This role is based in Thailand and is responsible for all marketing of The Walt Disney Company Direct-to-Consumer and Studio Entertainment business.
The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
Disney+ Hotstar in Thailand is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It aims to bring quality movies and entertainment to consumers throughout the world.
The Senior Manager plays a key role in the company's DTC and Studio busines. The role will be responsible for the overall marketing and promotional plan and activities for driving Disney+ Hotstar brand, content and Movie releases to the local consumers. In view of company's hybrid and flexible movie release schedule, he or she needs to work closely with internal and external stakeholders to develop a robust marketing campaign to drive theatrical sales revenue and engagement on the DTC platform.
The role will collaborate with other lines of business including, Franchise, Live Entertainment and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

Responsibilities :

DTC :

• Responsible for developing and leading strategic marketing roadmap brand and content awareness, resulting user acquisition, conversion, activation and engagement for Disney+ Hotstar (DTC and B2C)
• Craft innovative and competitive product and content positioning for Disney+ Hotstar offering
• Partner with Global Brand Marketing and Regional Content teams to leverage global plans and marketing assets for Global & Regional Content
• Partner with Content, BD, Lifecycle, Analytics, and Performance teams to influence key growth areas, marketing and messaging strategy, and user experience
• Define KPIs to measure campaign success and forecast performance to inform accurate planning
• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
• Lead the discussion with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle

WALT DISNEY STUDIO

• Set overall marketing and promotional plan and strategies for each movie title depending on the movie genre and target market.
• Set the creative direction on each movie title, including media and creative briefs to agencies.
• Manage and control movie promotional budget with spends in various media expanding from traditional to digital media with media planning agency.
• Support the promotional partnership team to create compelling partnership activations.
• Close coordination with the regional digital team on digital and social campaigns across Facebook, Instagram and Youtube for Walt Disney, Marvel, Pixar and Lucasfilm titles. Identify opportunities for local content / localization.
• Build long-term working relationships with cinema partners to create marketing synergy for individual movie campaigns.
• Pitch and create marketing synergy with movie promotions to/between media partners to tie-in with movie releases.
• Identifying new opportunities for movie promotions by actively researching, meeting and negotiating deals with agencies, new media and cinema partners.
• Manage and control publicity for film properties by working closely with the regional publicity team and local publicist.
  

Basic Qualifications :

• Minimum 8- 10 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
• Strong experience in developing and managing brand marketing campaigns with execution experience across the marketing mix (Outdoor, TV, radio, print) and Digital (online, mobile, social media).
• Collaborative leader comfortable with complex, cross-functional projects across teams and leagues
• Must have proven experience leading a dynamic marketing team, have leadership maturity and be prepared to mentor and coach people for success.
• Experience leading and working with cross-functional team alignment and strategic planning
• Outstanding team player who can multi-task effectively and enjoys working in a people-oriented environment.
• A self-starter who is independent, highly organised, resourceful, deadline oriented, and able to take initiative.
• Thrives in a fast-paced environment.
• A strong communicator with positive attitude and a strong desire to get things done
• Passion for the digital media and entertainment space
• Fluent written and oral English and Thai
• Strong analytical problem-solving skills
• Demonstrated organizational, planning and analytical skills
• Excellent negotiation, influencing and interpersonal skills
• Balance of creative and analytical thinking
• Excellent written and verbal communication skills
• Creative mindset with the ability to leverage on data to develop strategies/decisions
• Analytical mindset, ability to apply data and insights to strategy to drive results
• Results-oriented

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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