Position Summary

This position will manage and engage performance marketing strategies that effectively and efficiently drive online traffic and conversions while maintaining above average ROAS on samsung.com. The role entails focus on digital media and technology solutions that involve digital media planning and buying, programmatic, social media, search engine marketing (SEM), and optimization (SEO) via multi-touch attribution, UX UI management, and media mix modeling through onsite management and execution. You will coordinate across the Online Business department and broader organization to improve acquisition, retention and engagement while leading and building performance marketing team's capability to drive business success.

Role and Responsibilities

• Evaluation process of marketing outcome (traffic, orders, conversion rate, ROAS)
• User journey enhancements and promotion/campaign management
• Design and production of marketing content including content creation & localization, translation, digital production, publishing, copywriting, etc.
• Evaluation of website performance (traffic, sales volume and conversion rate)
• Optimization of online customer journey to through UX UI improvements both onsite and backend development
• Control investment and content creation for Paid, Owned, and Earn channel on samsung.com
• Execute smooth and accurate communication on promotions & content on samsung.com
• Design the communication both D2C and B2B on samsung.com
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) and Pure Player platforms
• Engage in partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
• Manage an agency for revenue-driven
• Have responsibility for P&L, forecast quarterly and annual goals for revenue
• Manage team under supervision
• Performs other duties as assigned by management /direct supervisor

Leadership Responsibilities

• Extend the boundaries of performance by engaging in experimental activities and providing thought leadership/roadmaps to both internal teams and external vendors regularly.
• Strategic thinking and ability to demonstrate internal & external stakeholders on new business opportunities.
• Ability to lead and motivate the team members to work towards the vision on new initiatives and/or the enhancement of the current platforms.
• Ability to respond to the changes by persuading others and managing team to achieve the set target.
• Ability to bridge the communication between top management in the organization and team members effectively.
• Stay on top of digital trends and innovatively drive improvement by leveraging the latest technologies, analytics, and optimization processes

Skills and Qualifications

Qualifications:

• 7-10 plus years of experience on ecommerce campaign management from digital media agency or in-house unit
• Strong knowledge of Digital Marketing, advertising and web development
• Ability to lead Digital Marketing strategy through all stages of analysis and planning
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus
• Ecommerce, direct response, ROI-focused campaign management
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
• General knowledge of CRM principles, including customer segmentation, direct marketing, and loyalty programs, web development, including user experience and SEO best practices and various project management styles
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment
• Familiarity with digital ads algorithmic models and marketing analytics
• Ability to understand customer buying behaviors, segmentation and profiling
• Advanced computer skills are required
• College degree required, advanced degree a plus

#LI-TSE

#LI-Midsenior