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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
Excel
Job type:
Full-time
Salary:
negotiable
- วิเคราะห์ตลาด กำหนดกลยุทธ์ และจัดทำแผนการตลาดตามที่ได้รับมอบหมาย เพื่อเพิ่มโอกาสทางการขาย ขยายฐานลูกค้า และสร้างความเข้าใจในความต้องการของลูกค้า.
- วางแผนและบริหารกิจกรรมทางการตลาด (Event Marketing) เพื่อสร้างภาพลักษณ์ที่ดีของแบรนด์ และเพิ่มประสบการณ์ที่ดีให้กับลูกค้า.
- บริหารการสื่อสารการตลาดทั้ง Online และ Offline ให้สอดคล้องกับกลยุทธ์และแผนงานที่กำหนด.
- จัดทำและพัฒนาสื่อส่งเสริมการตลาดในรูปแบบต่าง ๆ เช่น สื่อประชาสัมพันธ์ คอนเทนต์ และวิดีโอ (เช่น VDO รีวิวการติดตั้ง) ได้อย่างเหมาะสม.
- ศึกษา วิเคราะห์ และวิจัยแนวทางการใช้สื่อที่เหมาะสมและทันสมัย เพื่อนำมาประยุกต์ใช้ในงานการตลาด.
- ประสานงานและทำงานร่วมกับหน่วยงานที่เกี่ยวข้องทั้งภายในองค์กร (เช่น BU) และภายนอก (เช่น Vendor) เพื่อให้แผนการตลาดดำเนินการได้อย่างมีประสิทธิภาพ.
- Qualification: สำเร็จการศึกษาระดับปริญญาตรีขึ้นไป ในสาขาการตลาด หรือสาขาที่เกี่ยวข้อง เกรดเฉลี่ย 2.50 ขึ้นไป.
- มีประสบการณ์ทำงานด้านการตลาดอย่างน้อย 3 ปีขึ้นไป.
- มีประสบการณ์ด้านการจัดกิจกรรมการตลาด การจัดทำแผนการตลาด และแผนสื่อประชาสัมพันธ์.
- มีความรู้ด้านการวิเคราะห์ตลาด แนวโน้มตลาด และธุรกิจ Retail.
- มีทักษะการเจรจาต่อรองและประสานงานกับลูกค้า/คู่ค้าได้ดี.
- มีความอดทน และสามารถทำงานภายใต้แรงกดดันได้.
- สามารถใช้โปรแกรม Microsoft Word, PowerPoint และ Excel ได้.
- สามารถใช้โปรแกรมตัดต่อวิดีโอ และจัดทำสื่อการตลาดได้.
- Contact: Nutthawut (Frank) Email: [email protected]
1 day ago
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Bangkok, Product / Brand Management
,Marketing / Advertising
Product / Brand Management,Marketing / Advertising
Skills:
Packaging Design, Research, Compliance, English
Job type:
Full-time
Salary:
negotiable
- Execute and support marketing activities for FMCG packaged food products, with focus on ready meal, frozen, and chilled food categories, from launch to in-market execution.
- Support New Product Development (NPD) and product renovation projects, including coordination of product launch plans, timelines, and go-to-market activities.
- Coordinate with internal cross-functional teams including Sales, R&D, QA, Production, Supply Chain, and Demand Planning to ensure smooth commercialization and on-time l ...
- Work with external agencies (creative, packaging design, production, research) to execute marketing materials, packaging artwork, and promotional tools.
- Conduct market research, competitor analysis, and consumer insight reviews to support marketing and product decisions in the FMCG food category.
- Prepare and consolidate marketing performance reports, including sales performance tracking, promotion effectiveness, and post-launch evaluation.
- Monitor and control marketing budgets for assigned projects to ensure cost efficiency and alignment with approved plans.
- Support packaging development activities, including artwork coordination, material alignment, label compliance, and print proofing.
- Ensure marketing execution aligns with food regulations, internal quality standards, and commercialization requirements.
- Support continuous improvement of marketing execution processes and share best practices within the team.
- Bachelor s degree in Marketing, Business Administration, Mass Communication, or related fields.
- 3-5 years of experience in Marketing, Product Marketing, Trade Marketing, or NPD-related roles, preferably in FMCG, Food, or Beverage industries.
- Experience with packaged food, ready meal, frozen food, or chilled food products is highly preferred.
- Hands-on experience supporting product launches, marketing campaigns, and in-market execution.
- Commercial awareness with interest in developing P&L and commercialization knowledge.
- Creative and proactive, able to adapt ideas from competitor activities and market trends.
- Good command of English (written and spoken).
- Proficient in MS Office (Excel, PowerPoint, Word).
- Familiarity with digital marketing, in-store activation, or trade marketing tools is an advantage.
- Own a car and hold a valid driving license.
- Contact Information:-
- Human Capital Business Partner
- OISHI Holding Company Limited
- 14th Floor, The PARQ, 88 Ratchadaphisek Rd., Khlong Toei,
- Bangkok 10110, Thailand.
2 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
2 years required
Skills:
Power point, Negotiation
Job type:
Full-time
Salary:
negotiable
- Plan & Execute: Develop trade strategies and promotional activities to drive sales and market share for both of offline and online (channel, promotion, merchandising, planogram, shelf display etc.) for channel to achieve business goal.
- Budget & Analysis: Manage trade budget and analyze sales data/ROI to optimize spending, demand forecasting & prepare weekly, monthly report to management team.
- Merchandising: Oversee in-store visibility, POSM, planogram implementation, shelf display, promotional material to support launch plan, promotion plan, and increase bra ...
- Collaboration: Align with Sales and Marketing teams to ensure seamless campaign rollout.
- Market Insight: Conduct field visits to analyze channel & competitors' movement, then present key findings and recommendation to develop plan or action plan.
- Qualifications Bachelor's degree in Marketing, Business administration or any related field.
- Minimum GPA of 2.70 for undergraduate and 3.30 for postgraduate studies.
- 2-5 Years Experience in Marketing, Trade Marketing, Channel Management will be advantaged.
- Good command of English (TOEIC score of 550 or higher).
- Having basic understanding of consumer behavior and marketing concept.
- Team player with excellent interpersonal skills.
- Strong communication, presentation, planning, organization and logical thinking skills.
- Fluent in Microsoft Excel & Power point.
- Able to analysis and evaluate implemented trade program.
- Strong ability to turn data into actionable insights.
- Excellent interpersonal and negotiation skills.
- Proactive, self-driven, and able to work under pressure.
- Adaptable to a fast-paced environment and changing market trends.
- Be able to work outside Bangkok e.g. Market survey or grand opening shop event in upcountry.
- Contact: Ponchanok (Fon) Email: [email protected]
5 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
,Business Development
Marketing / Advertising,Product / Brand Management,Business Development
Skills:
Market Research, Research, Marketing Strategy
Job type:
Full-time
Salary:
negotiable
- Market Research & Analysis: Conduct thorough research to understand the market landscape, user needs, and competition. Analyze data to inform marketing strategies and decisions.
- Brand Development: Help develop and maintain the brand identity of the Super App. Ensure all marketing materials align with the brand s voice and vision.
- Marketing Strategy: Plan and implement comprehensive marketing strategies to drive app adoption, user engagement, and retention. This includes online and offline market ...
- Digital Marketing: Utilize various digital marketing channels (SEO, SEM, social media, email marketing) to enhance visibility and reach the target audience.
- Content Creation: Oversee the development of engaging content that resonates with the audience and promotes the app s features and benefits.
- Partnerships & Collaborations: Establish and manage partnerships with other companies, influencers, or platforms to expand the app s reach and improve user growth.
- Campaign Management: Plan, execute, and monitor marketing campaigns. Analyze performance metrics to optimize future campaigns.
- User Experience & Feedback: Collaborate with product teams to ensure a seamless user experience and gather user feedback to inform product improvements.
- Budget Management: Allocate and manage marketing budgets effectively, ensuring a return on investment.
- Reporting & Analytics: Track marketing performance and provide reports on campaign outcomes, user acquisition, and engagement metrics to stakeholders.
- Networking & Events: Represent the app at industry events and conferences to build a network and stay up-to-date with market trends.
- Cross-Functional Coordination: Work closely with product development, sales, and customer service teams to ensure unified messaging and user satisfaction.
3 days ago
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