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• Integrated Marketing Communications Manager - Global Business Solutions
• Bangkok
• Employment Type
• Regular
• Job Code
• A23734
• Team Introduction
• Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
• Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
• Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
• Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thailand market.
• 5+ years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in Thailand.
• A team player and collaborator, strong relationship-building and leadership skills.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Job Information
• About TikTok
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us
• Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
• We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
• Diversity & Inclusion
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ทักษะ:

Social media, Finance, Compliance

ประเภทงาน:

งานประจำ

• we encourage you to apply early.
• Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
• Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
• Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in Thailand.
• A team player and collaborator, strong relationship-building and leadership skills.
• Preferred Qualification(s).
• Excellent in project management.
• Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• If you have any questions, please reach out to us at [email protected].

ทักษะ:

Digital Marketing, Social media, Branding

ประเภทงาน:

งานประจำ

• Kick off community page to recruit new customer and retain existing.
• To manage channel and community day to day as End to End (Admin, Creative, Content, Media and performance).
• To co co-operate with internal to get information and develop brief for agency to develop content.
• To monitor channel and media performance for optimizing day to day to maximize result.
• To react immediately for accelerate growth channels as KPI.
• To be key contact with agencies on creative and media.
• To find new opportunity how to drive channel growth and new idea to recruit new target for Lotus Lotus s.
• To maintain digital own channel (Growth channels) such as Go fresh and others which have to co co-operate with media and creative agency to deliver KPI.
• Develop engagement content.
• Channel strategy and channel management.
• Monitor media and channel performance to get learning for improvement.
• Manage agency to deliver tasks as committed.
• Other assignments as deem appropriate.
• Follow our Business Code of Conduct and always acting with integrity and due diligence.
• At least 1 yrs experiences of working in Digital Marketing/Social Media or Creative/Media/Branding/Event agency.
• An understanding of content & digital media across a range of channels, particularly social media.
• Experience in social media tools, Listening tools, Community Management and Social Care with Crisis.
• Expert on using Microsoft excel, power power-point.
• Professionally active on Digital and Social Media Media e.g Facebook, TikTok, YouTube, Instagram and Google, X and others.
• Analytical ability to make data driven and VOC on latest trends and understand the engagement metrics and KPI s.
• Able to operate in a collaborative and cross functional environment.
• In -depth understanding of various social media platforms and their algorithm change.
• Flexibility working to serve business dynamic.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

SEO, SEM, Project Management

ประเภทงาน:

งานประจำ

• To be key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• Work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high high-performance marketing capabilities to achieve KPI as planned.
• Managing budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with crisscross-functional internal and to be key contact with digital agency/media agency/business partner ( e.g. Meta/Google/LINE/ TikTok TikTok/X) for achieving growth targets in own channels.
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
• Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
• Utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.
• Proven working experience in media at least (5 years).
• Expertise of digital social media SEO/SEM/ASO, e e-mail marketing, CRM Database, and GA.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in media agency or marketing as expert on media.
• Strong analytical skills and data data-driven thinking.
• Strong ROI and growth mindset with track record of building performance marketing functions in in fast -paced environment.
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประเภทงาน:

งานประจำ

• Manage integrated campaigns for both the Big C PLUS App and House Brand.
• Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
• Coordinate creative and brand communication for message alignment.
• Ensure brand consistency across all touchpoints.
• Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
• Prepare reports and campaign summaries for management review.

ประเภทงาน:

งานประจำ

to adjust the jd before posting.