Responsibilities

• Assist Brand Manager to plan and execute brand campaigns and activities to achieve brand and business objectives i.e. brand communication, advertisement, development of packaging and new product development.
• Implement 360 communication plan and manage cross-functional and agencies
• Monitor all brand activities are smoothly executed and aligned with brand strategy
• Analyze market and consumer data to evaluate brand and campaign performance
• Track and manage marketing spending of assigned projects
• Work with cross functional team including Trade marketing, Sales, PR, R&D, Supply Chain, Planning, Agencies to ensure effective execution
• Work with marketing intelligence team to ensure accurate and timely availability of required data

Qualifications

• MBA Marketing or equivalent
• Minimum 7 years experience in brand management (preferably FMCG or beverage)
• Knowledge of 360 marketing communications and media management both offline and online
• Excellent communication with ability to engage cross functional teams effectively
• Fluent in English language
• FMCG project management skills
• Presentation and storytelling skills
• Demonstrate leadership and strong project ownership
• Experience in using Nielsen, Consumer Panel, Brand Health and Sales data
• Excellent communication and influencing skills