Job summary

Drive Ready to Eat Merchandise strategy for Big C Mini by leading assortment development, category innovation, and store blueprint alignment. This role ensures competitiveness, operational efficiency, and customer value through data-driven decisions, strong execution, and close collaboration with cross-functional teams.

Responsibilities and Duties

1. Assortment & Category Development

• Develop and optimize Ready to Eat food assortments aligned with customer needs and market trends.
• Support the creation and implementation of category concepts to differentiate the company from competitors.
• Identify, evaluate, and launch new product development (NPD) initiatives to drive sales and store traffic.
• Track progress and ensure all assortment development tasks are executed on schedule.

2. Market & Competitor Insights

• Conduct ongoing market research to identify emerging trends, opportunities, and risks.
• Benchmark competitor strategies and propose actionable initiatives to enhance Big C Mini’s competitive position.

3. Category & Performance Analysis

• Track and analyze category performance (sales, margin, productivity, profitability).

• Prepare regular reports and recommend adjustments to assortment, pricing, or promotions based on KPI results and consumer insights.

4. Store Layout & Blueprint Development

• Collaborate with operations and store design teams to implement effective fresh food layouts.
• Ensure planograms and layouts maximize visibility, sales performance, and operational productivity.

5. Loss & Shrinkage Control

• Implement and monitor shrinkage control measures across Ready to Eat food categories.

• Partner with supply chain and operations to ensure loss prevention compliance and identify root causes of shrinkage.
  

Qualification:
- Bachelor’s degree in Business, Food Science, Retail Management, or a related field (Master’s degree is a plus).

- 5+ years of experience in merchandising, purchasing, category management from retail business, department store, supermarket chain firm or fresh food retail.

- Minimum of 3-5 years of direct experience in RTE, RTC, RTD, Convenience food or related field

- Proven track record in assortment planning, category analysis, and market insight application.

- Strong analytical and problem-solving skills with commercial acumen.

- Experience in convenience store or supermarket formats preferred.

- Strong leadership and cross-functional collaboration skills.