เงื่อนไขการค้นหา

ประสบการณ์:

9 ปีขึ้นไป

ทักษะ:

Creative Thinking, Project Management

ประเภทงาน:

งานประจำ

• Implement & operationalize Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies.
• Track & report quantitative KPIs for the JTBD, to measure campaign progress and outcomes.
• Determine media budget allocations across mediums, channels, for each brand campaign.
• Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping. Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms.
• In partnership with media and creative agencies, craft holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom.
• Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs - OPM way.
• Partner with agencies and brand teams to lead personalization efforts across the brand portfolio.
• Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense across Markets.
• Support operations of ROIE and media analytics.
• Implement aligned learning agenda & support partnerships.
• Business and Brand Impact -.
• Support tracking & implementation of productivity.
• Support landing Improved campaign operations & Penetration through reach & sufficiency goals and drive growth for portfolio.
• Increase our brand noticeability & viewability within key strategic social channels.
• Qualifications 7-9+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management.
• Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others.
• Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives.
• Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address.
• Must have clear understanding of media measurement.
• Strong creative thinking and problem-solving skills.
• Excellent multi-tasking, project management, and prioritization skills.
• Stakeholder management skills across both internal and external stakeholders.
• Able to manage short term goals with long terms priorities for the business.

ทักษะ:

Social media, Branding, SEO, English, French

ประเภทงาน:

งานประจำ

• Develop and implement internal and external communication strategies in collaboration with the Group Marketing & Strategy Manager.
• Manage announcements and updates to ensure alignment and engagement within the organization.
• Plan and manage external communications including press releases, media relations, and public relations activities to enhance the company's brand image.
• Event and Association Management.
• Plan & ensure external events such as trade shows, seminars, client visits, and corporate gatherings are well organized on time and on budget.
• Ensure smooth event execution including event logistics, venue selection, transportation, event promotion, on-site management, customer engagement, booth setup (graphics, samples, marketing materials.
• Oversee event marketing materials and promotional content to drive attendance and engagement.
• Drive post-event follow-up activities, including but not limited to sending appreciation letters, conducting a thorough ROI analysis of event outcomes such as visitor metrics, and ensuring the accurate management of contacts within the CRM system.
• Manage and drive engagement with, in collaboration with regional representatives and PLM s/GM s, professional associations and aim to gather leads from these associations and in parallel to gain exposure to their audiences.
• Content Creation.
• In collaboration with PLM s/GM s, technical and sales teams, create and deliver impactful content for various communication channels including websites, videos creation, social media, newsletters, and internal platforms.
• Collaborate with team and leverage an AI tool to produce high-quality, engaging content that aligns with company objectives and branding guidelines.
• Ensure consistency in messaging and tone across all communication materials.
• Stakeholder Engagement.
• Liaise with internal stakeholders to gather input and feedback for communication initiatives.
• Foster strong relationships with external partners, industry organizations, and media contacts to enhance the company's visibility and reputation.
• Performance Measurement.
• Track and analyze the performance of communication and event initiatives to measure their effectiveness and ROI.
• Prepare and present regular reports on communication and event activities to the Group Marketing and Strategy Manager.
• Competencies Functional Competencies.
• Lead generation and content marketing.
• Story writing.
• SEO optimization.
• Events organization.
• Online Advertising.
• Brand ambassador.
• Social Media marketing.
• Press Relation.
• Project management.
• General Competencies.
• Knowledge of Business Environment.
• Communication Information.
• Customer Orientation.
• Planning and Organizing.
• Written Communication.
• Persuasive Communication.
• Requirements: Master's degree in marketing, Business Administration or any related fields (candidates who graduated from International University are preferable).
• At least 8-10 years of experience in marketing communication and event management, preferably in a B2B environment.
• Excellent command in English, both written and spoken.
• Any other language (French, Thai, Spanish, etc.) is a plus.
• Good understanding of modern web standards, SEO & traffic generation techniques.
• Good understanding of modern digital and print publishing processes, as well as video editing.
• Knowledge of HTML/CSS is a plus.
• Good command of Adobe CC Suite (InDesign, Photoshop, Illustrator, and Premiere) is a plus.
• Excellent Excel, Outlook, Word, PowerPoint.
• Ability to leverage AI-based tools to improve efficiency, analyze information, and support decision-making.
• Business oriented personality.
• Engaging and outgoing personality and able to liaise with different levels of stakeholders within and outside the organization.
• Strong organizational and planning skills.
• Ability to work independently and manage multiple tasks effectively.
• Creative thinking, good negotiation skills, and ability to demonstrate flexibility and adaptability.