฿35,000 - ฿45,000, negotiable
- Lead and Manage Paid Campaigns: Plan, execute and optimize lower-funnel campaigns, including lead generation, web conversions and CPAs, across major platforms (Meta, Google, TikTok, Line etc.).
- Effectively communicate campaign insights, performance, and key learnings to the team on a weekly/monthly basis. Provide clear and actionable recommendations based on campaign performance and Return on Ad Spend (ROAS).
- Collaborate with team to ideate media strategies, target audience profiles, and ad c ...
- Take responsibility for campaign optimization, adjusting budget allocation to ensure efficient and effective use of resources. Propose new strategies and tactics to improve campaign performance and achieve desired outcomes.
- Be the main point of contact for local optimization, driving strategies aimed at increasing seller sign-ups while maintaining a strong focus on quality acquisition.
- Analyze data, dashboards, and SQL reports to evaluate campaign performance and ROI. Use insights to guide campaign improvements and ensure alignment with business goals.
- Conduct in-depth research to understand the target audience's behavior, consumer demand, and keyword trends to craft data-driven media campaigns.
- Work closely with regional PICs to implement local best practices and optimize campaigns to drive seller acquisition in specific regions.
- Generate ideas for ad creatives and specifications, ensuring campaigns are aligned with client goals and are optimized for performance.
- Experience in A/B testing and conversion rate optimization to improve campaign effectiveness.
- Excellent communication and interpersonal skills to coordinate with cross-functional teams.
- 2-3 years of working experience in a digital marketing, sales team management.
- Highly motivated willing to push or go extra mile to drive impact with high ownership.
- Excellent analytical skills and data visualization skills, SQL would be a plus.
- Bachelor s and/or Master s degree in a relevant field of study.
- Extensive knowledge and practical experience in Social Media Advertising - Proven project management and team leadership skills.
- Interest in startup culture, self-motivated, ability to work under pressure, highly responsible.
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Huai Khwang, Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- สนับสนุนการเติบโตของยอดขายแบรนด์ โดยปรับปรุงกระบวนการดำเนินงาน ค้นหาแนวทางแก้ไข และเพิ่มการมองเห็นบนแพลตฟอร์ม Lazada, Shopee, TikTok, Singha Online Website และช่องทางการขายอื่นๆ ทาง Online.
- วิเคราะห์ข้อมูลยอดขายและพฤติกรรมลูกค้า รวมถึงบริหารจัดการแผนงานเพื่อเพิ่มยอดขายและขยายฐานลูกค้าบนแพลตฟอร์มอีคอมเมิร์ซ.
- เจรจาต่อรองและพัฒนากลยุทธ์ทางการขาย ร่วมมือกับพันธมิตรทางธุรกิจเพื่อจัดหาข้อเสนอพิเศษและโปรโมชั่น พร้อมทำงานร่วมกับทีมการตลาดในการออกแบบแคมเปญเพื่อเพิ่มรายได้.
- วางแผนและดำเนินการปล่อยสื่อ ดูแลโฆษณา รวมถึงวิเคราะห์ผลเพื่อเพิ่มประสิทธิภาพ.
- สร้างและบริหารคอนเทนต์ ทั้งในรูปแบบวิดีโอ โพสต์ และ LIVE เพื่อเพิ่มการมีส่วนร่วมและสร้างการรับรู้แบรนด์.
- วางกลยุทธ์การตลาด โปรโมชั่น แคมเปญ และส่วนลด เพื่อกระตุ้นยอดขายและเพิ่มการรับรู้.
- จัดการและดูแลลูกค้าสัมพันธ์ (CRM) รวมถึงตอบแชทและคอมเมนต์อย่างมีประสิทธิภาพ.
- ประสานงานกับฝ่ายที่เกี่ยวข้องและ Influencer/KOL เพื่อเพิ่มการรับรู้แบรนด์และให้กระบวนการดำเนินงานเป็นไปอย่างราบรื่น.
- สำเร็จการศึกษาระดับปริญญาตรี ในสาขาการตลาด บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ทำงาน 0-2 ปี ในสายงาน Key Account, Sales หรือ Customer Relationship Management (หากมีประสบการณ์จะได้รับการพิจารณาเป็นพิเศษ).
- ทักษะในการขายและเจรจาต่อรอง ได้อย่างมีประสิทธิภาพ.
- ความสามารถในการวิเคราะห์ข้อมูล และใช้งาน Excel, PowerPoint หรือซอฟต์แวร์ CRM ได้ดี.
- ทัศนคติที่ดี มีความคิดสร้างสรรค์ มีความคล่องตัว และสามารถทำงานภายใต้แรงกดดันได้.
- มีทักษะในการสื่อสารและการทำงานเป็นทีม พร้อมพัฒนาตนเองและเรียนรู้สิ่งใหม่.
6 days ago
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Bangkok, Retail
,Marketing / Advertising
,Product / Brand Management
Retail,Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- About TikTok.
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us.
- Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
- Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
- To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
- Status quo? Never. Courage? Always.
- At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
- Join us.
- The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
- In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
- Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
- Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
- Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
- Continuously improve contents via A/B testing and performance monitoring.
- Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
- Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
- Make data-driven decisions for content improvement and media budget optimization.
- Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
- Provide regular budget updates and forecasts to key stakeholders.
- Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
- Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- At least 3 years of working experience with hands-on experience in online marketing.
- Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
- Strong executional ability, and high attention to detail for content accuracy.
- Excellent project management and stakeholder management.
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
29 days ago
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Wattana, Bangkok, Public Relations (PR)
,Product / Brand Management
Public Relations (PR),Product / Brand Management
Experience:
4 years required
Skills:
YouTube, Social media, Teamwork, English
Job type:
Full-time
Salary:
negotiable
- Department: Marketing.
- Company: บริษัท จีเอ็มเอ็ม มิวสิค จำกัด (มหาชน).
- Develop effective PR strategies and campaigns.
- Build and maintaining brand image by using all forms of media, and planning PR programs/tactics.
- Initiate interesting news issues for a media pitch.
- Analyze media coverage and providing reports.
- Monitor the media, including TV, newspapers, magazines, journals, radio, podcast, YouTube, social media sites and blogs, or website for opportunities for the right target.
- Identify trends and public interests in order to provide advice on business and marketing communication decisions.
- Manage the PR aspect of a potential crisis situation.
- Establish and maintain relationships with media as well as artists.
- Respond to requests for information release or interview from the media.
- Bachelor s degree in journalism, PR, marketing communication or related field.
- 4+ years of experienced in PR or related field.
- Strong relationship with Marketing/Business media section both online and offline.
- Excellent written and verbal communication skills both Thai and English.
- Ability to think both creatively and strategically.
- High business awareness and a good knowledge of current affairs.
- Excellent interpersonal and communication skills, including effective writing skills.
- Flexibility, determination, enthusiasm, and the ability to cope under pressure.
- Good teamwork, negotiation, and problem-solving skills.
- ประสบการณ์ 5 ปีขึ้นไป.
- จำนวน 1 อัตรา.
5 days ago
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Skills:
Social media, Finance, Compliance
Job type:
Full-time
Salary:
negotiable
- Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaborati ...
- Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
- Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
- Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market.
- 5+ years of professional experience in marketing, communications, consulting or business strategy.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- Good understanding and appreciation of the business landscape and culture in Thailand.
- A team player and collaborator, strong relationship-building and leadership skills.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
- Excellent in project management.
- Ability to quickly complete/execute large volumes of work with high quality and attention to detail. Preferred Qualifications.
- Proven experience in media, advertising or technology industries preferred.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
7 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
3 years required
Skills:
Market Research, Research, Creativity, English
Job type:
Full-time
Salary:
negotiable
- Implementation of marketing strategies: Responsible for localizing and executing marketing plans to strengthen the brand image and increase sales.
- Product launches: localization and execution of product launches & promotions.
- Brand communication: Develop advertising campaigns across the different offline and online touchpoints to increase brand awareness and maintain the brand image.
- Content creation: localize and generate content relevant for TG and market needs.
- Selling propositions: localize sales stories and value propositions ready to use for sales teams, based on consumer, customer, technical, Market Research and sales feedback.
- Collaboration with agencies: Work with advertising agencies, and other service providers to develop and implement communication campaigns.
- Performance measurement: Analyze the success of marketing activities based on KPIs such as increased sales, market share gain, or brand awareness.
- Market research: Conduct market analysis to identify trends, understand the competitive landscape and determine customer needs.
- Budget management: Responsible for managing the marketing budget and ensuring that resources are effectively utilized.
- YOUR SKILL.
- Master's degree in economics, international business or similar, ideally with a focus on marketing.
- Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
- Creativity and a spirit of innovation are among your strengths.
- Experience with brand communication and activation.
- Visual and written content creation.
- Commercially astute.
- In-depth knowledge of MS Office.
- An above-average degree of independence and ability to work in a team.
- Fluent in English language.
- At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
3 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
,Sales
Marketing / Advertising,Product / Brand Management,Sales
Experience:
8 years required
Skills:
Sales, Financial Analysis, Python
Job type:
Full-time
Salary:
negotiable
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with programming languages such as Python or R for data analysis and modeling.
- Preferred qualifications:Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
- Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
- Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
- Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
- Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
- Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the direc tion and the strategy for how their advertising can reach thousands of users.As a Marketing Mix Modeling (MMM) Specialist at Google, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex MMM analyses, translating technical findings into business strategies, and influencing executive-level decision-making. You will be responsible for driving the adoption of measurement methodologies and fostering a culture of data-driven marketing within Google and our client ecosystem.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
- ResponsibilitiesLead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
- Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
- Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
- Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.
- Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.
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