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āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
Assistant Manager, Performance Marketing
āļāļĩāđāđāļāļĒāļāļąāļĄāļāļļāļāļāļīāđāļĨāļāđāļāļĢāļāļīāļāļŠāđ āļāļģāļāļąāļPosition Summary
Role and Responsibilities
Job Summary
The Assistant Manager, Performance Marketing will be responsible for managing performance marketing initiatives and communication strategies to drive growth for the MX D2C Channels. This role requires expertise in digital marketing, campaign optimization, and cross-functional collaboration to enhance consumer engagement and achieve key business objectives.
Responsibilities
- Oversee both Paid and Owned Channels for the MX E-Store division, optimizing performance metrics such as revenue, orders, traffic, and conversion rates.
- Manage agency relationships to achieve efficient marketing outcomes, focusing on key performance indicators (CPI, CPC, CPA, CPO, and ROAS).
- Develop and execute promotional campaigns, ensuring alignment across all MX device series. Coordinate with the graphic design team to produce high-quality marketing materials, ensuring consistency in messaging and format.
- Analyze and report performance data across business units to align with targets and provide actionable insights.
- Drive channel expansion efforts for Samsung.com and the Samsung Shop App from a marketing perspective.
- Implement SEO strategies to enhance search engine visibility, increase traffic, and improve conversion rates. Oversee referral programs and social media activities to boost customer engagement and sales.
- Manage digital advertising efforts, including paid search, display advertising, and algorithmic models, to optimize campaign performance.
- Ensure effective communication and execution of promotional content across all internal and external channels.
- Oversee campaign management and budget allocation while maintaining CPA, ROI, and overall ad optimization.
- Develop strategies to acquire new customers through emerging digital channels, partnerships, and innovative marketing approaches.
Qualifications
- 5+ years of experience on ecommerce campaign management from digital media Minimum of 5 years of experience in eCommerce campaign management, either within a digital media agency or an in-house marketing unit.
- Expertise in paid search and display advertising; experience with other digital channels is a plus.
- Strong background in direct response marketing and ROI-driven campaign management.
- Proficiency in marketing analytics, with the ability to derive actionable insights from complex data sources.
- Experience collaborating with cross-functional teams, including Product Marketing, Digital Marketing, and CRM.
- Hands-on experience with industry-leading marketing tools such as Google Analytics, Adobe Analytics, Tag Management, and Affiliate Platforms.
- Strong ability to multitask, manage high-pressure situations, and meet deadlines in a fast-paced environment.
- Excellent communication and project management skills.
Skills and Qualifications
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āđāļāļīāļāđāļāļ·āļāļ
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āļāļģāļāļ§āļāļāļāļąāļāļāļēāļ:500-1000 āļāļ
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āđāļ§āđāļāđāļāļāđ:www.samsung.com/th
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āļāđāļēāļāļāđāļāļŠāļģāļāļąāļāļāļēāļāđāļŦāļāđ: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
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