ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Leadership Skill

ประเภทงาน:

งานประจำ

• Develop and implement comprehensive sales strategies to drive growth in both Traditional Trade and Modern Trade, E-Commerce and Export channels.
• Identify market opportunities and design trade marketing initiatives that align with company goals.
• Set annual sales targets, budgets, and forecasts for the trade business and monitor performance against these targets.
• Lead the sales teams to achieve volume and revenue objectives in Traditional Trade (general trade, wholesalers, etc.), Modern Trade (supermarkets, hypermarkets, convenience stores, etc.), E-Commerce(Shopee, Lazada, TikTok and Export.
• Ensure the execution of trade marketing programs and promotional activities across both channels to enhance brand presence.
• Optimize product distribution and coverage to maximize market reach.
• Customer Relationship Management.
• Establish and maintain strong relationships with key account customers, distributors, and retail partners.
• Negotiate trade terms, contracts, and business agreements to secure profitable business outcomes.
• Conduct regular business reviews with major customers to understand their needs and identify opportunities for growth.
• Lead, coach, and develop the trade sales team to ensure high performance and alignment with business objectives.
• Foster a results-oriented culture focused on accountability, teamwork, and continuous improvement.
• Identify skill gaps and provide training and development opportunities for team members.
• Conduct market research and competitor analysis to stay informed of industry trends and competitor activities.
• Provide data-driven insights and recommendations for business strategies, including pricing, promotions, and product launches.
• Monitor sales performance and market share metrics, making adjustments to strategies as necessary.
• Manage the trade business budget, ensuring optimal allocation of resources to achieve business goals.
• Track financial performance, including sales, profit margins, and costs, to ensure profitability.
• Implement cost-saving initiatives while maintaining quality and customer satisfaction.
• Bachelor's degree in Business, Marketing, Sales, or a related field (Master's degree preferred).
• 8-12 years of experience in sales or trade management, with a strong track record in both Traditional Trade and Modern Trade.
• Proven leadership skills with experience managing sales teams and driving business growth.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make informed business decisions.
• Ability to travel as needed for market visits and customer engagements.
• Able to communicate in English.
• Preferred.
• Experience working within the FMCG or retail sector.
• Familiarity with the local market and trade dynamics.
• Demonstrated ability to manage key accounts and large-scale distribution networks.
• High adaptability in a fast-paced, dynamic environment.