เงื่อนไขการค้นหา

ทักษะ:

Data Analysis, Project Management, English

ประเภทงาน:

งานประจำ

• Member Privilege Strategy: Design and implement innovative marketing campaigns and loyalty programs targeted at tourist members to increase engagement, repeat visits, and spend..
• CRM Campaign Management: Manage end-to-end CRM campaigns including segmentation, messaging, testing, and reporting..
• Customer Segmentation: Utilize customer data to segment the tourist member base and develop tailored communications and offers for each segment..
• Partnership Development: Collaborate with tourism boards, travel agencies, hotels, and retail partners to create exclusive benefits and experiences for members..
• Data Analysis & Reporting: Monitor and analyze campaign performance, customer behavior, and program effectiveness to optimize future marketing efforts..
• Cross-functional Coordination: Work closely with sales, digital, and operations teams to ensure cohesive execution of member privilege strategies..
• Member Experience Enhancement: Gather insights from customer feedback and behavior to continuously improve the member journey and value proposition..
• Bachelor s degree in Marketing, Business Administration, Tourism, or a related field.
• 7+ years of experience in marketing, loyalty programs, or CRM within tourism, hospitality, or retail industries.
• Proven experience in CRM platforms and customer segmentation techniques.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and project management skills.
• Fluent in English (other languages a plus, especially those relevant to tourist demographics).
• Experience with tourist data sources and travel trends.
• Familiarity with international markets and cultural sensitivity.
• Creative mindset with a focus on customer-centric thinking.
• Experience with omnichannel marketing strategies..