Job Description

- Ensure understanding of all brand portfolio deliverables and campaign KPIs.

- Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective Digital Strategy teams to provide actionable insights and optimization recommendations

- Roll out test and learn initiatives to drive continuous improvements in campaign performance

- Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at RETAIL BUSINESS -Provide technical perspective in client meetings when specific expertise is required

- Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)-Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice Agencies on campaign improvements

- Consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)

Share regular updates with Agencies on campaign performance, such as TVC ADS optimizations and necessary schedule adjustments -Compile all necessary media recommendations (i.e. online media schedules)

- Encourage knowledge share and continuous learning

Qualification

- Ads Optimization and Media Conversion is a must

- Strong understanding of media behaviors and how the target audience interact with specific channel delivery and ensure common understanding