Gokotta® is a premium bedding brand recognized by major U.S. publications such as NBC Select and The Strategist (NYMag). We’re building our presence in the Thai market across TikTok, Instagram, Facebook and  LINE OA.

Our principle: let the product speak for itself. No overclaim. No gimmicks. Just honest content and high-quality goods that deliver real value to customers.

You will join a small but sharp team where the e-commerce back-end is ready (3PL for fulfillment, stock, order), so your role focuses on driving content + traffic + trust that converts to sales.

Responsibilities

Content & Brand Building (60–70%)

• Plan weekly content calendars across TikTok, Instagram, and LINE OA

• Shoot & edit short-form videos (CapCut or similar tools)

• Write honest, on-brand captions in Thai with clarity and tone that resonates

• Repurpose UGC / reviews / lifestyle posts into fresh content

• Coordinate with our Graphic Designer to keep visuals aligned with the brand

• Light community management (DMs, comments related to content)

Online Sales & Platform Optimization (30–40%)

• Join platform campaigns (Shopee, Lazada, TikTok Shop) & set coupons, flash deals

• Create product bundles / trial sets to increase conversions

• Optimize product listings: title, visuals, in-platform SEO

• Monitor dashboards & insights → propose weekly improvements

• Coordinate barter KOLs (shortlist, contact, ship product, follow up, secure usage rights)

Reporting

• Weekly summary of key actions & outcomes: performance highlights + what to improve next week

Requirements

• Minimum 2 years experience in content creation, short-form video, or brand storytelling

• Confident with tools like CapCut / Canva

• Familiar with basic features of Shopee, Lazada, or TikTok Shop

• Strong Thai writing skills with ability to write honest, clear, and customer-friendly copy

• Comfortable reading performance data (views, CTR, CVR) and using it to guide next steps

• Responsible, proactive, trustworthy, and resilient – a self-starter with growth mindset

• Experience in home/lifestyle/soft goods is a plus

• English or Chinese proficiency is a plus (not required)

What You'll Get

• Ownership to grow a premium brand in Thailand from the ground up

• A supportive team: Graphic Designer + 3PL logistics already in place

• A clear growth path to TH Brand Lead based on proven results

• A culture that values quality, honesty, and thoughtful execution