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Experience:

5 years required

Skills:

Leadership Skill

Job type:

Full-time

• Execute PR and marketing communications activities across Thailand, Myanmar, and Laos.
• Create communications materials in Thai and English: press releases, thought leadership articles, executive speeches, talking points, media statements.
• Conduct research on business and industry topics supporting content development.
• Manage journalist relationships and media opportunities.
• Monitor media coverage and provide insights for improving effectiveness.
• Adapt global communications content for local compliance.
• Support crisis management and reputation initiatives.
• Minimum 5 years in corporate communications, PR, journalism, or related professional services experience.
• Fluent written and spoken Thai and English.
• Demonstrated ability to translate complex business, industry, economic, regulatory, or technical topics into clear and compelling communications.
• Strong media relations experience.
• Research and synthesis capabilities.
• Project management skills.
• Executive communications background.
• Thought leadership initiatives.
• B2B or professional services sector exposure.

Experience:

5 years required

Skills:

Project Management, Creative Thinking, Public Relations

Job type:

Full-time

• Develop and implement a comprehensive PR strategy that effectively engages both local and international media, positioning ICONSIAM as a prominent brand on the global stage.
• Craft PR campaigns that transcend cultural boundaries and linguistic differences, ensuring messages resonate with diverse audiences worldwide.
• Drive seamless collaboration with related parties, aiming for a unified and strategic communication approach across the organization.
• Lead and actively participate in cross-functional meetings and activities, leveraging the collective expertise of various departments to create a synchronized PR strategy.
• Cultivate strong relationships with internal and external stakeholders, transforming them into strategic partnerships that elevate ICONSIAM's presence on both local and international stages.
• Ensure ICONSIAM's PR initiatives both corporate and marketing are not only culturally sensitive but strategically aligned with the unique attributes.
• Maintain a global outlook while embracing local nuances, allowing ICONSIAM to address the distinctive demands and expectations of diverse markets.
• Act as a strategic intermediary between ICONSIAM, fostering a harmonized, synergistic approach to communications that drives forward the organization's global ambitions.
• Manage and coach team.
• Bachelor's degree in Public Relations, Communications, Marketing, or a related field. Master's degree is preferred.
• Proven track record in PR, with a minimum of 5 years of PR management experience, including team leadership.
• Strong network and connections with media, influencers, and industry professionals.
• Exceptional written and verbal communication skills.
• Strategic thinking and the ability to plan and execute successful PR campaigns.
• Strong problem-solving and crisis management abilities.
• Proficiency in PR software and tools.
• Outstanding organizational and project management skills.
• Creative thinking and a keen eye for detail.
• Ability to thrive in a fast-paced and dynamic work environment.
• Commitment to upholding ICONSIAM's brand values and reputation.

Skills:

Social Media Management, Public Relations, Google Analytics, Industry trends, Market Research

Job type:

Full-time

Marketing & Advertising: Develop, evaluate, and optimize marketing and paid advertising campaigns while tracking performance metrics and preparing regular reports using Google Analytics. Social Media Management: Create and manage social media engagement across channels aligned with organizational communications strategy to build industry-leading business presence. Public Relations: Execute PR activities including relationship building with domestic and international influencers, while developing communications plans that promote brand awareness and organizational objectives. Market ...

Skills:

Branding, Industry trends, English

Job type:

Full-time

• Fashion team works with leading brands across fashion, apparel, beauty-fashion lifestyle, accessories, footwear, luxury, sportswear, and related categories.
• We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, TikTok Shop, web conversion, lead generation, and online-to-offline business objectives. By combining deep industry expertise with TikTok's innovative advertising and commerce products, we help fashion advertisers unlock sustainable business growth across TikTok and TikTok Shop. Responsibilities.
• Lead, coach, and develop a team of Brand Partnership Managers to achieve advertising revenue, client growth, and organizational objectives across the Fashion vertical in Thailand.
• Define and execute category growth strategies for Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, and related categories, identifying market opportunities and accelerating business expansion.
• Drive team performance through clear target setting, pipeline management, forecasting discipline, business reviews, and strong execution of revenue plans.
• Build and maintain senior-level relationships with advertisers, agencies, fashion brands, retailers, and key industry stakeholders to strengthen TikTok's market position.
• Partner with team members on strategic account planning, high-impact client engagements, annual business planning, and complex commercial opportunities.
• Establish strong partnerships with TikTok Shop leadership and cross-functional stakeholders to develop long-term Fashion category strategies, align monetization and commerce priorities, and accelerate growth across both advertising and commerce ecosystems.
• Drive adoption of TikTok's full advertising and commerce solutions, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.
• Collaborate closely with cross-functional teams, including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and TikTok Shop teams, to unlock business growth for fashion clients.
• Provide thought leadership on fashion industry trends, consumer behavior, creator commerce, media investment strategies, and digital transformation opportunities.
• Build a strong team culture focused on client impact, collaboration, accountability, ownership, and continuous development.
• Identify talent gaps, support hiring efforts, and develop succession planning within the team.
• Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
• 5+ years of experience in digital advertising, media, sales, marketing, business development, e-commerce, or related commercial functions.
• 3+ years of people management experience, with demonstrated success in leading high-performing commercial, advertising, or platform teams.
• Proven track record of consistently delivering revenue growth and exceeding business targets.
• Strong understanding of digital advertising, media planning, branding, performance marketing, e-commerce, TikTok Shop, and marketing measurement.
• Experience managing senior stakeholders, including C-level executives, agency leadership teams, and strategic brand partners.
• Strong analytical, strategic thinking, business planning, and commercial execution capabilities.
• Business proficiency in Thai and English is required, with the ability to engage senior stakeholders from local, regional, and international brands.
• Preferred Qualifications.
• Experience within Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, Retail, E-commerce, or related industries.
• Strong media and advertising background with experience across branding, performance, commerce, web conversion, creator marketing, and omnichannel marketing solutions.
• Experience working in leading digital platforms, media agencies, publishers, e-commerce platforms, consulting firms, or technology companies.
• Familiarity with TikTok's advertising ecosystem, TikTok Shop, creator commerce, and the broader digital media landscape in Thailand.
• Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment.
• Strong coaching and talent development capabilities with a passion for building high-performing teams.
• Entrepreneurial mindset with strong ownership, resilience, and execution capabilities.

Skills:

Negotiation, English

Job type:

Full-time

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.
• Master's Degree in Marketing, Food Science or related field.
• At least 3 - 5 years experience in marketing or related field (FMCG is preferable).
• Good creative, interpersonal, negotiation, and compromising skills.
• Good planning and management skill.
• Good analytical, problem-solving skills.
• Ability to use personal computer.
• Good knowledge of written and spoken English.
• We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.

Skills:

Project Management, English

Job type:

Full-time

• Develop and drive marketing communication and brand communication strategies to strengthen FWD's brand awareness, consideration, and overall brand equity.
• Lead the planning, development, and execution of integrated marketing communication campaigns across multiple channels to support business objectives and deliver measurable brand and business outcomes.
• Identify and evaluate strategic marketing communication opportunities, marketing collaboration partnerships, sponsorships, and engagement platforms to enhance audience ...
• Translate consumer insights, market intelligence, and competitive analysis into actionable marketing communication strategies, messaging frameworks, and campaign plans.
• Define success metrics, monitor campaign and brand performance, generate insights, and recommend optimization strategies to improve communication effectiveness, audience engagement, and ROI.
• Partner with internal and external stakeholders to ensure effective delivery of marketing communication programs and consistent execution of brand standards across all customer and communication touchpoints.
• Act as a strategic advisor to business functions on marketing communication strategy, campaign development, audience engagement, and integrated marketing planning, ensuring alignment with FWD's brand objectives and business priorities.
• Master degrees in Marketing, Business, Communication or related.
• 7-10 years working experiences in leading roles under brand/comms team or related.
• A good understanding in integrated marketing communications, media planning, event/experiential experience, partnership experience, and project management.
• Strong leadership, communications, and good analytical skills with business acumen.
• High understanding of AI, digital and market trend. Hands on and can-do attitude with high ambitious to drive for a high-performance team.
• Excellence communication in both Thai and English.
• Hybrid working (2 days in office/week).
• Office at BTS Nana station.
• Insurance coverage for employee and family.
• Performance Bonus.
• Annual leaves 20 days/year.

Skills:

Excel, Social media, Creativity, English

Job type:

Full-time

• Determine the integrated marketing plan for the Brand with marketing manager.
• Organize brand's marketing programs and budgets with marketing manager.
• Assist the Merchandizing team in developing promotion plans, sales calendar and executing the plans.
• Assist managing the production of product catalogues and other marketing materials.
• Conduct marketing and promotion approaches if applicable.
• Manage the production of materials for marketing purposes with marketing manager.
• Assist tracking the effectiveness of campaign on a monthly basis.
• Develop and initiate annual tactical plan for retail marketing with marketing manager.
• Liaise with principal on marketing campaigns and initiatives with marketing manager.
• Source suppliers and negotiate on behalf of the Brand regarding prices policy, terms and conditions with marketing manager.
• Bachelor's degree in Marketing or any related field.
• 8+ years of Marketing experience in fashion industry.
• English: Intermediate both speaking and writing.
• Strong analytical skills, oral and written presentation skills, and excellent computer skills, including Excel and PowerPoint.
• Familiarity with social media and marketing analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Self-discipline, sense of organization and analysis skills.
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time.
• Highly organized and detail-oriented.

Experience:

4 years required

Skills:

Business Development, Product Development, Market Research, Data Analysis, Negotiation

Job type:

Full-time

• Business Performance: Deliver financial growth objectives for assigned brand(s) or brand segments through the development and implementation of the annual brand plan.
• Market Share: Achievement of defined Nielsen objectives: Market share, penetration/loyalty/ frequency etc.
• New Product Development / Existing Product Development: Complete ownership of all NPD and EPD projects. Starting from development of Strategic Rationale, Business opportunity quantification, Pricing/Sizing Recommendation, Lead concept development/MR, d ...
• Business Development.
• o P&L: Assortment/pricing/visibility by channel to improve GM.
• o Business Growth: Increased Brand penetration/consumption - variant priority, portfolio gaps vs competition by channel/need state, building everyday relevance.
• o Leveraging on ground business: Give strategic direction / Guide the Assistant Brand Manager to leverage the various potential activation areas.
• Brand Strategy.
• o Brand Equity: Own completely including measurement, plot to improve/strengthen and related consumer work/lead MR.
• o Communication: Own and continuously improve the portfolio strategy - identify role of each segment, equity building vs business growth, media strategy including weights across segments - existing portfolio in year and 3 year roadmap, keeping in mind competition as well.
• o Long term strategy: Support the MM in developing the long term strategy for the brand/ segment. Work on long term P&L and frame a strategy for achieving this. Ensure achievement of long term objectives for brand/ segment.
• o Competitor Monitoring: Based on available data analysis and competitor benchmarking present short, medium and long term business threats and development opportunities.
• Marketing Grid: Ownership of Activity Grid Of one's own Brand/Segment, ensuring timely Implementation of the same by working in close coordination with agencies necessary for such execution.
• o Media: Lead communication development for their brand (generating insightful concept, validating the concepts with consumers, getting alignment from all stakeholders on Admap, briefing creative agency, leading discussions with agency on campaign ideas, copy script & storyboard, selecting production house, cost negotiation and finally ensuring agency delivers copy as per agreed storyboard).Ensure that the monthly plans of the media agency are in sync with the agreed principles of the particular brand/segment and are on track.
• o Consumer Promotion: Develop Rationale and identify opportunities by SKU/segment/channel through analysis especially for DBW consumption and share gain.
• o Budgets: Ensure effective deployment of budgets by owning, implementing and tracking of segmental budgets - media plans, promos, on ground. Lead regular reconciliation and investment plot.
• Market Research: Own and lead all MR on bathing including insight development not only for New Product Development but also Business Development Initiatives.
• Maintaining Archives: Archiving all collateral and advertising material with respect to the brand and key competitors.
• Bench Development: Development of the Assistant Brand Manager/Graduate Trainee to Brand Manager level with specific coaching inputs in the areas of Consumer insight development and MR, Media, Brand P&L, Managing marketing budgets.
• Professional Qualification / Experience / Skill.
• Minimum Bachelor degree in Sales & Marketing. MBA in Sales / Marketing is preferred.
• Minimum 4-5 Years of experience in Sales, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment.
• Thorough knowledge of the sales process and has a strong commercial awareness.
• Track record of delivery, goal oriented, sets clear priorities and meets deadlines.
• Positive, initiative driven and motivating influence, sets good examples, is a natural leader.
• Result oriented, entrepreneurial and self-motivating.
• Good planning and organisational ability.
• Strong commercial awareness with an international outlook.
• Ambitious and flexible.
• High level of communication ability and presentation skills.
• Strong analytical skills: ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements.
• Good financial skills and P&L understanding.
• Ability to understand and work within the framework of the overall company strategy and also relevant customer insights.
• Resilient and able to perform under pressure.

Skills:

Graphic Design, After Effects, Video Editing, Photography, Leadership Skill

Job type:

Full-time

Job Summary Are you an ambitious designer ready to elevate brand experiences? Kiatnakin Phatra Securities, a leading investment and brokerage firm in Thailand, is committed to providing exceptional financial services that empower individuals and businesses to make informed financial decisions. With a deep focus on innovation, Kiatnakin Phatra Securities delivers comprehensive investment solutions through advanced digital platforms that are designed to meet the evolving needs of Thai investors. As a Visual Designer at Kiatnakin Phatra Securities, you will take charge of visual commu ...

Experience:

4 years required

Skills:

Digital Marketing, Recruitment, Leadership Skill

Job type:

Full-time

What You'll Do Lead Brand & Campaign Management Own and execute total brand strategy and assigned campaigns with excellence, ensuring delivery of sales, market share, and brand equity targets within A&P budget. Drive 360 Communication & Activation Develop and implement integrated communication strategies and full-funnel activation plans that connect with consumers across ATL, BTL, digital, and experiential channels. Cross-Functional Leadership Collaborate with internal and external stakeholders including Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sale ...

Experience:

5 years required

Skills:

Thai

Job type:

Full-time

• Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
• Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
• Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
• Work closely with supply chain teams to optimize product availability and minimize stockouts.
• Brand Development & Strategy.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
• Recommend changes based on market trends, competitor activities, and consumer insights.
• Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
• Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
• Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
• Track and analyze marketing expenditures to optimize ROI.
• Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
• Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
• Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
• Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
• Share key learnings and best practices with the broader marketing team.
• Marketing Communication.
• Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
• Ensure that all communication aligns with brand guidelines and resonates with the target audience.
• Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
• Identify and build relationships with relevant KOLs in the Thai market.
• Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
• Ensure consistency of KVs across all touchpoints.
• Market Research & Analysis.
• Collaborate with the Consumer Insights team to identify research needs for assigned brands.
• Develop research briefs and provide input on research methodologies.
• Analyze research findings and insights, translating them into actionable brand plans and strategies.
• Use consumer insights to inform product development, marketing communication, and promotional activities.
• Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
• Prepare regular reports on brand performance for management review.
• Activation.
• BTL Agency Management.
• Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
• Oversee the execution of activation activities, ensuring they are on-brand and within budget.
• Review post-activity reports to evaluate the effectiveness of activation plans.
• Optimize future activations based on learnings and insights.
• Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
• Experience: 4-5 years of brand management experience in the FMCG industry.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
• Energetic and results-oriented, with a proven track record of achieving targets.
• Strong ability to influence and drive the strategic brand agenda.
• Proactive and able to work independently.
• Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
• Language Skills: Strong command of spoken and written Thai and English.
• Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
• Example of BenefitsCompensation & Financial.
• Performance Bonus.
• Provident Fund.
• House Loan Support.
• Referral Bonus.
• Health & Insurance.
• Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit.
• Annual Medical Check-up, Employee Assistance Program (EAP).
• Wellbeing.
• Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.
• Leave & Time Off.
• 12 Days Annual Leave and 1 Day Birthday Leave.
• Maternity and Paternity Leave and Benefits.
• Hybrid Working 3 Days in Office, 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour.
• Training & Development, Culture & Recognition Program and Family & Life Events.
• Training & Development Program.
• Company Product Twice a Year!.
• Annual Company Outing Party & Workplace Activities.

Experience:

2 years required

Skills:

Work Well Under Pressure, Digital Marketing, Fast Learner, Social media, Recruitment

Job type:

Full-time

• Develop and execute brand marketing plans and campaigns aligned with business objectives and brand strategy focus on Traditional trade channels.
• Coordinate with internal stakeholders and external partners (e.g., media and digital agencies, influencer agencies) to ensure alignment on brand strategies.
• Ensure excellence in brand plan execution by managing key milestones, tracking performance, and end-to-end brand journey across all customer touchpoints, ensuring the brand experience is aligned from awareness through engagement, conversion, and loyalt ...
• Plan and manage integrated online and offline marketing campaigns, from briefing and execution through to performance evaluation.
• Ensure all brand communications are consistent with Brand Positioning, Brand Identity, and Key Messages to drive high performance and capability building.
• Monitor and analyze KPIs and oversee marketing budget planning and control to ensure cost efficiency and alignment with business priorities.
• What we're looking for.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Relevant experience in Brand Marketing, Marketing Communications, Campaign Marketing, or a related role.
• Strong understanding of brand building, consumer behavior, digital marketing, and social media.
• Hands-on experience in planning and executing marketing campaigns from concept to completion.
• Strong analytical skills with the ability to translate data and consumer insights into actionable marketing strategies.
• Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill.
• Able to manage multiple projects and work effectively with cross-functional teams.
• Experience in FMCG, or Consumer Brands will be a strong advantage.
• Deep understanding of both traditional retail environments and the evolving digital marketing ecosystem.
• Work well under pressure and available to work in upcountry occasionally.
• About us.
• CP Intertrade Group is a leading No.1 rice brand both locally and internationally. We are committed to delivering excellence in everything we do, from product quality to customer service. Our company operates with a focus on innovation, sustainability, and meeting the evolving needs of Thai consumers and export markets. We pride ourselves on maintaining strong brand heritage whilst embracing modern marketing practices and technologies. Our team is dedicated to creating value for our customers, partners, and employees.
• What we offer.
• We offer a competitive salary package commensurate with experience and qualifications. Additional benefits include health and wellness programmes, professional development and training opportunities, and career advancement prospects within a growing organisation. We foster a collaborative work environment where innovation is encouraged and individual contributions are valued.
• If you are a driven marketing professional with a passion for brand building and a track record of driving marketing success, we would like to hear from you. Please submit your CV, a cover letter, and any relevant portfolio examples demonstrating your brand marketing expertise to our recruitment team. Join CP Intertrade Group and help us build stronger, more compelling brands that resonate with consumers.

Experience:

3 years required

Skills:

Product Development, Project Management, English

Job type:

Full-time

• Assist Brand Manager to plan and execute brand campaigns and activities to achieve brand and business objectives i.e. brand communication, advertisement, development of packaging and new product development.
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing, Sales, PR, R&D, Supply Chain, Planning, Agencies to ensure effective execution.
• Work with marketing intelligence team to ensure accurate and timely availability of required data.
• MBA Marketing or equivalent.
• Minimum 7 years experience in brand management (preferably FMCG or beverage).
• Knowledge of 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• FMCG project management skills.
• Presentation and storytelling skills.
• Demonstrate leadership and strong project ownership.
• Experience in using Nielsen, Consumer Panel, Brand Health and Sales data.
• Excellent communication and influencing skills.

Experience:

8 years required

Skills:

Product Development, Market Research, Data Analysis, Negotiation, English

Job type:

Full-time

• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Work with branded team to conduct assortment review and identify Own Brand NPD plan.
• Coordinates with concerned Associate Director, Senior Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Commercial Non-Food Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Commercial Non-Food Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Commercial Non-Food Own Brand products, identify root causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers' data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Ensures that product quality and efficacy meet Makro and Thai FDA standards and customers' expectations, if necessary, to obtain certificate.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Coordinates with concerned Director, Sr. Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Own Brand products, identify route causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Performs any other tasks not specified herewith as required / instructed by superior / management.
• Bachelor's degree or higher in Business Administration, Marketing, Supply Chain, Industrial Distribution, or a related field.
• Minimum 5-8 years of experience in merchandising, category management, buying, or own-brand/private label development within retail, FMCG, or wholesale businesses.
• Proven experience in Own Brand / Private Label product development, including NPD planning, supplier collaboration, and product launch execution.
• Strong understanding of category management, assortment planning, pricing strategy, and sales & margin optimization.
• Demonstrated ability to analyze market trends, competitor benchmarks, and customer insights to identify commercially viable product opportunities.
• Experience working closely with suppliers, manufacturers, and internal stakeholders (Commercial, QA, Marketing, Sales Support).
• Solid knowledge of product quality standards, Thai FDA regulations, and certification processes; experience coordinating with QA teams is an advantage.
• Strong commercial acumen with the ability to manage cost structures, target pricing, and profitability objectives.
• Proven track record of managing multiple projects simultaneously and delivering product launches on time and within budget.
• Excellent analytical, decision-making, and problem-solving skills with a results-oriented mindset.
• Strong communication, negotiation, and influencing skills, capable of building productive relationships across all levels.
• High level of attention to detail, organizational skills, and data accuracy in system management.
• Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
• Proficient in MS Office and merchandising or ERP systems; data analysis skills are a plus.
• Good command both of spoken and written English.

Experience:

5 years required

Skills:

Product Development, Project Management, Digital Marketing, Market Analysis, Social media, Recruitment, English, Thai

Job type:

Full-time

• Champion the growth agenda for Knorr Mashed Potato, Best Foods, and Hellmann's Condiments by tracking and managing business performance across turnover, market share, brand health, and key in-year priorities.
• Contribute to Integrated Business Planning (IBP) cycles, business reviews, and delivery of annual plans by translating performance insights into clear actions and growth opportunities.
• Monitor market dynamics, category trends, and competitive activity to identify oppor ...
• Demand Creation & In-Market Execution Excellence.
• Lead and execute integrated activation plans across campaigns, social-first content, retail media, product launches, and renovations to drive consumer engagement and commercial performance.
• Ensure all marketing initiatives are delivered on time, in full, and aligned with business and brand objectives.
• Collaborate with cross-functional teams to bring memorable brand experiences to life across consumer touchpoints.
• Project Ownership.
• Independently lead assigned campaign, innovation, and renovation workstreams from planning through execution.
• Drive project timelines, budget management, stakeholder alignment, and execution quality to deliver strong business outcomes.
• Take ownership of assigned initiatives and proactively identify solutions to keep projects on track.
• Consumer Insights & Market Analysis.
• Partner with Consumer & Market Insights (CMI) teams and leverage business data to uncover actionable consumer, category, and market insights.
• Translate insights into effective brand strategies, activation plans, innovation opportunities, and demand-generation initiatives.
• Measure campaign effectiveness and recommend optimization actions to maximize business impact.
• Stakeholder & Agency Management.
• Build strong relationships with Sales, Trade Marketing, Finance, Supply Chain, regional category teams, and external agency partners.
• Foster effective collaboration to ensure seamless execution of business priorities and marketing initiatives.
• Influence stakeholders through clear communication, data-driven recommendations, and strong project leadership.
• What We're Looking For.
• Education & Experience.
• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 3 years of experience in Brand Management, Product Management, Marketing, or related FMCG roles.
• Marketing Excellence.
• Hands-on experience in communication development, campaign execution, influencer marketing, social media, product development, innovation, or packaging.
• Exposure to digital marketing, e-commerce, and integrated consumer campaigns is an advantage.
• Demonstrated ability to bring consumer insights to life through impactful marketing initiatives.
• Ownership & Growth Mindset.
• Self-starter with a strong sense of accountability and the ability to manage projects independently.
• Comfortable making recommendations, driving progress, and navigating ambiguity in a dynamic business environment.
• Passionate about building brands, creating consumer connections, and delivering measurable business results.
• Analytical & Commercial Acumen.
• Strong analytical skills with the ability to interpret sales data, market performance, P&L indicators, and consumer insights.
• Able to identify opportunities, develop recommendations, and support data-driven decision-making.
• Stakeholder Management & Communication.
• Excellent interpersonal, communication, and presentation skills.
• Proven ability to work effectively with cross-functional teams and external partners in a matrix organization.
• Personal Attributes.
• Proactive, structured, resilient, and highly organized.
• Strong project management capabilities with the agility to manage multiple priorities and adapt quickly to changing business needs.
• Fluent in Thai and English, with confidence communicating across diverse stakeholder groups.
• Why Join Us?.
• Work on iconic, category-leading brands with strong consumer equity.
• Gain exposure to high-impact growth initiatives, innovation projects, and integrated marketing campaigns.
• Collaborate with talented cross-functional teams and regional stakeholders.
• Build valuable FMCG brand-building experience while making a visible impact on business performance and consumer engagement.
• Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills:

Architecture, Recruitment

Job type:

Full-time

• Senior Brand Manager.
• About us.
• With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
• Join us to create a career worth celebrating.
• About the Function.
• Marketing.
• Marketing.
• is where our brands show up in culture and stay there.
• This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
• From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
• You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
• About the role.
• Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.
• Brand Growth & Performance.
• Drive growth of assigned brands through effective planning and execution.
• Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
• Identify growth opportunities and recommend corrective actions where necessary.
• Deliver annual brand growth plans aligned to category priorities.
• Campaign & Activation Excellence.
• Lead end-to-end implementation of campaigns across SEA markets.
• Ensure campaigns are executed with excellence, consistency and speed.
• Adapt global assets for local relevance while preserving brand positioning.
• Manage launch plans, activations and promotional initiatives.
• Consumer & Commercial Integration.
• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
• Support customer activation programs and key business priorities.
• Ensure marketing activities align with commercial objectives and market dynamics.
• Innovation & Portfolio Deployment.
• Lead execution of innovation launches and portfolio initiatives.
• Working with the Innovation team to bring the RTD portfolio to life.
• Coordinate cross-functional teams to ensure successful commercialization.
• Support deployment of pack-price architecture initiatives and premiumisation plans.
• Performance & Learning.
• Track campaign effectiveness and brand performance metrics.
• Drive post-campaign evaluations and learning agendas.
• Share best practices and successful activations across SEA markets.
• Contribute to continuous improvement of marketing effectiveness.
• Experience / skills required.
• Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
• Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
• We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
• Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
• Feel inspired? Then this may be the opportunity for you.
• If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
• Recruitment Scam Warning.
• Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
• Regular.
• Bangkok.

Experience:

2 years required

Skills:

English

Job type:

Full-time

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• BBA Marketing or equivalent.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.

Experience:

3 years required

Skills:

Product Development, English

Job type:

Full-time

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Participate in the New Product Development (NPD) process, from insight analysis and concept development to cross-functional coordination for successful product launch.
• BBA Marketing or equivalent.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management.
• Excellent communication with ability to engage cross functional teams effectively.
• Experience in New Product Development (NPD), from insight analysis to cross-functional coordination.
• Fluent in English language.
• Management skills.

Skills:

Social media, Copywriting, Branding

Job type:

Full-time

• คิดและพัฒนา Creative Concept, Campaign และ Big Idea ที่ตอบโจทย์ธุรกิจและ Objective ของลูกค้า.
• ครีเอทไอเดียคอนเทนต์และแคมเปญบน Social Media ที่เชื่อมโยงแบรนด์เข้ากับผู้บริโภคได้อย่างเป็นธรรมชาติ สนุก และน่าจดจำ.
• ออกแบบ Interactive Online Experience เช่น Quiz, Challenge หรือ Campaign Mechanics ที่สร้าง Engagement และการมีส่วนร่วม.
• คิดคอนเทนต์ได้หลากหลายรูปแบบ ทั้ง Artwork, Short Video, Stories รวมถึงเลือก Format ที่เหมาะกับแต่ละแพลตฟอร์ม.
• เขียน Copy, Caption, Script และ Storytelling ที่มีเอกลักษณ์ สื่อสารตรงกับกลุ่มเป้าหมาย.
• ร่วมวาง Direction กับทีม และ Developer เพื่อให้ไอเดียสามารถเกิดขึ้นจริงได้.
• วิเคราะห์ Insight ของผู้บริโภค เทรนด์ และพฤติกรรมออนไลน์ เพื่อนำมาพัฒนาไอเดียใหม่ๆ.
• ออกไป Onsite เพื่อเก็บข้อมูล ถ่ายทำ หรือดูแลการผลิตคอนเทนต์ในบางโปรเจกต์.
• ดูแล Guideline งาน และให้คำแนะนำทีม Creative Content รุ่นน้อง รวมถึงตรวจคุณภาพงานก่อนส่งลูกค้า.
• ปริญญาตรีด้านนิเทศศาสตร์ การตลาด โฆษณา หรือสาขาที่เกี่ยวข้อง.
• มีประสบการณ์ด้าน Creative Content หรือ Social Media อย่างน้อย 3 ปี.
• มี Portfolio ที่แสดงการคิดแคมเปญหรือ Creative Concept ได้จริง.
• มีทักษะด้าน Copywriting และ Storytelling.
• เข้าใจ Branding และสามารถแปล Brand Strategy ออกมาเป็น Content ได้.
• เข้าใจการทำคอนเทนต์ของแต่ละแพลตฟอร์ม (Facebook, Instagram, TikTok).
• เข้าใจการออกแบบ Interactive Campaign หรือ Digital Experience จะได้รับการพิจารณาเป็นพิเศษ.
• เข้าใจพื้นฐานของ Short-form Video และสามารถ Brief Creator หรือ Production ได้.
• ติดตามเทรนด์ Social, Pop Culture, Meme และ Digital Behavior อยู่เสมอ.
• มีความสามารถในการคิดเชิงระบบ (Concept > Content > Engagement > Result).
• มีทักษะการ Presentation และอธิบายไอเดียให้ลูกค้าเข้าใจ.
• สามารถบริหารเวลา ทำงานหลายโปรเจกต์พร้อมกันได้.
• ทำงานร่วมกับทีมได้ดี เปิดรับ Feedback และมี Growth Mindset.

Experience:

3 years required

Skills:

Problem Solving, Leadership Skill

Job type:

Full-time

• Formulate and implement short-term and long-term strategies for the brand, relating to the market positioning, new product launch, promotional opportunities, business development initiatives - store opening, and retail partnerships.
• Develop annual brand plan, marketing calendar, and implement creative integrated marketing campaigns through category analysis, consumer insight to achieve the company's objectives.
• Identify and set up new POS to create product/brand values, customer shopping experi ...
• Manage P&L and A&P budget control of brand.
• Develop best-in-class retail execution and in-store experiences, according to brand specific consumer journey.
• Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
• Ensure all business activities aligned sales and marketing strategies and financial objectives, measured through revenue growth, market penetration, territorial expansion of retail network, increase market share in existing markets, drive retail business and maximization of new business development opportunities.
• Act as a Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
• Identify, select and evaluate department stores in term of perceived product values, market size, traffic, customer shopping experience.
• Monitor business performance against defined metrics and other market information on a regular basis to aid decision making and corrective action if required.
• Keep abreast with market trend and competitor activity to maintain the brand's competitive position.
• Build strong relationships with all commercial channel leads, challenge them but also build innovative differentiated plans to drive the business.
• Recruit, coach, develop, and manage a strong team to build and execute plans to deliver outstanding business results and new innovations.
• Minimum 5 years in management level in luxury cosmetics or beauty industry.
• Proven solid track record of sales and marketing experience on beauty, cosmetics products.
• High level of commercial acumen, able to shape and deliver commercial marketing strategies.
• Strategic and growth mindset for the business.
• Experience of creating and executing in-store events.
• Ability to work retail hours including weekends and special events in a fast-paced work environment.
• Team player with strong leadership.
• Strong problem solving and analytical skills, self-starter with an entrepreneurial spirit.
• Creatively driven to think out of the box.
• Have a keen interest, a good eye and passion for beauty.
• Excellent in verbal and written communication skill.