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Regional Marketing Head

atSyngenta Crop Protection Limited

About Syngenta:

Syngenta is one of the world's leading agriculture innovation company ( Part of 23 Billion USD Syngenta Group) dedicated to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.


Role purpose

Provides leadership and support in the region to regional Marketing roles. Leads Marketing processes in the region, harmonizing the approach across crops to ensure a consistent execution that supports the success for our internal and external customers. Supporting the execution of developed crop strategies with a key focus on aligning them with the regional sales strategies and subsequently guiding A&P spend

Accountabilities

  • Provides leadership and support to the Global Marketing teams within the Region using influence and dotted line reporting to create a highly effective and functioning team.
  • Supports people development, succession planning and talent identification within the region for the marketing organization via strong collaboration with the respective managers globally.
  • Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all Territories aligned with Global Veg platforms and processes, e.g. PAM, Crop Release, Product Profiles (TPP), Product Positioning, Pmin & Value Pricing, Campaign Planning, 5 year Business Planning, Demand Planning
  • Bridges across crop specific OUs / Crop Businesses to deliver a coherent regional portfolio strategy ensuring balance between Territory needs and global crop strategies
  • Participates in resource allocation of PLC5 trials to maximize return on investment for the region through portfolio management and market segment teams.
  • Guides A&P spend at the Region level to ensure deployment in line with agreed strategies and with the purpose to maximize return on investment
  • Maintains competitive intelligence in the Veg Seeds industry and builds relationships with outside bodies that have major influence on Syngenta business and our license to operate
  • Supports and directs in & out licensing activities (with the Global Veg Seeds Licensing Head) in line with regional strategy and business opportunities
  • Participates in cross functional projects at the Regional level where Marketing representation is required across crop portfolio's.


Critical experience and knowledge

  • 10+ years of Vegetables Seeds business (sales and/or (preferably) marketing) experience
  • Track record of successful people, organization & processes management
  • Fluent in English language


Critical leadership capabilities

  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries (networking, team & relationship building across different cultural environments)
  • Adapts leadership style to cultural differences
  • Communicates with impact
  • Leads change and holds ambiguity
  • Strong entrepreneurial mind-set
  • Builds a culture of innovation
  • Sets ambitious strategic goals


Critical technical and professional capabilities

  • Focus on creating value for our customers
  • Understands market dynamics and competitive environment
  • Strong analytical and strategic thinking

ADDITIONAL INFORMATION

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, colour, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Senior Management
Job type
  • Full-time
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Company overview

Size:n/a
Industry:Chemical / Plastic / Paper
Location:Bangkok
Website:www.syngenta.com
Founded in:n/a
Ranking:5/5

Syngenta is one of the world's leading companies with more than 27,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment a ... Read more

Head office: 90 BUILDING A CYBER WORLD TOWER FLOOR 25 THANON RATCHADAPHISEK
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