RESPONSIBILITIES:

• Drive the success of overall off-line experiential activation, managing common space, and off-line media.

• Initiate off-line marketing plan and concept for responsible mall, develop key strategies, and ensure they match with the targeted customers, and can be encourage the greatest experiences of them.

• Organize and manage all aspects of company events, including content creation, campaign planning, script writing, and coordination of all event details. Responsible for liaising with both internal and external stakeholders.

• Optimize the space allocation for both common space and in-store media.

• Lead the implementation for event campaigns, set up exhibition space and display promotion materials with ensuring the greatest number of customer traffic and revenues.

• Manage and sell common space and media to the end consumer/business purchaser through various sales channels.

• Coordinate with all stakeholders for on ground implementation.

• Work with related team ie. corporate partnership management for sponsor package.

• Maximize the cost and budget for the off-line marketing projects to achieve the business plan.

JOB SPECIFICATION:

Education and Experience:

• Bachelor’s or Master’s Degree in related fields, especially in Marketing Communication, Mass Communication, or Business Administration.

• More than 5 years of experiences in marketing related fields.

• Have experiences in on-ground event management, in-mall media management, or other off-line marketing communications.

• Have experiences in a large shopping complex, or marketing agency will be an advantage.

Required Skills/Abilities: 

• Background knowledge in marketing activation, event management or marketing communication.

• Strong communication, persuasion, and partnership management skills.

• Understand the business trends, customer behaviors and be able to evaluate opportunities for growth.

• Agile and creativity.

• Proven skill in project management with budget control.

• Good command in English