About the Role

Cartrack is looking for an experienced strategic Performance Coach to work 1:1 with its sales teams to unleash their potential. This is not a traditional motivational coaching role. Cartrack is looking for someone who can challenge thinking, identify blind spots, and use NLP and language-based coaching techniques to recognise unhelpful patterns in how sales professionals communicate, frame opportunities, and approach challenges. The role will focus on strengthening performance across the full sales cycle: from prospecting and opportunity identification through discovery, needs analysis, solution positioning, objection handling, negotiation, closing, and account development. The coach will help sales professionals think more strategically at each stage of the sales process, identify opportunities and challenges, and improve the way they approach customers and commercial decisions. Each 1:1 session should result in clear, practical and actionable next steps that can be applied directly to the sales cycle and ultimately contribute to improved sales performance.

Key Responsibilities

• Provide regular 1:1 coaching to selected sales team members.
• Develop stronger strategic and commercial thinking around sales opportunities, challenges, and priorities.
• Challenge assumptions and identify patterns that may be limiting performance or decision-making.
• Use NLP and language-based coaching techniques to identify unhelpful framing, assumptions, or behavioural patterns and reframe them into more productive approaches.
• Help individuals move beyond tactical problem-solving toward more strategic sales thinking.
• Challenge individuals constructively and provide an objective external perspective.
• Ensure every session results in clear, practical and measurable actions.
• Support stronger decision-making, prioritisation, communication, confidence, and execution.
• Help sales professionals identify opportunities and approaches they may not have considered independently. Ideal Candidate
• Bachelor degree in Psychology
• Proven experience as a performance, business, executive, or sales coach.
• Strong commercial and strategic business acumen.
• Formal NLP training and/or significant practical experience using NLP techniques.
• Experience coaching sales professionals, sales leaders, or commercial teams.
• Excellent questioning, listening, and communication skills.
• A direct, challenging, and constructive coaching style.
• A strong focus on turning insight into practical business outcomes. The successful consultant will help selected Cartrack sales professionals think more strategically, challenge their own assumptions, identify new opportunities, make better decisions, and consistently turn coaching insights into action and improved sales performance. Website: https://www.cartrack.co.th/