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- Be brand custodian and voice of the brand with multiple stakeholders from global to regional to hotel level to drive internal education for brand DNA and key differentiators.
- Communicate and support annual updating of brand standards and help manage external brand audit process.
- Support implementation (and localization) of global brand SOPs and new brand service culture rollouts to drive consistency of brand experience.
- Manage consistent implementation of brand identities across all channels.
- Help up-level Accor s ability to deliver key brand experiences, ensuring country teams and hotels are equipped to deliver on key brand markers and brand F&B touch points.
- Support the creation, translation/localization and distribution of core internal brand assets, immersions, pitch decks and training materials.
- Brand & Guest Experience.
- Support ongoing improvement of the guest experience across all brands and drive the Quality monitoring process to ensure consistency across hotels of the same brand.
- Help track and report on satisfaction scores, implement strategies and initiatives for improvement, share best practices.
- Create tools, playbooks and training content to help hotel teams up level guest experience and deliver tangible and consistent brand experience.
- Deploy new brand & guest experience initiatives and manage pilot projects.
- Liaise with global teams and regional/country teams, operations, procurement, T&C and others to communicate and deliver new brand programs.
- Drive and animate the Guest Experience Community on Atiom to educate about Guest Experience and to implement new initiatives.
- Brand Marketing.
- Support effective implementation of MEAAPAC Strategic Marketing Plans and ICP campaign calendar for PME brands across MEA APAC.
- Help execute and localize global brand campaigns in region for key brands across MEA APAC, supporting Brand Directors and collaborating with global brand, marketing, digital and country leadership to define/deliver on campaign KPIs.
- Execute offline, in-market and in-hotel brand activations across MEA APAC to drive brand awareness, linkage with All.com and with ALL Accor Live Limitless.
- Qualifications Bachelor Degree in Hospitality or related fields with minimum 4+ years experience in Guest Experience or Brand Marketing, preferably in a regional or a global capacity.
- Experience in hotel operations preferred.
- Previous creative, design or media agency background preferred.
- Strong working knowledge of Microsoft Office (Excel, PowerPoint).
- Excellent written and verbal communications, with proven ability to articulate complicated ideas simply and impactfully.
- Knowledge of consumer brand landscape within/beyond travel industry.
- Ability to manage multiple projects at a time.
- Strong creative, strategic, analytical, organisational and personal sales skills.
- Good interpersonal skills with ability to communicate with all levels of employees.
- Additional Information This position can be based in any of the MEA APAC Corporate Offices.
- Reports to Director, PME Brand Experience & Brand Partnerships, MEAAPAC.
- Competitive employee benefits.
- ALL Heartist card offering discounted rate at Accor Hotels worldwide.
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