Growth Marketing
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
- Partner closely with Local Product and Regional Product teams to support the development and enhancement of product features.
- Gather, consolidate, and prioritize business requirements from internal stakeholders and translate them into clear, structured, and actionable product briefs or requirement documents.
- Act as the key point of contact between business teams and product teams to ensure alignment on objectives, requirements, timelines, and expected outcomes.
- Support the end-to-end development process of assigned features, from requirement collection and scoping to launch readiness.
- Plan, coordinate, and execute A/B testing and other experiments in collaboration with product teams to validate hypotheses and optimize feature performance.
- Monitor feature performance and user behavior, and derive insights to improve feature adoption, engagement, and business impact.
- Work on marketing initiatives for assigned features to drive awareness, usage, and contribution to company growth objectives.
- Collaborate cross-functionally with marketing, operations, business, and analytics teams to ensure successful rollout and scaling of product features.
- Prepare clear documentation, presentations, and updates for stakeholders on feature progress, test results, and growth opportunities.
Requirements
- Bachelor’s degree in Business, Marketing, Economics, Engineering, or related fields.
- 2–5 years of experience in product growth, business strategy, product operations, marketing, or project management.
- Strong ability to translate business needs into structured and actionable requirements for product teams.
- Experience working with cross-functional stakeholders, especially product, business, and marketing teams.
- Familiarity with A/B testing, experimentation frameworks, and data-driven decision-making.
- Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
- Good project management and stakeholder management skills.
- Excellent communication skills in English, both written and verbal.
- Ability to thrive in a fast-paced and dynamic environment.
Experience required
- 2 years
Salary
- Negotiable
Job function
- Product / Brand Management
- Marketing / Advertising
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities

