Marketing executives are involved in developing marketing campaigns to promote ADGES’ products, services or ideas. The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research.

Responsibilities

Marketing Executives – Event & CRM

• contribute to, and develop, integrated marketing campaigns. Tasks involve:

General Marketing Tasks

• Understand ADGES’ products and services
• Understand ADGES and partners brand positioning, brand persona, and brand strategy
• Facilitate in developing marketing materials
• Liaising and networking with stakeholders including customers, colleagues, suppliers and partner organizations
• Work with media and communication agency to develop media strategy to ensure the media exposure for ADGES
• Write and proofread marketing articles and press releases
• Evaluate competitors’ activities
• Contribute to marketing strategies

Event Marketing

• Prepare Event Planning
• Organize marketing events which can be done through ADGES or in partnership with ADGES’ partners
• Ensure the maximum media exposure to get the most of investment in the event
• Prepare pre-marketing communication and preparation including: prepare the guest invitation list, Electronic Direct Mail (EDM), Invitation print-out for VIP guests, set-up event management system including registration system and event app
• Prepare during-event activities and Ensure the smooth operation of the event by coordinating and partnering with relevance parties including partners, vendors which include photographers, VDO producer,
• Prepare after event follow-up including sort out leads, screening and qualifying leads, prepare the follow-up action in the conjunction with Sales team, calculate ROI from event marketing attempts

Customer Relationship Management (CRM)

• Maintain the current update of customers’ contacts
• Responsible for using Salesforce as a main CRM system to capture and update clients’ contacts
• Conduct need analysis by each customers’ segmentation
• Conduct profitability analysis by each customer

Qualifications

• Master degree in business management, marketing management is preferred
• Hand-on, flexible, and able to keep up with the recent trend of professional business marketing practices and campaign
• Strong analytical skills, both quantitative and qualitative
• Good personal skills and confident when dealing with senior executive
• Excellent organizational, interpersonal, verbal and written communication skills
• Intellectual curiosity, seeking opportunities to develop new skills
• Flexibility, adaptability and the ability to work under tight deadlines, changing client needs in the small but fast moving organization
• Superior organizational skills and excellent attention to detail

Work location : Near BTS Phrompong

Contact :
ADGES Consulting
591 UBC II Building, 20th Floor,
Sukhumvit 33 Road., North Klongton,
Wattana, Bangkok, 10110

Email: [email protected]