Experience:

7 years required

Skills:

Marketing Strategy, English

Job type:

Full-time

• Build and own the portfolio strategy, positioning and value propositions that set American Express cards apart in the premium market.
• Develop and drive marketing strategies and campaigns across product portfolio.
• Turn market trends, customer needs and competitor insights into new product and benefit opportunities.
• P&L Ownership & Performance Management.
• Own portfolio P&L and financial performance, tracking KPIs and customer behavior to drive growth and profitability.
• Build and defend business cases, financial models, pricing and benefit investment decisions with Finance and senior stakeholders.
• Lead forecasting, budgeting and post-launch evaluations, and share insight-led performance updates with senior leaders.
• New Product Introduction & Lifecycle Management.
• Lead new product launches and major product changes end to end, from concept and approvals through to go-live.
• Lead governance, risk and control reviews so launches are well controlled and compliant.
• Manage end-to-end product lifecycle.
• Go-to-Market & Communication.
• Develop communication and marketing plans, and carry out marketing activities across the product portfolio.
• Make sure customer communications are on brand, accurate and compliant.
• Cross-functional Collaboration.
• Work with Branding and Acquisition teams to develop and run go-to-market and online and offline media strategies, so marketing campaigns are effective.
• Partner with the Partnership team to find, negotiate and manage strategic partners and benefit partners, so the card value proposition stays differentiated and relevant.
• Partner with Control management and Finance teams to protect product profitability and manage risk.
• Work with Technology and Operations teams so products are implemented smoothly and customers have a great experience.
• Work with Legal and Compliance so all card products meet local regulations and industry standards, and adjust product strategy as regulations change.
• Act as the market's main contact for regional and global product teams, and lead cross-functional teams to deliver complex projects on time.
• 7+ years of experience in product management, marketing strategy or portfolio management, preferably in credit cards, financial services, FMCG.
• Proven track record of owning a P&L and leading end-to-end product launches or major product refreshes.
• Strong financial and analytical skills, with hands-on experience building business cases and turning data into actionable strategies.
• Deep understanding of credit card products, market trends and the regulatory environment in Thailand.
• Proven ability to lead projects across many teams and influence senior, regional and global stakeholders.
• Self-motivated and results-driven, with a strong ability to prioritise and manage multiple projects at once in a fast-paced environment where priorities change.
• Excellent written and spoken English and Thai, with strong executive presentation skills.
• Bachelor's degree in Business, Economics, Marketing, Finance or a related field (MBA preferred).