• B2B Platform
• Online Trade Marketing
• BTS Ekkamai

Responsibility :

• Develop B2B Online commercial and model strategies, implementation and execution for the current and future Ecommerce business and roadmaps.
• Manage the B2B Online business operations to ensure a seamless customer journey and increase GMV including business planning, content strategy and development, promotional campaigns and other online marketing efforts, online merchandising & category growth management, inventory management, storefront design and space management as well as user experience management of the website and mobile app.
• Accountable for the P&L and budget of B2B Online to achieve annual GMV, margin, expense, efficiency, and profitability targets.
• Lead growth and development of B2B Online channels by developing and executing assortment, price, promotions, visual merchandising and category vision and strategies.
• Lead the B2B Online development projects including product and feature on platforms and new online-related business projects.
• Devise strategies to increase new online customer acquisition and increase sales.
• Drive engagement and loyalty with existing online customers, while also attracting new target customers.
• Drive customer segmentation strategy, analysis and implementation of customized online marketing efforts tailored to the respective online segments.
• Manage partnerships development with strategic joint business partners in various industries and build collaborative relationship to achieve category and customer acquisition growth.
• Work closely with Digital Marketing teams to co-develop online contact strategies including social media, email, CRM, paid search, SEO, affiliates, partnerships, advertising, promotions, social media, display activity and advanced analytics capabilities to drive the business.
• Work closely with the Commercial teams for merchandising and product strategy to optimize cross-sells, up-sells, and personalized offers as well as ensure sales forecasts accurately and optimum inventory levels online.
• Work closely with Ecommerce Operations team to ensure smooth last mile delivery and solve replenishment and manage out of stocks to minimize loss of business.
• Work closely with Digital Tech teams for product and platform development, customer experience management on UX/UI, and data management.
• Monitor competitor pricing online and make recommendations to maximize sales and margins.
• Responsible for establishing, managing and reporting on plans to improve customer, sales and product metrics by increasing conversion, AOV, and other KPIs.
• Actively seek new customers (Café shop/restaurant/etc…) to go the extra mile of sale target.

Online Big C Food Service Channel: https://www.foodservices.bigc.co.th/

Qualification:

• Bachelor’s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 5 years working experience in Trade Marketing (B2B Platform) functions are required.
• Minimum 5 years of experience in Digital Marketing, E-commerce business
• Proficient in digital marketing platform, especially LINE Official Account, Facebook, etc.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility
• Customer-oriented mindset and has understanding of social commerce/ online consumer behavior
• Results driven and solution oriented
• Energized by a dynamic, fast-paced work environment
• Has entrepreneur spirit and is a self-starter with sense of urgency
• Positive, result oriented, entrepreneurial and self-motivating
• Excellence communication ability and presentation skills