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Experience:

8 years required

Skills:

Sales, Financial Analysis, Python

Job type:

Full-time

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with programming languages such as Python or R for data analysis and modeling.
• Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
• Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
• Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
• Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
• Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
• Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
• As a Marketing Mix Modeling (MMM) Specialist at Google, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex MMM analyses, translating technical findings into business strategies, and influencing executive-level decision-making. You will be responsible for driving the adoption of measurement methodologies and fostering a culture of data-driven marketing within Google and our client ecosystem.
• Our Large Customer Sales teams partner closely with many of the world s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
• Lead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
• Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
• Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
• Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.
• Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Job type:

Full-time

• About TikTok.
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us.
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
• Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
• In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
• Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
• Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
• Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
• Continuously improve contents via A/B testing and performance monitoring.
• Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
• Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
• Make data-driven decisions for content improvement and media budget optimization.
• Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
• Provide regular budget updates and forecasts to key stakeholders.
• Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
• Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
• Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• At least 3 years of working experience with hands-on experience in online marketing.
• Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
• Strong executional ability, and high attention to detail for content accuracy.
• Excellent project management and stakeholder management.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Experience:

5 years required

Skills:

Sales, Business Development, Digital Marketing, English, Bahasa Indonesia

Job type:

Full-time

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing roles.
• Understanding of spreadsheets and the ability to use creative approaches to prove solutions through data, with a strong and refined analytical toolkit.
• Ability to deliver results under pressure.
• Excellent project management skills, with proficiency in advanced project management methodologies.
• Excellent organizational, influencing, and presentation skills.
• Ability to communicate in English and either Bahasa Indonesia, Vietnamese or Thai fluently, in order to communicate with and serve customers who are based in the Southeast Asia region.
• Businesses of all shapes and sizes rely on Google s unparalleled
• advertising solutions to help them grow in today's dynamic marketing
• environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and our customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
• The Global Media Agencies partner with Google as our multipliers. Your knowledge of online media combined with your communication and problem-solving skills shapes how the newly formed Agency Function adds value to business via these agency partners. Using your influencing and data skills, you provide Google-caliber research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key agency partners and understand how our range of product offerings can grow our mutual business.
• As Account Manager for the Southeast Asia Large Customer Sales Agency Solutions team, you have the exciting opportunity to foster strong consultative projects and deliver leading strategic perspectives to Agency function. Google's Large Customer Sales (LCS) teams are strategic partners and
• industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
• Develop data driven strategies, translate strategic goals into actionable initiatives and operational plans for the Agency Function to fully unlock the potential for agency partners.
• Assist in building and maintaining agency business plans, and business processes for the assigned list of key partners, including preparing updates for LCS leadership regarding the impact and status of ongoing Agency initiatives.
• Strategize the operational improvement pillar and execute on it flawlessly. Develop strategic frameworks and recommendations to inform business decisions.
• Work within the team and partner managers to support agency solutions and strategies, by working cross-functionally including Sales Finance, Sales Operations, Marketing, and Product Specialists.
• Contribute strategically to the growth and direction of Google s products and services. Manage specific, time-bound projects related to product solutions and strategy including building compelling agency-first narratives, opportunity sizing, scaling pilots.
• Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.