Marketing & Communications Strategy:

· Develop and implement both short-term and long-term marketing communication strategies aligned with the company’s policies, target audiences, and current industry and social trends.

· Conduct market research to identify industry trends, customer preferences, and competitor activities to inform strategic decisions.

· Manage the marketing budget, ensuring effective allocation of resources for maximum ROI.

Brand Management:

· Oversee the development and maintenance of the brand's identity, voice, and messaging, ensuring consistency across all channels (e.g., in-store, online, social media).

· Act as a brand steward, ensuring all creative and communications reflect the brand's values and vision.

· Work with internal teams (operations, product development) and external agencies to ensure brand integrity is maintained.

Content and Digital Marketing:

· Lead the creation and distribution of engaging content for various platforms, including social media, websites, email marketing, and in-store materials.

· Develop and manage digital marketing initiatives, paid advertising, and content marketing campaigns.

· Utilize data and analytics to monitor the performance of campaigns and adjust strategies to optimize results.

Promotional Campaigns and Events:

· Plan and execute promotional campaigns to increase foot traffic, drive sales, and encourage customer loyalty.

· Collaborate with the operations and sales teams to organize events, seasonal promotions, and special offers.

· Develop and manage grand opening programs for new store locations to build local brand awareness and stimulate product trial.

Public Relations and Media:

· Manage relationships with media outlets, influencers, and industry partners to secure positive brand coverage.

· Oversee the creation and distribution of press releases and other public-facing communications.

· Coordinate PR events and interviews, and manage crisis communications as needed.

Cross-Functional Collaboration:

· Liaise with the operations team to ensure effective implementation of marketing plans at the store level.

· Work closely with the purchasing and product development teams to align marketing efforts with new product launches and inventory management.

· Provide regular reports on sales performance, campaign results, and market analysis to senior management.