Responsibilities;

• Monitor and analyze market share and retail performance metrics to identify opportunity and areas for improvement and implement corrective actions.

• Reinforce growth and sustainability into the "Shohuay" business through new innovation, product-market fit, new product and service development

• Responsible to prepare accurate Category, Channel, Customer data and analysis that will assist Commercial, Operation and Sales team to develop customer shopping experience and create incremental sales

• Lead data-driven initiatives to measure the effectiveness of sales strategies and refine approaches as necessary.

• Interpret data collected from field operations to identify the market share of each area.

• Analyze sales data (both in and out), competitor movement and other related information to identify new business opportunities and stay updated on industry trends.

• Collaborate with the Trade Marketing team to develop promotional campaigns and sales materials tailored to the traditional trade channel.

• Manage, mentor, and motivate a team of Merchandisers and the Field Excellence team in the traditional trade channel.

• Ensure compliance with company policies and trade execution standards.

• Build and maintain strong relationships with JV partners to ensure successful deal closures.

• This role requires a passionate and determined individual who has a proactive approach to work and a self-starter attitude to learning and developing themselves.

• Base in BKK Head Office and Up-Country travelling upon request.

Qualification;

• Minimum of 5 years of experience in retail/ wholesale business, FMCG with at least 3 years in Assistant Manager/ Manager role within the traditional trade channel.

• Proven track record of achieving retail network expansion, sales targets and driving business growth.

• Strong understanding of the traditional trade landscape, market dynamics, and customer behavior

• Excellent leadership, communication, and interpersonal skills.

• Analytical mindset with the ability to interpret data and make informed decisions.

• Proficiency in using sales management software and tools.

• Must have own car and valid driver’s license