Main Purpose of the role

• Lead Youth Platform Brands and Develop E2E plan to drive sustainable growth among Youth Cohort with Digital-First approach and build Digital Capabilities for THF Marketing team
Maximize & strengthen marketing campaigns
• - building brand equity to ultimately drive incremental penetration and market shares
• Managing efficient and effective in executing marketing campaigns is very critical to build iconic brands and achieving perfect media (efficient and data-driven media targeting)
• Ensure brands are always the 1st and the pioneer in digital-innovation-lead campaigns, delivering more personalized content (Personalization @ Scale), and ensuring end-to-end full-funnel execution (from awareness to conversion)
• Develop strategic & sustainable Ecommerce Channels growth roadmaps, as well as test and learn with new channels like social commerce (TikTok Shop, Livestreaming and KOL Affiliate programs)
• Deliver incremental online growth/shares, incremental brand equity scores/brand power, 1P data acquisition + media savings via optimization and look-a-like targeting, A&M efficiency for both Thailand and Vietnam

• Lead Digital Strategy

• Youth Platform Lead

• Performance Analysis & Optimization

• Cross-Functional Collaboration

• Budget Ownership

• Capability Building

• Full-Funnel Integration

• Digital Innovation

• Capability Gap Assessment & Training

• Always-On Content Strategy

• Bachelor’s degree in related fields
• Proven 7 experience in leading and executing digital marketing and communication strategies, ideally within the FMCG industry, with a solid understanding of brand building in the digital space.
• Strong Brand Management and Marketing skills with exceptional Digital savvy to raise the bar on Creativity and Agility to capture new generation consumers and emerging e-commerce channel
• Demonstrated ability to effectively manage and collaborate with third-party agencies to deliver impactful digital marketing campaigns.
• Strong leadership capabilities with the ability to lead cross-functional teams and drive initiatives through influence rather than direct authority.
• Outstanding verbal and written communication skills, with the ability to engage, influence, and align internal and external stakeholders across all levels of the organization.