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• Brand Director
• Pomelo is a leading online fashion company in Emerging Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast fashion style to Emerging Asia through a technology-driven, vertically-integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends, data, and physical store.
• Oversee all aspects of the brand identity, visual content and visual communication
• Develop and execute brand strategy, including the setting of style guides, brand guidelines, brand vision, typeface, and UI guidelines.
• Set and oversee the brand guidelines for all online and offline brand communications
• Support the visual design team to ensure that all content is within brand guidelines and aligns to the Pomelo aesthetic
• Work closely with the studio art director in aligning all creative content and ensuring all Pomelo image content is aligned with brand guidelines
• Help lead seasonal brand campaigns, working with world-class creative partners
• Work collaboratively with the marketing team to create innovative marketing campaigns
• Ensure the Pomelo brand messaging is consistent across all touchpoints, online and offline
• Lead improvements in Pomelo brand design and champion continuous improvement in all Pomelo design projects
• Provide best-in-class digital creative
• Drive innovation by leveraging the latest design, digital and social trends, and technologies.
• Analyze competitor and customer data and insights to ensure the brand content is constantly evolving and engaging and exciting customers.
• Lead brand projects such as new store launches, new brand launches, interface updates and key brand moments across the year
• Creative problem solver with strategic thinking skills and strong business acumen
• Ability to make decisions under pressure and adhere to deadlines
• 5-8 years of relevant experience desired
• Proficient in all Adobe programs and strong knowledge of UI/UX design principles
• Experience of working with a global company/brand
• Strong creative experience
• Digital enthusiast, fashion visionary
• Customer-centric. Understands our customer and what makes them tick and use this knowledge to create and lead exciting and engaging brand content
• Strong leadership, project management, communication, problem-solving skills
• Excellent English communication skills