This role is based in Thailand and responsible for Thailand market.
The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney's Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney's incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
This role will be responsible for leading Influencer Marketing campaigns with the Disney+ brand in Thailand.

Responsibilities :

Responsibilities:

• Influencer Marketing Lead for Disney+ in Thailand
• Develop the influencer marketing strategy Disney+ in Thailand from brand and title campaigns to an always on ambassador programme
• Identify and contact the right influencers and work closely with them to maximize ROI and achieve campaign KPIs
• Build and maintain constructive and sustainable relationships with the influencer community and the partner agencies.
• Manage Influencer Marketing campaigns with the Regional Social Media Agency's local team in market
• Identify local influencer marketing agency partners in market
• Localise regional influencer campaign ideas making sure they take into account local nuances to drive relevancy and impact in market
• Deliver clear direction and inspirational influencer activation creative briefs to agency partners
• Lead the end-to-end campaign execution and work with cross functional internal and external teams for campaigns like Falcon & Winter Soldier, Loki, Raya and the Last Dragon, Mulan, Soul, Snowdrop, Rookie Cops
• Liaise with global for asset sourcing and approvals for global influencer campaigns
• Liaise with local studios for asset sourcing and approvals for local campaigns
• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market
• Analyse current-state influencer marketing and determine areas of improvement, expansion and refinement
• Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business
• Consistent and strong collaboration which elevates the work of cross-functional teams

Basic Qualifications :

• Minimum of 7 years of experience in digital, social or influencer marketing in house or at digital/ social agencies
• Experience in the OTT space, Livestreams & Social-commerce is good to have.
• Prior experience of working with FB, IG, TW, TT, YT, LINE would be a value add
• Well-versed in conducting influencer marketing campaigns and supervising end-to-end execution
• Prior production and Livestream experience will be a value add
• Must be Thai, speaking fluent Thai
• Should be fluent in written and spoken English
• Social Native who is embedded into Thai culture
• Creative individual who is passionate about the Disney+ brands
• A personal interest in Korean Drama or Japanese Anime would be of interest
• Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
• Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
• Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc
• Excellent organizational and communication skills, quick to learn, flexible and innovative
• Proficient in managing multiple projects simultaneously and prioritize as per business needs

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
#LI-DNI