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Skills:

Content Creator, YouTube

Job type:

Full-time

• วางแผน สร้าง เผยแพร่ และวิเคราะห์คอนเทนต์คุณภาพบนแพลตฟอร์มดิจิทัลต่าง ๆ เช่น เว็บไซต์ โซเชียลมีเดีย และอีเมล.
• กำหนดเป้าหมายของคอนเทนต์โดยการวิเคราะห์หัวข้อที่กำลังเป็นกระแส (Trending Topics) ปัญหาและความต้องการของกลุ่มเป้าหมาย (Audience Pain Points) รวมถึงคอนเทนต์ของคู่แข่ง เพื่อนำมาพัฒนาแนวคิด รูปแบบคอนเทนต์ (เช่น วิดีโอ บทความ กราฟิก) รวมถึงตารางแผนการเผยแพร่บทความต่างๆ.
• เผยแพร่คอนเทนต์อย่างมีประสิทธิภาพ โดยใช้ Hashtag ที่เหมาะสม ปรับกลยุทธ์การโพสต์ และม ...
• ปรับแต่งคอนเทนต์ให้เหมาะสมกับการค้นหาผ่าน Search Engine (SEO) เพื่อเพิ่มโอกาสในการเข้าถึง การมองเห็น และการค้นพบ.
• ติดตามและประเมินผลการดำเนินงานของคอนเทนต์ เช่น Engagement, Reach และ Conversion พร้อมวิเคราะห์ข้อมูลย้อนหลังเพื่อนำมาปรับกลยุทธ์และพัฒนาผลงานในอนาคต.
• ปฏิบัติงานอื่น ๆ ตามที่ได้รับมอบหมายจากผู้บริหาร.
• วุฒิการศึกษาปริญญาตรีขึ้นไป.
• มีประสบการณ์ด้าน Content Creation / Social Media / Digital Media (หากมีประสบการณ์ด้านธุรกิจหลักทรัพย์จะได้รับการพิจารณาเป็นพิเศษ).
• มีความรู้และความสนใจด้านผลิตภัณฑ์ทางการเงินและการลงทุน.
• มีความเข้าใจการทำงานของสื่อดิจิทัลและแพลตฟอร์ม Social Media เป็นอย่างดี.
• มีทักษะการคิดวิเคราะห์ข้อมูล สามารถสรุปประเด็นที่ซับซ้อน และถ่ายทอดออกมาในรูปแบบคอนเทนต์ที่น่าสนใจ เพื่อนำไปเผยแพร่บนแพลตฟอร์มต่าง ๆ เช่น Facebook, TikTok, YouTube เป็นต้น.
• มีความคิดสร้างสรรค์ เปิดรับความคิดเห็น (Feedback) มีความยืดหยุ่นในการทำงาน และสามารถทำงานภายใต้แรงกดดันและ Deadline ได้เป็นอย่างดี.
• กรุณาส่งใบสมัครโดยระบุคุณสมบัติและประสบการณ์การทำงานโดยละเอียด รวมถึงเงินเดือนที่คาดหวัง.

Skills:

Digital Marketing

Job type:

Full-time

• วางกลยุทธ์และบริหารแผนงานการตลาด (Data-Driven Strategy) สามารถออกแบบกลยุทย์ ทำโปรโมชันและจัดทำ Timeline/ Milestones โดยใช้ข้อมูล (Data) เป็นหลัก พร้อมติดตามและวัดผลลัพธ์ (KPIs/ ROI) อย่างแม่นยำ ให้เป็นไปตามเป้าหมายและระยะเวลาที่กำหนด พร้อมทั้งรายงานผลงานต่างๆที่เกี่ยวข้องหรือที่ได้รับมอบหมาย และสามารถนำเสนอได้อย่างถูกต้องเหมาะสม.
• วางแผนและบริหารแคมเปญ Online Marketing เพื่อเพิ่ม Brand Awareness และ Lead Generation.
• วางแผน Content Calendar สำหรับทุกช่องทางออนไลน์ คิดหัวข้อและแนวทางการสื่อสารที่เหมาะ ...
• ศึกษาและติดตามข่าวสารด้านการลงทุน ตลาดทุน และผลิตภัณฑ์ทางการเงิน เพื่อนำมาพัฒนา Content ให้มีความถูกต้องและน่าสนใจ และทำงานร่วมกับฝ่ายอื่นๆ หรือผู้เชี่ยวชาญด้านการลงทุน เพื่อถ่ายทอดข้อมูลที่ซับซ้อนให้เข้าใจง่าย.
• ศึกษา Digital Marketing Trends, AI Tools และเทคโนโลยีใหม่ ๆ เพื่อนำมาประยุกต์ใช้ในการทำงาน เสนอไอเดียและกิจกรรมทางการตลาดใหม่ ๆ เพื่อเพิ่มประสิทธิภาพในการสื่อสารกับลูกค้า.
• ขับเคลื่อนการเติบโตของธุรกิจ (Growth & Acquisition) พัฒนาและเปิดตัวสินค้า/ บริการใหม่ ประยุกต์ใช้ MarTech และระบบ CRM เพื่อหาลูกค้าใหม่ (User Acquisition) และกระตุ้นยอดผู้ใช้งานปัจจุบัน (Active Users) ให้เติบโตอย่างต่อเนื่อง.
• สนับสนุนงานต่างๆ ในฝ่ายตามที่ได้รับมอบหมายจากหัวหน้างาน.
• ปริญญาตรีหรือโทสาขาการตลาด หรือสาขาอื่นๆที่เกี่ยวข้อง.
• มีประสบการณ์ด้าน Digital Marketing, Content Marketing หรือ Project Management อย่างน้อย 2-4 ปี (หากมีความรู้หรือสนใจด้านการลงทุน หรือมีประสบการณ์ตรงในสายธุรกิจด้านหลักทรัพย์ ธนาคารหรือ Fintech จะได้รับการพิจารณาเป็นพิเศษ).
• มีความเข้าใจและสามารถประยุกต์ใช้ Marketing Technology (MarTech), CRM และ Digital Marketing Platforms ได้.
• มีทักษะการคิดเชิงวิเคราะห์ (Analytical Thinking) สามารถประเมินความเสี่ยง คาดการณ์อุปสรรคและมีความยืดหยุ่นสูง (Agility) พร้อมรับมือทุกการเปลี่ยนแปลง.
• มีความคิดสร้างสรรค์ สามารถวางแผนและพัฒนา Content ได้.
• มีความเข้าใจ Social Media และเครื่องมือ Digital Marketing ต่าง ๆ.
• มีทักษะการสื่อสาร การวางแผน และการแก้ไขปัญหาที่ดี.
• มีทักษะในการตัดสินใจและแก้ปัญหาเฉพาะหน้าได้อย่างรอบคอบภายใต้แรงกดดัน.
• สามารถใช้เครื่องมือวิเคราะห์และนำเสนองานได้เป็นอย่างดี (Excel, PowerPoint/ Canva).
• คุ้นเคยกับการใช้เครื่องมือ Project Management สมัยใหม่ (เช่น Asana, ClickUp, Trello) เพื่อควบคุมการทำงานให้ราบรื่น.
• สามารถทำงานร่วมกับผู้อื่นได้ดี และมีความกระตือรือร้นในการแสวงหาความรู้ใหม่ๆโดยเฉพาะเทรนด์ในการทำการตลาดแบบใหม่ ๆ อยู่เสมอ.
• กรุณาส่งใบสมัครโดยระบุคุณสมบัติและประสบการณ์การทำงานโดยละเอียด รวมถึงเงินเดือนที่คาดหวัง.

Experience:

2 years required

Skills:

Industry trends, Content Creator

Job type:

Full-time

• Take primary responsibility for writing and producing content for the magazine's website, from developing story ideas and conducting research to writing, editing, fact-checking, and publishing high-quality content aligned with the magazine's editorial direction.
• Develop engaging Content Ideas, Topics, and Story Angles that are relevant to the target audience, with a particular focus on Fashion, Lifestyle, Beauty, Culture, Entertainment, and emerging trends.
• Plan and maintain the website's Editorial Content / Editorial Calendar to ensure a consistent flow of fresh, timely, and relevant content.
• Produce a variety of digital content formats, including News, Features, Interviews, Trends, Lifestyle Articles, Fashion Content, and other creative editorial content in line with the magazine's identity and editorial standards.
• Adapt and repurpose website content for Social Media platforms, including Facebook, Instagram, TikTok, X, and other digital channels, tailoring content to the format, audience, and user behavior of each platform.
• Continuously manage and update the website, ensuring content accuracy, freshness, relevance, and appropriate presentation.
• Optimize and create content with consideration for SEO, Search Intent, User Engagement, and Digital Content Best Practices to increase website reach, traffic, and overall digital growth.
• Stay up to date with the latest news, trends, and emerging conversations across Fashion, Lifestyle, Beauty, Culture, and Entertainment, and translate relevant developments into timely and engaging content opportunities.
• Work closely with Editors, Writers, Photographers, Graphic Designers, Video Teams, and Marketing Teams to develop and produce content across various projects.
• Contribute to the development and execution of Digital Campaigns, Special Content, Newsletters, Social Media Campaigns, and other special projects and initiatives of the magazine.
• Monitor content performance and audience engagement across the website and social media platforms, using insights and data to continuously improve content strategies and effectiveness.
• Work effectively under tight deadlines and manage multiple assignments and projects simultaneously while maintaining a high standard of quality.
• Work on-site at the office and collaborate closely with both the Editorial and Digital teams to ensure smooth and effective content production.
• Bachelor's degree in Journalism, Communications, Marketing, Digital Media, or a related field.
• 2+ years of experience in digital content creation, preferably in a media or magazine environment.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficiency in digital tools such as CMS platforms (WordPress), Adobe Creative Suite, Canva, and basic video editing tools.
• Familiarity with SEO, analytics tools (Google Analytics, social media insights), and digital best practices.
• Ability to multitask, meet tight deadlines, and work both independently and collaboratively.
• Creative mindset with a strong sense of storytelling and audience engagement.
• Good English Skills.

Experience:

5 years required

Skills:

Social Media Management, Google Analytics, Automation, Google Ads, SEO, SEM, English

Job type:

Full-time

• Tiered Portfolio Ownership: Run a hybrid operating model - full hands-on ownership of Bangkok LIFE as the flagship growth account; strategic direction, oversight and quality control for the other LIFE and VIVID brands (Layan Life, Anantara Wellness, Vivid) whose property teams execute; and limited, on-demand advisory for remaining units (e.g., AVANI Well).
• Revenue Growth Execution: Lead marketing that maximises top-line revenue and positions wellness as a high-margin business driver, holding the flagship account to explic ...
• Dual-Volume Strategy: Balance long-stay medical/healing demand with short-stay "gateway" wellness seekers to sustain consistent occupancy and yield.
• Wellness Guest Mix: Grow the share of dedicated wellness guests versus standard leisure stays through targeted digital acquisition.
• Capture Rate & Internal Conversion: Equip property teams with conversion-focused digital collateral and pre-arrival campaigns that turn leisure guests into active wellness consumers.
• CRM & Lifetime Value: Own the CRM to track conversion, analyse customer lifetime value (CLV) and lift repeat-guest ratios through personalised nurturing.
• Digital Performance & Data-Driven Acquisition.
• Central Performance Authority: Hold central ownership of the portfolio's digital performance standards - SEO, CRO, CRM and analytics - executing directly for the flagship and defining the frameworks, benchmarks and optimisation standards that property teams apply elsewhere.
• Search Engine Optimization (SEO): Own technical and on-page SEO for high-intent "Healing/Wellness" keywords, prioritising landing-page quality and bounce-rate reduction.
• Conversion Rate Optimization (CRO): Continuously test and improve conversion rates and mobile UX against company benchmarks, using structured experimentation and on-page behaviour analysis.
• Direct-to-Consumer (DTC) Strategy: Drive traffic to owned channels - the Minor Hotels App and brand sites - to grow direct, lower-cost revenue.
• Search Engine Marketing (SEM): Run Google Ads with a strict focus on Return on Ad Spend (ROAS) for high-margin treatments and packages.
• Social Media Management (SMM): Direct paid and organic social to build awareness and deepen engagement on wellness package pages.
• Brand Integrity & Innovation.
• Content Governance & Brand Consistency: Hold central authority over content standards and brand consistency across the portfolio, setting the guardrails and approval frameworks that property teams work within to protect a single, coherent brand voice.
• Scientific & Clinical Integrity: Ensure all content reflects "Integrative Wellness" and "Longevity" standards, with full compliance to evidence-based protocols.
• Collateral Development: Direct the in-house Graphic Designer, site coordinators and AI tools to maintain a high-quality, on-brand library of digital and print assets.
• Market Intelligence: Track market and competitor trends to time revenue-focused promotions during low-occupancy periods and protect therapist productivity.
• PR & Strategic Collaborations.
• Thought Leadership: Support the Commercial Director in coordinating the global PR agenda to position mSpa as a wellness and longevity leader.
• Influencer & Brand Alliances: Identify and shortlist influencers and luxury brand partners for the Commercial Director's review.
• Media Relations: Help maintain relationships with key hospitality and wellness media, coordinating responses with the Commercial Director.
• Content & Channel Management.
• Content & Editorial Calendar: Own the cross-portfolio content and editorial calendar - producing for the flagship and setting the templates and standards that property teams build on.
• Social Content & Engagement: Plan, schedule and run organic social and community engagement for Bangkok LIFE, and govern standards for other units, using a social management tool (e.g., Sprout Social).
• Website Content & Marketing Automation: Create and publish brand.com content and run monthly EDMs in-house for the brands under direct ownership, with performance reporting.
• Tiered Creative Support: Provide full creative and copy production for Bangkok LIFE, quality-controlled templates and guardrails for LIFE/VIVID teams, and limited on-demand support to other units - directing rather than servicing established teams.
• Note: Accountabilities 4 (PR & Strategic Collaborations) and 5 (Content & Channel Management), shown in italics, are held on an interim basis to maintain lean operations. PR duties are intended to transition to a dedicated PR Manager, and content duties to a dedicated Content / Social Media Manager, should the portfolio scale or these requirements expand. Until then, content and creative output is delivered by directing the in-house graphic designer, supporting unit teams and using AI-assisted tools.
• Required Skills.
• Highly data-driven, able to own digital performance end to end and convert analytics into revenue and conversion gains.
• Core digital tools (must-have): Google Analytics 4 (GA4), Google Search Console and Google Ads.
• Familiarity across the wider stack, with depth in several: an SEO suite (SEMrush, Ahrefs or equivalent) and technical-audit tooling (e.g., Screaming Frog); reporting and visualisation (Looker Studio or equivalent); and paid social (Meta Ads Manager).
• Working command of content and channel tools (to direct, not personally produce, output): a social management/scheduling platform (Sprout Social, Hootsuite or equivalent), marketing automation/EDM tools (Mailchimp, GetResponse or equivalent) and design tools for quick turnarounds (Canva; basic Adobe Creative Suite an advantage).
• Able to operate a tiered portfolio model - executing hands-on for a flagship account while governing standards and quality for teams that run their own execution.
• Comfortable briefing an in-house designer and using AI tools to generate and refine copy and visuals; excellent command of written and spoken English.
• Bachelor's degree in Marketing, Communications, or Hospitality.
• At least 7+ years of senior marketing experience - including direct ownership of digital performance and revenue targets - ideally within luxury hospitality or wellness-oriented resorts.
• Additional personal attributes including; skills, qualities or behaviors.
• Entrepreneurial, data-led mindset that thrives on driving results in a fast-paced, publicly listed environment (the "Minor" fit).
• T-shaped" marketer - deep in digital performance, broad across content and social.
• Comfortable operating differentiated levels of involvement across a portfolio without diluting central authority.
• Able to orchestrate designers, AI tools and property teams to deliver output without producing every asset personally.
• Not the right fit? Set up email alerts as new job postings become available that meet your interest!.

Experience:

2 years required

Skills:

Recruitment, English

Job type:

Full-time

• Take day-to-day ownership of the assigned brand and ensure all marketing activities are aligned with the overall brand and business direction.
• Develop a strong understanding of the brand's products, services, target audiences, key selling points, competitors, and customer journey.
• Translate business and product priorities into monthly and quarterly marketing plans.
• Develop marketing approaches for products, promotions, new launches, recruitment periods, and key business initiatives.
• Ensure consistent brand positioning, messaging, tone of voice, and communication across all channels.
• Act as the key marketing contact and coordinator for the assigned brand.
• Content Creation & Copywriting.
• Develop monthly content plans and content calendars based on marketing and business priorities.
• Write and edit social media posts, captions, advertising copy, headlines, key messages, website content, email communications, and promotional materials.
• Draft advertising copy and creative angles for paid campaigns across Meta, Google, TikTok, and other relevant channels.
• Create engaging content around products, promotions, student experiences, success stories, events, and brand activities.
• Adapt communication and content for different target audiences and stages of the customer journey.
• Review all content and marketing materials before publication to ensure accuracy, quality, and brand consistency.
• Marketing Campaigns.
• Plan and execute integrated marketing campaigns from concept development through launch and post-campaign review.
• Develop campaign concepts, objectives, target audiences, key messages, offers, content requirements, and communication timelines.
• Prepare clear campaign briefs for the Media/Creative, Event, and Ads & Performance Marketing teams.
• Coordinate campaign assets and timelines to ensure campaigns launch accurately and on schedule.
• Support product launches, promotions, student recruitment campaigns, seasonal campaigns, and other business initiatives.
• Ensure consistency of campaign communication across online and offline channels.
• Ads & Performance Marketing Coordination.
• Work closely with the Ads & Performance Marketing team to execute lead-generation and conversion campaigns.
• Develop advertising copy, campaign messages, creative angles, offers, and briefs for paid campaigns.
• Clearly communicate campaign objectives, target audiences, product priorities, and expected outcomes.
• Review campaign performance with the Performance Marketing team, including leads, CPL, CTR, conversion rates, and other relevant KPIs.
• Develop and test new copy, messages, offers, and creative angles based on performance insights.
• Continuously improve campaign effectiveness together with the Performance Marketing team.
• Media & Creative Coordination.
• Work closely with the Media / Creative team to produce graphics, photos, videos, Reels, TikTok content, interviews, testimonials, and other marketing materials.
• Develop clear creative briefs covering objectives, target audiences, key messages, references, formats, and required deliverables.
• Coordinate content production according to the brand's campaign and content calendar.
• Review creative work and provide feedback to ensure it meets brand and campaign objectives.
• Support photo and video production when required.
• Event Marketing Coordination.
• Work closely with the Event team on Open Houses, seminars, workshops, education fairs, webinars, student activities, and other brand events.
• Develop Pre-event, During-event, and Post-event marketing communication.
• Write promotional content, advertising copy, registration messages, and other event communication.
• Coordinate with the Performance Marketing team to drive registrations and attendance.
• Coordinate with the Media team to capture event content and create real-time or post-event materials.
• Repurpose event content into social media posts, videos, testimonials, and future marketing assets.
• Social Media & Digital Channels.
• Manage the overall content direction across Facebook, Instagram, TikTok, LinkedIn, YouTube, website, email, and other relevant channels.
• Ensure content supports both brand-building and student recruitment/business objectives.
• Monitor audience engagement, comments, messages, trends, and customer feedback.
• Identify relevant trends, content formats, and new opportunities for the brand.
• Maintain an active, engaging, and consistent brand presence across digital channels.
• Performance, Insights & Reporting.
• Monitor the performance of content, campaigns, events, and digital marketing activities.
• Track relevant KPIs such as Reach, Engagement, Traffic, Leads, CPL, Conversion Rate, Event Registrations, and Enrollment Contribution.
• Work with the Performance Marketing and Sales/Admissions teams to understand lead quality and conversion.
• Identify which products, content, messages, offers, and campaigns perform best.
• Use data and customer insights to improve future campaigns and content.
• Prepare monthly marketing performance summaries and recommendations for the Assistant Marketing Director.
• Cross-functional Collaboration.
• Event Team.
• Event planning, promotion, registration, and event execution.
• Media / Creative Team.
• Design, photography, video production, and creative assets.
• Ads & Performance Marketing Team.
• Paid media execution, lead generation, campaign optimization, and performance reporting.
• Sales / Admissions / Counselor Team.
• Product priorities, customer insights, lead quality, conversion, and enrollment.
• Academic / Product Team.
• Product information, course details, program updates, and key selling points.
• Assistant Marketing Director.
• Overall marketing direction, strategy, priorities, campaign approval, and performance oversight.
• Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field.
• 2-5 years of experience in Brand Marketing, Content Marketing, Digital Marketing, Marketing Communications, or a related role.
• Strong copywriting and content creation skills with the ability to write engaging marketing and advertising content.
• Good command of Thai and English, both written and spoken.
• Strong understanding of social media and digital marketing.
• Basic understanding of paid advertising and performance marketing metrics.
• Ability to develop campaign concepts and translate ideas into clear briefs and actionable plans.
• Strong project management, communication, and cross-functional coordination skills.
• Able to manage multiple campaigns, content pieces, stakeholders, and deadlines simultaneously.
• Creative, proactive, detail-oriented, and highly hands-on.
• Comfortable taking ownership of projects from idea through execution and performance review.
• Experience in education, international education, language schools, study abroad, or related service businesses is an advantage.
• Familiarity with Meta Business Suite, Google Analytics, Google Ads, CRM, and other marketing tools is a plus.

Experience:

1 year required

Skills:

Social media, Branding

Job type:

Full-time

• Bangkok, Bangkok, Thailand.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• ตำแหน่งที่เปิดรับ.
• Marketing Coordinator.
• รายละเอียดตำแหน่ง Marketing Coordinator.
• Campaign & Creative Coordination.
• Support planning and execution of brand campaigns, seasonal promotions, and new product launches.
• Coordinate with designers, content creators, and agencies to produce creative assets.
• Assist in preparing creative briefs, gathering references, and ensuring all materials follow brand guidelines.
• Track timelines, deliverables, and approval processes to ensure on-time execution.
• Collect data and insights to assist with post-campaign analysis.
• Content & Media Support.
• Coordinate social content schedules across BEARHOUSE's digital platforms.
• Assist with preparing captions, key messages, and basic content outlines as assigned.
• Support media placements and promotional activities by liaising with mall partners, media agencies, and influencers.
• Ensure brand consistency across communication assets.
• Store Opening Coordination.
• Work closely with operations, design, and vendor teams to support new store openings.
• Coordinate marketing materials, signage, PR announcements, and opening-day activities.
• Provide on-site support during soft openings and grand openings to ensure seamless execution.
• Event & Activation Management.
• Assist in organizing and coordinating brand events, sampling activities, mall events, and pop-up activations.
• Handle logistics, vendor communication, materials preparation, and timeline tracking.
• Provide on-ground support to ensure smooth event flow and excellent customer experience.
• Cross-team & External Communication.
• Act as a communication bridge between internal teams (operations, design, stores, finance) and external partners (vendors, malls, printers, production houses, agencies).
• Manage scheduling, bookings, follow-ups, and asset delivery.
• Maintain documentation, contracts, invoices, and coordination files for tracking and transparency.
• Administrative & Reporting Tasks.
• Prepare meeting notes, progress reports, timeline sheets, and coordination documents.
• Gather data and feedback to assist with campaign and event reporting.
• Ensure all assigned tasks are completed accurately and on schedule.
• Bachelor's degree in Marketing, Communications, Business, or relevant fields.
• 1-3 years of experience in marketing, communication, event coordination, branding, or related fields.
• Age not over 28 years old.
• Ability to use AI tools (e.g., ChatGPT, Midjourney, CapCut, Canva AI, analytics AI tools) to support creative development, research, content ideation, and productivity).
• Strong communication and coordination skills; able to manage multiple stakeholders effectively.
• Highly organized, detail-oriented, and capable of handling multiple tasks in a fast-paced environment.
• Creative mindset with genuine interest in marketing, branding, and campaign execution.
• Positive attitude,proactive, and strong problem-solving skills.
• Able to support on-site events, store openings, and occasional weekend activities when required.
• Basic understanding of social media platforms, content formats, and marketing trends is a plus.
• Experience in cross-functional work, events, or student-led marketing projects is an advantage.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• แชร์.
• Facebook.
• Line.
• LinkedIn.
• X (Formerly Twitter).
• Whatsapp.
• Email.