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แสดงผล 1 - 3 ตำแหน่งงาน จากทั้งหมด 3 ตำแหน่งงาน
ที่มีคำว่า senior digital marketing manager
อัพโหลดเรซูเม่ของคุณ เพื่อรับการติดต่อจากบริษัทมากมาย
ทักษะ:
Project Management, Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Developing and leading oncology's pricing, access, and reimbursement strategies through cross functional networking at local and regional levels.
- Supporting the development and execution of integrated value and access strategies relevant to assigned portfolio which align with the wider external affairs strategy and support the achievement of the organization's commercial goals.
- Building and maintaining a deep understanding of the payer landscape, including barriers and opportunities.
- Informing and executing strategic pricing decisions in assigned portfolio, including collaborating with the Head of Market Access, regional market access, and global pricing team on value-based pricing.
- Collaborating with the assigned portfolio BUD to develop market access strategy plans, with a particular emphasis on oncology - key growth drivers and priority products.
- Developing and communicating value propositions for each key stakeholder to achieve market access objectives.
- Developing and communicating evidence submissions to relevant HTA and / or other decision-taking processes.
- Shaping tender design in key therapy areas.
- Designing bespoke approaches to the out-of-pocket market in Thailand, including through business-to-business.
- Identification, analysis, and communication of economic barriers and gaps to access.
- Supervising the development, adaptation, and implementation of Health Economic (HE) models and programs to meet customer needs and achieve commercial targets.
- o Determining outcomes research requirements and developing local data generation strategies in collaboration with a respective TA market access manager.
- o Preparing health technology assessment and dossiers for National listing of essential medicines (NLEM) and tendering submissions.
- o Searching literature and critically reviewing, extracting, and summarizing relevant evidence.
- o Supporting the wider external affairs team to engage in evidence-based conversations with key stakeholders as appropriate.
- o Developing strategy and design, in collaboration with medical affairs, of local data generation studies.
- Real world local data generation (LDG) projects:
- o Designing market access LDG projects in alignment with CORE.
- o Overseeing the data procurement, data analysis, and reporting.
- o Overseeing the publication of findings and dissemination of finding to commercial teams.
- o Present at conferences on the topic of health economics and LDG findings to strengthen value and affordability cases to key leaders in the industry.
- o Develop good relationships with KOLs based on a shared interest in research and scientific methodologies.
- o Provide strategic input into market access and commercial plans.
- o The building of models to explore different scenarios in order to inform strategic decisions. E.g. alternative reimbursement models, business case models for new product launches, pricing strategies, etc.
- o Assist with the analysis of current data and trends, partnering with the relevant market access managers in guiding the commercial teams on strategic decisions.
- o Leadership and strategic counsel.
- Maintaining up-to-date internal knowledge of pricing, listing and tendering systems, including submissions of PARFs for senior leadership and Global approval.
- Developing a thorough understanding of the policy objectives, health priorities, and planned initiatives of government, particularly as they may impact on access for company's oncology franchise.
- Collaborate with Policy colleagues in the assessment of and development of action plan to shape the value frameworks and other policies impacting value assessment.
- Monitoring access and pricing environment.
- WHAT YOU MUST HAVE.
- To be successful in this role, you will have strong technical skills as well as business capabilities. The requirements are as follows:
- University educated to a high level (Bachelor's degree is required; advanced/graduate degree preferred (PhD, MPH, MPP, MBA, other)).
- 5-7 years' experience of the pharmaceutical sector in Thailand.
- Experience of working at a senior level in a market access, marketing or HEOR role.
- Detailed knowledge of the key market access issues relating to oncology or vaccine business, and experience of working to overcome them.
- Evidence of strategic and analytical thought.
- Proven track record of success in developing and implementing access strategies.
- Proven ability to establish strong influential relationships with key stakeholders/government officials.
- Strong organizational and project management skills.
- Demonstrated leadership skills and experience leading and managing cross-functional teams within a matrix organization.
- Demonstrated ability to influence and lead without direct reporting relationships; be a change agent to the cross-functional teams.
- Demonstrated aptitude with commercial & strategic thinking.
- Interpersonal effectiveness, particularly in working productively under pressure with team.
- Fluent English language skills.
- Critical competencies for success.
- Ability to navigate the market access environment: the market access manager will be able to assist in identifying optimal routes to reimbursement, and help develop and address any needs and requirements of the routes identified - including requirements for HTA and/ or tender processes as appropriate.
- Understanding of the payer mindset: the market access manager will have an understanding of, and insights into, the attitudes of payers.
- Other personal characteristics.
- Other desirable personal characteristics include being:
- Highly committed.
- Able to engage a complex set of issues.
- Attentive to detail.
- Of impeccable integrity.
- Calm under pressure.
- Good communication and negotiation skills.
- Able to work in a highly dynamic situation.
- Ability to embrace a mindset of Networking, Empowering, Experimenting, Sharing & Learning, whilst maintaining focus on Purpose, High Integrity &Ethics, Patient-Focus and Diversity & Inclusiveness.
- Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
- has context menu.
- Current Employees apply HERE.
- Current Contingent Workers apply HERE.
- Search Firm Representatives Please Read Carefully
- Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
- Employee Status:
- Regular
- Relocation:
- Domestic
- VISA Sponsorship:
- Travel Requirements:
- Flexible Work Arrangements:
- Not Applicable
- Shift:
- Valid Driving License:
- Hazardous Material(s):
- Requisition ID:R285989.
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WorkScore:
ทักษะ:
Digital Marketing, SEO, SEM
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Developing digital strategy, channel management, work on content and share creative best practice for each platform, as well as building and leading a high-performance marketing capabilities to achieve KPI as planned.
- Managing budget to meet performance goals (KPIs, Digital Funnel and ROI) and collaborating with cross-functional internal and to be key contact with digital agency/media agency/business partner (e.g Meta/Google/LINE/TikTok/X) for achieving growth targets in own channels.
- Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
- Conceiving and executing on variety of content campaign to drive consideration, purchase intention and engagement to build advocacy and brand love.
- Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
- Plan and execute all digital marketing, including SEO/SEM, marketing database on data signal, email marketing, social media, application, website and display advertising campaigns.
- Responsible for Digital Analytics Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Follow our Business Code of Conduct and always act with integrity and due diligence.
- Other assignments as deem appropriate.
- Proven working experience in digital.
- Expertise of social media SEO/SEM/ASO, e-mail marketing, CRM Database, Adobe Analytic and marketing automation tools as Salesforce.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in growth marketing in platform management or performance marketing (in retail industry is a plus).
- Strong analytical skills and data-driven thinking.
- Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment.
- Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
- Lotus's
- Ek-Chai Distribution System Co., Ltd.
- Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
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WorkScore:
ทักษะ:
Branding, Business Development, Project Management
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Conducting market and business analyses.
- Serving as a dedicated representative throughout the project lifecycle.
- Crafting a comprehensive business plan encompassing strategies for branding, communication, marketing, and overall commercial success.
- Establishing pivotal success drivers for the project, while instituting a daily operational approach that prioritizes financial gains and sustainable business expansion.
- Overseeing and managing the Profit & Loss (P&L) statement, financial budget, and sales targets for the designated project.
- Collaborating closely with both internal and external stakeholders, bearing the responsibility for a triumphant project launch and the attainment of impactful outcomes for the entire group.
- The ideal candidate should possess the following background.
- Possess a minimum of 1-3 years experience in areas such as Business Development, Project Management, Branding & Marketing, or related fields in Business Management.
- Demonstrate robust analytical prowess, encompassing a comprehension of financial and accounting management.
- Exhibit exceptional aptitude in marketing and branding communication.
- Deadline-oriented: excellent time management and organizational skills.
- Accuracy and attention to details.
- Professional approach to time, costs and deadlines.
- Have outstanding interpersonal communication skills, leadership and can work well as a team.
- Ability to work well with people from many fields with different experience.
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ส่งแจ้งเตือนงานใหม่ล่าสุดสำหรับsenior digital marketing manager
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