• At least 3 years of CRM experience
• Experience in managing large scale of CRM/loyalty
• Working experience from loyalty marketing company

Job Summary and Mission

The job contributes to Starbucks success by to develop their digital marketing strategies and tactics, with strong emphasis on CRM, loyalty card program and database management etc.

Summary of Key Responsibilities 

Responsibilities and essential job functions include but are not limited to the following:

• Implement marketing strategy for SR/loyalty customers, including communications and campaigns through the SR website, email direct marketing, building the SR online community to strengthen SR network
• Implement SR Segmentation plan, campaigns and journey, including develop communications and set up campaigns in CRM and POS system.
• Implement Life-cycle journey plan and programs for all SR members and specific to each SR Segment.
• Execute tactical programs to attract / recruit new SR database.
• Set up of every SR promotions & benefits in CRM, POS & web site.
• Creative copy writing both Thai and Eng for all creatives includes counter card, brochure, EDM
• Work with agency to send EDM to members.
• Work with graphic team to do SR creative materials includes counter card, EDM.
• Help organize SR events e.g. SR Fan day and SR coffee seminar for Gold members
• Implement new year gift process (EDM, micro site for store registration) by working with agency & IT & SCO team
• Keep update on market/competitors loyalty & reward program to stay ahead of the curve.
• Perform such other duties as may be assigned by supervisor